SEO Executive (Contract) at Havas Media

Conducted comprehensive technical audits using Screaming Frog and GSC to fix crawl errors, broken links and duplicate content, improving site health scores and reducing indexation issues. Supported large-scale website migration by auditing redirects and crawlability, ensuring minimal ranking and traffic loss across multiple client sites. Delivered data-driven keyword research and SERP competitor analysis to uncover high-value opportunities, boosting organic traffic growth across core client accounts. Collaborated with cross-functional client and developer teams to implement technical recommendations efficiently, ensuring alignment with SEO best practices. Built monthly and quarterly SEO performance reports in GA4 and Looker Studio, translating insights into clear, actionable recommendations that enhanced visibility and conversions. Contributed directly to two key client SEO strategies, aligning optimisations with business goals and building trusted relationships through consistent deli

Junior SEO Executive at Conceptualise Ltd

Researched and mapped 40 target keywords across service pages to align content with commercial search intent. Rewrote title tags, meta descriptions, H1s and internal anchors across ~30 priority pages; organic clicks grew by 22% over the engagement (Google Search Console, like-for-like comparison). Ran technical audits in Screaming Frog covering broken links, redirect chains, duplicate metadata and indexation gaps; resubmitted an updated XML sitemap once fixes shipped. Deployed JSON-LD schema (Service, FAQ, Article) on key landing pages and worked with the dev team on a focused round of Core Web Vitals fixes primarily LCP and CLS. Built a weekly Looker Studio dashboard tracking impressions, clicks, CTR, average position and GA4 engagement rate, replacing an ad-hoc Excel report. Used SEMrush and Ahrefs for keyword research, competitor gap analysis and content-brief generation; reviewed SERP features to spot featured-snippet and PAA opportunities.