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I am Kamila Zawadzka, a Marketing Lead specializing in social, content, and strategy. I have 13+ years crafting global campaigns for premium brands across Europe and beyond, shaping social programs, influencer activity, and brand narratives that resonate. I have worked with brands like New Balance, Coca-Cola, and Batiste, delivering campaigns that combine creative storytelling with data-driven results. Recently I moved back to Melbourne and am excited to bring my international experience, creative leadership, and hands-on approach to boutique and lifestyle brands. I love blending digital with design to deliver measurable results and I am always exploring new trends and efficiencies.…I am Kamila Zawadzka, a Marketing Lead specializing in social, content, and strategy. I have 13+ years crafting global campaigns for premium brands across Europe and beyond, shaping social programs, influencer activity, and brand narratives that resonate. I have worked with brands like New Balance, Coca-Cola, and Batiste, delivering campaigns that combine creative storytelling with data-driven results. Recently I moved back to Melbourne and am excited to bring my international experience, creative leadership, and hands-on approach to boutique and lifestyle brands. I love blending digital with design to deliver measurable results and I am always exploring new trends and efficiencies.

Kamila Zawadzka

Content Strategist, Marketing Strategist, Social Media Manager, +3

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I am Kamila Zawadzka, a Marketing Lead specializing in social, content, and strategy. I have 13+ years crafting global campaigns for premium brands across Europe and beyond, shaping social programs, influencer activity, and brand narratives that resonate. I have worked with brands like New Balance, Coca-Cola, and Batiste, delivering campaigns that combine creative storytelling with data-driven results. Recently I moved back to Melbourne and am excited to bring my international experience, creative leadership, and hands-on approach to boutique and lifestyle brands. I love blending digital with design to deliver measurable results and I am always exploring new trends and efficiencies.…I am Kamila Zawadzka, a Marketing Lead specializing in social, content, and strategy. I have 13+ years crafting global campaigns for premium brands across Europe and beyond, shaping social programs, influencer activity, and brand narratives that resonate. I have worked with brands like New Balance, Coca-Cola, and Batiste, delivering campaigns that combine creative storytelling with data-driven results. Recently I moved back to Melbourne and am excited to bring my international experience, creative leadership, and hands-on approach to boutique and lifestyle brands. I love blending digital with design to deliver measurable results and I am always exploring new trends and efficiencies.

Available to hire

I am Kamila Zawadzka, a Marketing Lead specializing in social, content, and strategy. I have 13+ years crafting global campaigns for premium brands across Europe and beyond, shaping social programs, influencer activity, and brand narratives that resonate. I have worked with brands like New Balance, Coca-Cola, and Batiste, delivering campaigns that combine creative storytelling with data-driven results.

Recently I moved back to Melbourne and am excited to bring my international experience, creative leadership, and hands-on approach to boutique and lifestyle brands. I love blending digital with design to deliver measurable results and I am always exploring new trends and efficiencies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Marketing Lead | Digital & Social Strategist at The Orange Studio

December 31, 2023 - December 31, 2023

Promoted to Marketing Lead; led a cross-functional team of digital specialists (SEO, SEA, data, social), overseeing campaign strategy, content, and client relationships; introduced and built a new organic social media offering from scratch and expanded client scopes; contributed to pitches and white papers.

Freelance Content & Social Media Specialist at KZBM Ltd

January 1, 2023 - October 29, 2025

Delivered content strategy, social campaigns, and creative direction for clients across data, events, sustainability, and fashion; led social strategy and design overhaul for Food Made Good’s UK campaign promoting sustainable dining.

Digital Specialist | Content Director at EdenFrost Content Agency

December 31, 2022 - December 31, 2022

Led digital strategy and creative direction for global clients including Iamsterdam, IN Amsterdam, and APM Terminals; hands-on across campaigns, content, SEO, and project management while coordinating a fully remote team of creatives.

Freelance Content Director | Account Director at Bridge & Tunnel Agency (Krow Group)

December 31, 2022 - December 31, 2022

Led social strategy for New Balance EMEA, covering global campaigns, product launches, influencer marketing, and events like the London Marathon; managed junior team members and cross-functional work with PR, paid, and e-commerce teams to deliver full-funnel digital content.

Freelance Social Media & Content Director, Editorial at R/GA, London

December 31, 2018 - December 31, 2018

Set up R/GA’s first in-house editorial team and led digital content, paid, and social strategy for Siemens’ global employer brand; managed a team of community managers, writers and illustrators to bring employee stories to life.

Social Media Strategist & Account Director at BMB Agency, London

December 31, 2017 - December 31, 2017

Built and implemented social-specific and fully integrated campaigns for clients including New Balance, Batiste, Yegna and House of Fraser; led the launch of a global England Cricket partnership for New Balance; created a content strategy for Yegna and mentored a digital team in Addis Ababa.

Content Director & Account Manager at Likely, London

December 31, 2014 - December 31, 2014

Promoted to Content Director, leading content and design teams to deliver insight-driven social and editorial strategies.

Founder at London New Girl Expat Platform

January 1, 2012 - October 29, 2025

Built and grew a 50,000+ strong expat women community in London through a content-rich website, social media, and live events. Published two eBooks, collaborated with brands, and contributed to podcasts and publications on expat life.