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I am a creative leader with a strong foundation in fashion design, marketing, and brand building. My expertise spans the entire design process, from trend research, concept development, and product creation to digital marketing, influencer collaborations, and campaign execution. I am both a designer and a strategist, equally comfortable curating collections as I am driving digital growth. I thrive on creating work that is visually compelling, emotionally resonant, and commercially successful. Known for my strong eye for detail, collaborative leadership, and ability to balance creativity with business goals, I bring both vision and execution to every project I take on.…I am a creative leader with a strong foundation in fashion design, marketing, and brand building. My expertise spans the entire design process, from trend research, concept development, and product creation to digital marketing, influencer collaborations, and campaign execution. I am both a designer and a strategist, equally comfortable curating collections as I am driving digital growth. I thrive on creating work that is visually compelling, emotionally resonant, and commercially successful. Known for my strong eye for detail, collaborative leadership, and ability to balance creativity with business goals, I bring both vision and execution to every project I take on.

Kang Ru-y

Creative Director, Brand Designer, Merchandiser, +4

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I am a creative leader with a strong foundation in fashion design, marketing, and brand building. My expertise spans the entire design process, from trend research, concept development, and product creation to digital marketing, influencer collaborations, and campaign execution. I am both a designer and a strategist, equally comfortable curating collections as I am driving digital growth. I thrive on creating work that is visually compelling, emotionally resonant, and commercially successful. Known for my strong eye for detail, collaborative leadership, and ability to balance creativity with business goals, I bring both vision and execution to every project I take on.…I am a creative leader with a strong foundation in fashion design, marketing, and brand building. My expertise spans the entire design process, from trend research, concept development, and product creation to digital marketing, influencer collaborations, and campaign execution. I am both a designer and a strategist, equally comfortable curating collections as I am driving digital growth. I thrive on creating work that is visually compelling, emotionally resonant, and commercially successful. Known for my strong eye for detail, collaborative leadership, and ability to balance creativity with business goals, I bring both vision and execution to every project I take on.

Available to hire

I am a creative leader with a strong foundation in fashion design, marketing, and brand building. My expertise spans the entire design process, from trend research, concept development, and product creation to digital marketing, influencer collaborations, and campaign execution.

I am both a designer and a strategist, equally comfortable curating collections as I am driving digital growth. I thrive on creating work that is visually compelling, emotionally resonant, and commercially successful. Known for my strong eye for detail, collaborative leadership, and ability to balance creativity with business goals, I bring both vision and execution to every project I take on.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Malay

Advanced

Chinese

Advanced

Work Experience

Head of Creative and Design at Chello Pte Ltd

January 1, 2022 - Present

Oversee creative direction across fashion design, brand identity, and marketing campaigns, ensuring consistency and clarity across all consumer touchpoints. Lead the full design process—from research and concept development to final production—focused on creating relevant, trend-aware collections. Define seasonal themes and product narratives aligning storytelling with consumer insight. Collaborate closely with marketing to develop integrated campaigns that elevate brand presence and drive engagement. Balance creative vision with business goals, contributing to brand growth through thoughtful design solutions and strategic thinking.

Fashion Designer / Merchandiser / Fashion Design Coordinator at Comme Pte Ltd / Tantex Pte Ltd

December 31, 2020 - August 25, 2025

Oversaw the design every week, including fabrication, fitting, and quality control. Frequently traveled to China for sourcing and liaising. Managed the majority of merchandising tasks. Created commercial designs reflecting the company's conceptual direction and business strategy (Primark, JDW, Peacock). Applied processes to anticipate customer needs, exceed expectations, and react readily to their needs. Collaborated and followed up on deliverables with vendors and key partners throughout the entire design process, merchandising, and photoshoots.

Head of Creative and Design at Chello Pte Ltd

January 1, 2022 - Present

Oversaw creative direction across fashion design, brand identity, and marketing campaigns, ensuring consistency and clarity across all consumer touchpoints. Led the full design process from research and concept development to final production focusing on relevant, trend-aware collections. Defined seasonal themes and product narratives aligning storytelling with consumer insight. Collaborated closely with marketing to develop integrated campaigns that elevate brand presence and drive engagement. Balanced creative vision with business goals contributing to brand growth through thoughtful design solutions and strategic thinking.

Fashion Designer / Merchandiser / Fashion Design Coordinator at Comme Pte Ltd / Tantex Pte Ltd

December 31, 2020 - August 25, 2025

Oversaw the design every week including fabrication, fitting, and quality control. Frequently traveled to China for sourcing and liaising. Handled majority of merchandising tasks. Created commercial designs that reflected conceptual direction and business strategy of companies such as Primark, JDW, and Peacock. Applied processes to anticipate and exceed customer expectations and react promptly to their needs. Collaborated and followed up on deliverables with vendors and key partners throughout the design process, merchandising, and photoshoots.

Fashion Stylist / Advisor at Girlsourced

December 31, 2022 - August 25, 2025

Created personalized moodboards for each user depending on their taste, style, and body analysis.

Fashion Design & Creative Direction Lead at Kang Ru-Yi

January 1, 2022 - October 31, 2025

Head of Creatives & Brand Strategy at Kang Ru-Yi

January 1, 2019 - January 1, 2019

Lead creative direction and brand strategy across all touchpoints, mentoring team members, guiding design and marketing alignment, and partnering with cross-functional teams to support launches. Drove cohesive branding and visual storytelling to strengthen market presence.

Fashion Designer/Merchandiser at Tantex Pte. Ltd.

January 1, 2020 - January 1, 2020

Co-led design and development of commercially viable fashion ranges for international brands; traveled to support production; led print development, garment fitting, sourcing, and color/fabric selection; contributed to product narratives and seasonal merchandising.

Fashion Advisor & Styling at Girlsourced Pte. Ltd.

January 1, 2022 - January 1, 2022

Provided fashion advisory and styling for client projects, communicating with users, creating mood boards aligned with season trends, and developing fashion-focused content for the website. Led editorial styling and contributed to brand-aligned visuals.

Fashion Design & Creative Direction Lead at CHello Pte Ltd

January 1, 2022 - October 31, 2025

Lead the full design process from research to production, creating trend-aware and commercially successful collections. Define seasonal themes, curate collections, and develop product narratives that resonate emotionally and visually. Drive print and pattern development, fabric and color selection, and the full sampling process. Conceptualize and launch Chello's Natural Line, building it from design and concept to photoshoots sets that set it apart from competitors. Direct and produce photo shoots and campaign videos, ensuring cohesive storytelling across assets. Edit visuals, including photos and videos, maintaining a seamless customer experience and strong brand aesthetic. Team leadership & technical expertise: lead a team of creatives and designers, training new members and fostering skill growth. Act as a technical fashion advisor, solving garment defects and executing fit changes with precision. Collaborate cross-functionally with merchandising, operations, and creative partners t

Head of Creatives & Brand Strategy at Kang Ru-Yi

December 31, 2019 - December 31, 2019

Led design & product development for a sportswear brand, overseeing weekly design processes including fabric and trim selection, fittings, and final garment review. Travelled to China to liaise with suppliers, manage production, and source fabrics for upcoming seasons. Researched and sourced samples, hardware, buttons, and accessories to support product development. Managed invoices across retail and sales channels, ensuring accurate documentation and timely processing. Liaised with clients to support order-taking and strengthen relationships. Directed the branding and strategy across all touchpoints, overseeing print development, color schemes, and concept boards. Managed licensing considerations for Disney products, aligning designs with brand guidelines and compliance standards. Coordinated cross-functionally with merchandising, operations, and creative partners to ensure launches meet business needs. Drove digital growth through Instagram strategy, Klaviyo email marketing, influenc

Fashion Designer / Merchandiser at C Hello Pte Ltd

December 31, 2020 - December 31, 2020

Interpreted the requirements of international brands and clients to design commercially viable ranges. Co-led design and development of all products, ensuring creativity and market relevance. Led print development, creating original designs and adapting artwork to align with brand aesthetics and market trends. Presented boards and color schemes to communicate concepts clearly and effectively. Attended fittings with the Technical Design team, providing styling and aesthetic feedback.

Fashion Design & Creative Direction Lead

January 1, 2022 - October 31, 2025

Lead the full design process from research to production, creating trend-aware and commercially successful collections. Build and manage end-to-end workflows for fashion design, development, and campaigns.

Fashion Advisory & Styling

January 1, 2022 - January 1, 2022

Provided fashion advice and solutions for fashion dilemmas on an online platform. Analyzed user profiles to tailor outfit recommendations and enhance customer experience.

Design & Product Development

January 1, 2020 - January 1, 2020

Interpreted international brands' requirements to design commercially viable ranges; co-led design and development of all products; spearheaded new sportswear brand direction including concepts, silhouettes, and brand identity.

Head of Creatives & Brand Strategy

January 1, 2019 - January 1, 2019

Led design and production direction; built weekly design processes; liaised with suppliers in China for fabrics and trims; created concept boards and color/print development; launched Hello’s Natural Line from design to photo shoot set.

Fashion Designer / Merchandiser at Pte. Ltd.

January 1, 2020 - January 1, 2020

Co-led design and product development, supervised production, liaised with clients, managed orders, and sourced fabrics and accessories to support product development and delivery.

Fashion Advisory & Styling at Independent / Freelance

January 1, 2022 - January 1, 2022

Provided online fashion advisory and styling, created trend-driven mood boards, wrote fashion-focused content, and developed personalized consumer journeys for social platforms.