Social Media Specialist with 6+ years of experience helping brands grow through strategic content, paid social, and performance-driven campaigns. Known for combining creative storytelling with analytics to boost engagement, followers, and conversions. Portfolio: _Website not available. Sign in: https://www.twine.net/signup_…

Maria Karen Escalora

Social Media Specialist with 6+ years of experience helping brands grow through strategic content, paid social, and performance-driven campaigns. Known for combining creative storytelling with analytics to boost engagement, followers, and conversions. Portfolio: _Website not available. Sign in: https://www.twine.net/signup_…

Available to hire

Social Media Specialist with 6+ years of experience helping brands grow through strategic content, paid social, and performance-driven campaigns. Known for combining creative storytelling with analytics to boost engagement, followers, and conversions.

Portfolio: Website not available. Sign in: https://www.twine.net/signup

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Language

English
Advanced

Work Experience

General Virtual Assistant to the CEO at LOE Computers
January 1, 2018 - January 1, 2023
Provided executive support to the CEO, including correspondence, scheduling, research, and admin tasks; managed communications, scheduling and supplier coordination; assisted with order tracking and customer inquiries.
Paid Advertising Specialist / Social Media Manager at Haeng Bok Eats Co. & BKLD Tavern Co.
January 1, 2021 - January 1, 2023
Plan and execute paid ad campaigns across Facebook and Instagram; create and curate social media content (graphics, short-form videos, reels); monitor engagement and inquiries; coordinate with suppliers for order statuses and credits; respond to customer queries.
Paid Advertising Specialist / Social Media Manager at Australian Scent Concepts Pty Ltd
January 1, 2023 - January 1, 2025
Managed and optimized Facebook and Instagram ad campaigns to support e-commerce growth and improve conversion rates. Produced high-performing social media content, including graphics, short-form videos, and reels across multiple platforms. Developed lifecycle email marketing campaigns to drive revenue and customer retention. Oversaw content planning, scheduling, and calendar management for Facebook, Instagram, TikTok, YouTube, and LinkedIn. Led community management and strategic outreach initiatives to strengthen brand presence and audience loyalty. Created podcast marketing assets, including video edits, short-form clips, and thumbnails. Monitored trends and platform updates to inform data-backed recommendations.
General Virtual Assistant at Haeng bok Eats Co. & BKLD Tavern Co.
January 1, 2021 - January 1, 2023
Plan and create engaging posts (images, videos, stories, reels, blogs). Manage a content calendar and schedule posts. Monitor comments, messages, and mentions. Respond to customer inquiries via phone, chat, and email. Communicate with suppliers to obtain order status updates and secure credits for order discrepancies. Ensure prompt processing of customer orders and assist in resolving disputes.
Paid Advertising Specialist/ Social Media Manager at Australian Scent Concepts Pty Ltd
January 1, 2023 - January 1, 2025
Manage and optimize Facebook and Instagram ad campaigns to support e-commerce growth and improve conversion rates. Produced high-performing social media content, including graphics, short-form videos, and reels across multiple platforms. Developed and executed lifecycle email marketing campaigns to drive revenue and customer retention. Oversaw content planning, scheduling, and calendar management for Facebook, Instagram, TikTok, YouTube, and LinkedIn. Led community management and strategic outreach to strengthen brand presence and audience loyalty. Created podcast marketing assets, including video edits, short-form clips, and click-worthy thumbnails. Provided data-backed recommendations by monitoring trends, platform updates, and algorithm shifts. Analyzed campaign performance and generated reports to evaluate effectiveness, optimize spend, and maximize ROI. Maintained up-to-date knowledge of digital marketing best practices to continuously refine strategy and execution.
Social Media Manager / General Virtual Assistant at Haeng Bok Eats Co. & BKLD Tavern Co.
January 1, 2021 - January 1, 2023
Plan and create engaging posts (images, videos, stories, reels, blogs). Manage a content calendar and schedule posts. Monitor comments, messages, and mentions. Respond to customer inquiries via phone, chat, and email. Communicate with suppliers to obtain order status updates and secure credits for any order discrepancies. Ensure prompt processing of customer orders and assist in resolving disputes.

Education

Bachelor's Degree in Mass Communication (Maj. in Journalism) at Bicol University
January 1, 2007 - January 1, 2011
Social Media Strategy & Management; Paid Advertising & Campaign Optimization; Video Editing; Graphic Design; Copywriting at Education program, Sorsogon, Philippines
January 1, 2007 - December 31, 2011
at Bathen University
January 11, 2030 - February 11, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services
    paper Building a Hospitality Brand from Zero to Destination Status

    Situation:
    A Korean restaurant entered the market with no digital presence and needed to become culturally relevant fast.

    Strategic Shift:
    I positioned the brand as a lifestyle destination rather than a dining option.
    Developed a recognizable visual language
    Produced experience-driven content that triggered visitation
    Executed geo-targeted campaigns to capture high-intent audiences
    Designed event-based marketing to create urgency

    Impact:
    ✔ Grew the brand from 0 to 5,000 followers
    ✔ Increased reservations and walk-in traffic
    ✔ Established strong local brand recall
    ✔ Built an engaged audience primed for promotions

    What this signals: Proven capability to architect brand ecosystems from the ground up.

    paper Elevating a Niche Perfumery into a Conversion Engine

    Situation:
    An Australian fragrance brand needed immediate revenue growth but lacked fresh creatives and operated on a conservative ad budget.

    Strategic Shift:
    Instead of marketing the product, I sold the experience of desire.
    Repositioned messaging to emphasize sensory storytelling
    Leveraged AI-assisted production to create premium-feeling assets at scale
    Transitioned paid media toward conversion-first creatives
    Optimized the customer journey from scroll → intrigue → purchase

    Impact:
    ✔ Noticeable sales lift within two weeks
    ✔ Higher engagement and click-through rates
    ✔ Expanded creative output without increased spend
    ✔ Built a scalable performance model

    What this signals: Ability to generate results under constraint — a defining trait of high-level marketers.

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