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I am Kamila Zawadzka, a Marketing Lead specializing in social, content, and strategy. I have 13+ years crafting global campaigns for premium brands across Europe and beyond, shaping social programs, influencer activity, and brand narratives that resonate. I have worked with brands like New Balance, Coca-Cola, and Batiste, delivering campaigns that combine creative storytelling with data-driven results. Recently I moved back to Melbourne and am excited to bring my international experience, creative leadership, and hands-on approach to boutique and lifestyle brands. I love blending digital with design to deliver measurable results and I am always exploring new trends and efficiencies.…I am Kamila Zawadzka, a Marketing Lead specializing in social, content, and strategy. I have 13+ years crafting global campaigns for premium brands across Europe and beyond, shaping social programs, influencer activity, and brand narratives that resonate. I have worked with brands like New Balance, Coca-Cola, and Batiste, delivering campaigns that combine creative storytelling with data-driven results. Recently I moved back to Melbourne and am excited to bring my international experience, creative leadership, and hands-on approach to boutique and lifestyle brands. I love blending digital with design to deliver measurable results and I am always exploring new trends and efficiencies.

Kamila Zawadzka

Content Strategist, Marketing Strategist, Social Media Manager, +3

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I am Kamila Zawadzka, a Marketing Lead specializing in social, content, and strategy. I have 13+ years crafting global campaigns for premium brands across Europe and beyond, shaping social programs, influencer activity, and brand narratives that resonate. I have worked with brands like New Balance, Coca-Cola, and Batiste, delivering campaigns that combine creative storytelling with data-driven results. Recently I moved back to Melbourne and am excited to bring my international experience, creative leadership, and hands-on approach to boutique and lifestyle brands. I love blending digital with design to deliver measurable results and I am always exploring new trends and efficiencies.…I am Kamila Zawadzka, a Marketing Lead specializing in social, content, and strategy. I have 13+ years crafting global campaigns for premium brands across Europe and beyond, shaping social programs, influencer activity, and brand narratives that resonate. I have worked with brands like New Balance, Coca-Cola, and Batiste, delivering campaigns that combine creative storytelling with data-driven results. Recently I moved back to Melbourne and am excited to bring my international experience, creative leadership, and hands-on approach to boutique and lifestyle brands. I love blending digital with design to deliver measurable results and I am always exploring new trends and efficiencies.

Available to hire

I am Kamila Zawadzka, a Marketing Lead specializing in social, content, and strategy. I have 13+ years crafting global campaigns for premium brands across Europe and beyond, shaping social programs, influencer activity, and brand narratives that resonate. I have worked with brands like New Balance, Coca-Cola, and Batiste, delivering campaigns that combine creative storytelling with data-driven results.

Recently I moved back to Melbourne and am excited to bring my international experience, creative leadership, and hands-on approach to boutique and lifestyle brands. I love blending digital with design to deliver measurable results and I am always exploring new trends and efficiencies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Founder at London New Girl Expat Platform

January 1, 2012 - October 29, 2025

Built and grew a 50,000+ strong expat women community in London through a content-rich website, social media, and live events. Published two eBooks, collaborated with brands, and contributed to podcasts and publications on expat life.

Content Director & Account Manager at Likely, London

December 31, 2014 - December 31, 2014

Promoted to Content Director, leading content and design teams to deliver insight-driven social and editorial strategies.

Social Media Strategist & Account Director at BMB Agency, London

December 31, 2017 - December 31, 2017

Built and implemented social-specific and fully integrated campaigns for clients including New Balance, Batiste, Yegna and House of Fraser; led the launch of a global England Cricket partnership for New Balance; created a content strategy for Yegna and mentored a digital team in Addis Ababa.

Freelance Social Media & Content Director, Editorial at R/GA, London

December 31, 2018 - December 31, 2018

Set up R/GA’s first in-house editorial team and led digital content, paid, and social strategy for Siemens’ global employer brand; managed a team of community managers, writers and illustrators to bring employee stories to life.

Freelance Content Director | Account Director at Bridge & Tunnel Agency (Krow Group)

December 31, 2022 - December 31, 2022

Led social strategy for New Balance EMEA, covering global campaigns, product launches, influencer marketing, and events like the London Marathon; managed junior team members and cross-functional work with PR, paid, and e-commerce teams to deliver full-funnel digital content.

Digital Specialist | Content Director at EdenFrost Content Agency

December 31, 2022 - December 31, 2022

Led digital strategy and creative direction for global clients including Iamsterdam, IN Amsterdam, and APM Terminals; hands-on across campaigns, content, SEO, and project management while coordinating a fully remote team of creatives.

Marketing Lead | Digital & Social Strategist at The Orange Studio

December 31, 2023 - December 31, 2023

Promoted to Marketing Lead; led a cross-functional team of digital specialists (SEO, SEA, data, social), overseeing campaign strategy, content, and client relationships; introduced and built a new organic social media offering from scratch and expanded client scopes; contributed to pitches and white papers.

Freelance Content & Social Media Specialist at KZBM Ltd

January 1, 2023 - October 29, 2025

Delivered content strategy, social campaigns, and creative direction for clients across data, events, sustainability, and fashion; led social strategy and design overhaul for Food Made Good’s UK campaign promoting sustainable dining.