A mobile veterinary service delivering in-home care for pets, built into a high-growth business and acquired in 2020.

𝗥𝗼𝗹𝗲: Co-Founder & General Manager/ Chief Marketing Officer
𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆: Veterinary Services | Animal Care & Management | SME
𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲: Pet owners (primary) | Time-poor households & multi-pet families

𝗣𝗿𝗼𝗷𝗲𝗰𝘁
Building and scaling a start-up from concept to acquisition

𝗦𝗰𝗼𝗽𝗲 & 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽
As Co-Founder and General Manager, I led the business from concept through to scale and acquisition, combining strategic leadership with hands-on execution across business planning, marketing, operations and systems.

𝗞𝗲𝘆 𝗜𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲𝘀
• Designed the business model, brand and go-to-market strategy to drive rapid customer acquisition
• Implemented data-driven marketing and retention strategies to support sustainable revenue growth
• Introduced innovative service delivery and pricing models to improve profitability
• Built scalable systems, CRM, policies and procedures to support consistent service delivery
• Led customer experience strategy with a strong focus on loyalty and lifetime value

𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗜𝗺𝗽𝗮𝗰𝘁
• Achieved significant year-on-year revenue growth
• Built a loyal customer base with 100% five-star review - Google
• Recognised as a Top 3 Veterinary Practice on the Gold Coast - Three Best Rated
• Scaled the business to successful acquisition in 2020
• Full business lifecycle leadership: growth, profitability and exit.

A national retirement living provider offering affordable, community-focused accommodation for seniors.

𝗥𝗼𝗹𝗲: Group Marketing & Communications Manager
𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆: Retirement Living | Property | ASX
𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲: Seniors and retirees | Families and decision influencers

𝗣𝗿𝗼𝗷𝗲𝗰𝘁
Rebuilding brand confidence and driving occupancy growth at scale

𝗦𝗰𝗼𝗽𝗲 & 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽
Led marketing and communications for a portfolio of 41 villages nationally, encompassing brand transformation, lead generation, CRM optimisation, stakeholder engagement abd resident experience.

𝗞𝗲𝘆 𝗜𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲𝘀
• Delivered a corporate rebrand to support a refreshed business strategy
• Designed regional campaigns to resolve occupancy challenges and drive qualified leads
• Increased organic traffic by 200% in six months through targeted SEO
• Implemented NPS and Voice of Customer programs to inform strategy
• Maintained marketing performance during COVID-19 disruptions

𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗜𝗺𝗽𝗮𝗰𝘁
• Achieved 98% occupancy and a 50% uplift in enquiries within nine months
• Delivered sustained revenue growth during a challenging market period
• Strengthened brand trust and customer satisfaction
• Positioned Eureka as a leader in rental retirement living

An Australian Government-funded program connecting professionals across the family law system to improve collaboration and support for families.

𝗥𝗼𝗹𝗲: Program Director / Lead
𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆: Government | Legal | Community Services
𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲: Family law professionals | Government stakeholders

𝗣𝗿𝗼𝗷𝗲𝗰𝘁
Designing and scaling a pilot program into a national network

𝗦𝗰𝗼𝗽𝗲 & 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽
Led the design, launch and ongoing leadership of the pilot program, which was successfully scaled and adopted nationally across 32 Family Law Pathways Networks.

𝗞𝗲𝘆 𝗜𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲𝘀
• Designed and delivered monthly professional development and networking events
• Built a membership base of 500 professionals
• Established and chaired the steering committee
• Developed policies, procedures and operational frameworks
• Led communications, stakeholder engagement and program delivery

𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗜𝗺𝗽𝗮𝗰𝘁
• Pilot program successfully adopted nationally
• Strengthened collaboration and referral pathways across the sector
• Established governance supporting long-term funding confidence
• Improved coordination across a complex, multi-stakeholder environment

A national portfolio of B2B and B2C events spanning marine, sport, lifestyle and trade sectors.

𝗥𝗼𝗹𝗲: Portfolio Marketing & Communications Manager
𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆: Events | B2B & B2C
𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 (𝗕𝟮𝗖): Event attendees and lifestyle-driven consumers | Exhibitors, sponsors and commercial partners
𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 (𝗕𝟮𝗕): Trade buyers and industry professionals | Exhibitors and commercial partners

𝗣𝗿𝗼𝗷𝗲𝗰𝘁
Scaling an events portfolio to drive revenue growth, market expansion and brand strength

𝗦𝗰𝗼𝗽𝗲 & 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽
Led marketing and communications across a portfolio of major events, aligning brand, customer experience and commercial outcomes to support business growth and expansion.

𝗞𝗲𝘆 𝗜𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲𝘀
• Delivered targeted campaigns to drive attendance, revenue and market share
• Improved customer acquisition and retention through segmentation and CRM
• Implemented MarTech solutions to improve performance and ROI
• Strengthened brand positioning and customer experience across the portfolio
• Supported the expansion of the events portfolio through scalable marketing frameworks

𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗜𝗺𝗽𝗮𝗰𝘁
• Scaled the portfolio from 1 to 5 events within four years
• Delivered revenue growth and market expansion across the portfolio
• Increased attendance, engagement and customer retention
• Strengthened exhibitor and partner value
• Improved marketing efficiency and ROI across multiple events

A premium integrated lifestyle precinct combining residential property, marina, retail and major events.

𝗥𝗼𝗹𝗲: Marketing Manager
𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆: Property | Marine | Retail | Events
𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲: Property buyers, residents, visitors & boat owners | Exhibitors & partners

𝗣𝗿𝗼𝗷𝗲𝗰𝘁
Driving growth and brand value across a multi-asset precinct

𝗦𝗰𝗼𝗽𝗲 & 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽
Led strategic marketing and communications across a diverse portfolio, aligning brand, campaigns and customer experience with commercial objectives across property, retail, marina and events.

𝗞𝗲𝘆 𝗜𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲𝘀
• Led a comprehensive brand transformation, establishing a unified identity and tone of voice
• Delivered integrated marketing strategies to drive visitation, engagement and lead generation
• Conceptualised and executed event activations to enhance customer experience and attendance
• Managed media planning and buying to deliver strong ROI across reduced budgets
• Partnered with internal teams to align marketing with sales and commercial priorities

𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗜𝗺𝗽𝗮𝗰𝘁
• Increased brand visibility and engagement across all business units
• Improved marketing efficiency and return on investment
• Strengthened Sanctuary Cove’s position as a premium lifestyle destination
• Delivered measurable growth across property, retail and events