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Visual Designer and Brand Designer with 5+ years of experience creating brand identities, digital experiences, and marketing materials across B2B, institutional, and digital environments. I translate complex information and business goals into clear, cohesive, and engaging visuals across both digital and print channels. I lead projects from visual concept and art direction through final execution, ensuring consistency across touchpoints and collaborating effectively with cross-functional teams. Proficient in Figma and Adobe Creative Suite (especially Illustrator), with hands-on experience in UX/UI design and responsive WordPress website creation.…Visual Designer and Brand Designer with 5+ years of experience creating brand identities, digital experiences, and marketing materials across B2B, institutional, and digital environments. I translate complex information and business goals into clear, cohesive, and engaging visuals across both digital and print channels. I lead projects from visual concept and art direction through final execution, ensuring consistency across touchpoints and collaborating effectively with cross-functional teams. Proficient in Figma and Adobe Creative Suite (especially Illustrator), with hands-on experience in UX/UI design and responsive WordPress website creation.

Kamilly Fernandes Carvalho de Lacerda

Brand Designer, Designer, Web Designer, +2

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Visual Designer and Brand Designer with 5+ years of experience creating brand identities, digital experiences, and marketing materials across B2B, institutional, and digital environments. I translate complex information and business goals into clear, cohesive, and engaging visuals across both digital and print channels. I lead projects from visual concept and art direction through final execution, ensuring consistency across touchpoints and collaborating effectively with cross-functional teams. Proficient in Figma and Adobe Creative Suite (especially Illustrator), with hands-on experience in UX/UI design and responsive WordPress website creation.…Visual Designer and Brand Designer with 5+ years of experience creating brand identities, digital experiences, and marketing materials across B2B, institutional, and digital environments. I translate complex information and business goals into clear, cohesive, and engaging visuals across both digital and print channels. I lead projects from visual concept and art direction through final execution, ensuring consistency across touchpoints and collaborating effectively with cross-functional teams. Proficient in Figma and Adobe Creative Suite (especially Illustrator), with hands-on experience in UX/UI design and responsive WordPress website creation.

Available to hire

Visual Designer and Brand Designer with 5+ years of experience creating brand identities, digital experiences, and marketing materials across B2B, institutional, and digital environments. I translate complex information and business goals into clear, cohesive, and engaging visuals across both digital and print channels.

I lead projects from visual concept and art direction through final execution, ensuring consistency across touchpoints and collaborating effectively with cross-functional teams. Proficient in Figma and Adobe Creative Suite (especially Illustrator), with hands-on experience in UX/UI design and responsive WordPress website creation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Advanced

Work Experience

Visual Designer & Communications Assistant at CAU/PB (Council of Architecture and Urbanism of Paraíba)

December 1, 2023 - June 30, 2025

Planned and executed visual design for institutional campaigns, creating graphic concepts, layouts, and standardized communication materials. Translated complex, information-dense content and tight deadlines into clear, accessible visual communication for the architectural community. Designed and adapted digital and print materials while maintaining consistency with institutional brand guidelines, and supported the communications team with campaign assets, content organization, and visual standardization across multiple channels.

Brand & Web Designer at Freelance

January 1, 2023 - Present

Develop comprehensive brand identities, visual systems, and brand guidelines for companies seeking stronger market positioning and digital presence. Design responsive WordPress websites and UX/UI interfaces using visual hierarchy, accessibility, usability, and responsive design principles. Lead branding projects end-to-end from visual concept development and art direction to brand guidelines and marketing collateral, creating cohesive assets across digital and print channels while maintaining brand consistency.

Brand & Web Designer (Freelance)

January 1, 2023 - Present

Develop comprehensive brand identities, visual systems, and brand guidelines for companies seeking stronger market positioning and digital presence. Design responsive WordPress websites and UI/UX flows, applying information hierarchy, accessibility, usability, and responsive design principles. Lead branding projects end-to-end—from visual concept and art direction to brand guidelines and marketing collateral—creating cohesive assets across digital and print while maintaining brand consistency across websites, social media, campaigns, and marketing materials.

Brand & Visual Designer at Ecommerce na Veia

January 1, 2021 - February 28, 2022

Developed and maintained the company’s visual identity and brand ecosystem, ensuring consistency across marketing campaigns and communication channels. Designed digital marketing assets including livestream graphics, login screens, event materials, promotional campaigns, and educational content. Created visual assets for co-branded campaigns and partnerships with industry players and community initiatives, supporting brand communication through ongoing production across multiple digital touchpoints.