Hello! I'm Kamela Amara, a Digital Content Specialist based in Denpasar, Bali. I bring more than four years of experience across lifestyle media brands, focusing on digital marketing, copywriting, and social media. I'm known for my cheerful, reliable approach and strong communication skills, which help me thrive in multitasking environments and teamwork. I excel in end-to-end content creation, from strategy and photography to video editing and email campaigns. I enjoy producing engaging content across platforms, maintaining a cohesive brand voice, and using data to inform creative decisions. I'm passionate about delivering value through thoughtful storytelling and collaborative execution.

Kamela Amara

Hello! I'm Kamela Amara, a Digital Content Specialist based in Denpasar, Bali. I bring more than four years of experience across lifestyle media brands, focusing on digital marketing, copywriting, and social media. I'm known for my cheerful, reliable approach and strong communication skills, which help me thrive in multitasking environments and teamwork. I excel in end-to-end content creation, from strategy and photography to video editing and email campaigns. I enjoy producing engaging content across platforms, maintaining a cohesive brand voice, and using data to inform creative decisions. I'm passionate about delivering value through thoughtful storytelling and collaborative execution.

Available to hire

Hello! I’m Kamela Amara, a Digital Content Specialist based in Denpasar, Bali. I bring more than four years of experience across lifestyle media brands, focusing on digital marketing, copywriting, and social media. I’m known for my cheerful, reliable approach and strong communication skills, which help me thrive in multitasking environments and teamwork.

I excel in end-to-end content creation, from strategy and photography to video editing and email campaigns. I enjoy producing engaging content across platforms, maintaining a cohesive brand voice, and using data to inform creative decisions. I’m passionate about delivering value through thoughtful storytelling and collaborative execution.

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Language

English
Advanced
German
Advanced

Work Experience

Digital Content Specialist at PT. Phoenix Communications
July 1, 2023 - Present
Lead end-to-end digital content production for a multi-platform lifestyle media brand, planning, creating, and publishing 2+ daily social media posts. Responsibilities included content strategy, photography, videography, Reels editing (CapCut), graphic design (Canva), and copywriting, while maintaining a consistent brand voice in British English. Managed weekly email newsletters via Zoho Campaigns, article uploads, SEO positioning, audience segmentation and database management. Wrote two original editorial features for a bi-monthly print and digital magazine. Maintained WordPress landing pages and e-magazine uploads via Payhip. Drove audience growth across social channels with steady publishing and performance optimization.
Marketing Executive at Nitra Jaya Kebaya & Athaya Exclusive
January 1, 2022 - July 1, 2023
Plan and execute content strategy across social media, directing end-to-end content production for multiple brands. Developed monthly content strategies informed by social media insights, engagement metrics and audience behaviour. Led promotional campaigns for in-store and online initiatives, including Galungan, Valentine ’s Day and Nyepi; contributed to the annual Tri Hita Karana CSR campaign. Prepared, coordinated and supervised all photo and video sessions and directed photographers and videographers to produce on-brand content. Delivered clear, compelling copywriting across social media and digital platforms, including online catalogues. Produced comprehensive monthly social media performance reports with actionable recommendations.
Marketing Intern at Conrad Bali (under Hilton Worldwide)
July 1, 2021 - January 1, 2022
Supported digital campaigns through content production, KOL & Media coordination, multilingual copywriting and performance reporting. Collaborated with the Digital Marketing Manager to produce monthly social media performance reports; negotiated agreements with KOLs & Media, and managed accommodation and on-site arrangements. Assisted with photo and video shoots, annual content planning, and content strategy development. Provided copywriting for press releases, websites and social media in Bahasa Indonesia, English and German.

Education

Bachelor of Tourism at Politeknik Pariwisata Bali (Bali Tourism Polytechnic)
January 11, 2030 - January 1, 2022

Qualifications

Sommerjugendkurs Scholarship Awardee
January 11, 2030 - February 13, 2026
Information Desk Volunteer, IMF Meeting in Indonesia
January 11, 2030 - March 31, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail, Travel & Hospitality, Education