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Experienced marketing professional with over 11 years across retail, B2B, tech, and events. Skilled in digital strategy, campaign analysis, and performance reporting using tools like Google Analytics, Adobe Analytics, and Eloqua. Proven ability to lead cross-functional teams, drive brand growth, and execute high-impact campaigns. Passionate about innovation, partnerships, and delivering measurable results.…Experienced marketing professional with over 11 years across retail, B2B, tech, and events. Skilled in digital strategy, campaign analysis, and performance reporting using tools like Google Analytics, Adobe Analytics, and Eloqua. Proven ability to lead cross-functional teams, drive brand growth, and execute high-impact campaigns. Passionate about innovation, partnerships, and delivering measurable results.

Karen Ghorayeb

Marketing Consultant, Marketing Strategist, Animator, +1

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Experienced marketing professional with over 11 years across retail, B2B, tech, and events. Skilled in digital strategy, campaign analysis, and performance reporting using tools like Google Analytics, Adobe Analytics, and Eloqua. Proven ability to lead cross-functional teams, drive brand growth, and execute high-impact campaigns. Passionate about innovation, partnerships, and delivering measurable results.…Experienced marketing professional with over 11 years across retail, B2B, tech, and events. Skilled in digital strategy, campaign analysis, and performance reporting using tools like Google Analytics, Adobe Analytics, and Eloqua. Proven ability to lead cross-functional teams, drive brand growth, and execute high-impact campaigns. Passionate about innovation, partnerships, and delivering measurable results.

Available to hire

Experienced marketing professional with over 11 years across retail, B2B, tech, and events. Skilled in digital strategy, campaign analysis, and performance reporting using tools like Google Analytics, Adobe Analytics, and Eloqua. Proven ability to lead cross-functional teams, drive brand growth, and execute high-impact campaigns. Passionate about innovation, partnerships, and delivering measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Arabic

Fluent

English

Fluent

French

Fluent

Work Experience

Marketing Manager at Arada

June 24, 2024 - September 8, 2025

Led end-to-end event planning within budget, implemented a marketing and data-generation strategy for the Events department, launched online competitions and registration processes, developed the Manbat Farmers Market website and social media accounts, supported the World Skateboarding Tour (Olympic Qualifying) for two years, managed relationships with government and private entities, crafted sponsorship and partnership proposals, and coached a three-person team. Recognized as Distinguished Employee of Arada in 2022.

Marketing Manager at Informa Middle East – Cityscape – Real estate exhibitions

March 1, 2020 - September 8, 2025

Implemented an integrated marketing strategy for Cityscape Qatar, increasing visitor numbers by 39% through targeted digital marketing, SEO, and social media; managed budgets, campaign timelines, and media plans; strengthened exhibition visibility via up-to-date website content and media partnerships; developed a cohesive PR strategy and marketing materials; used Eloqua to enhance databases and improve preregistration and conversions.

Marketing Executive at Arab Business Machine (ABM) – Apple Authorized Distributor – MENA

December 1, 2017 - September 8, 2025

Led strategic discussions with MENA partners on Apple's marketing protocols, submitted marketing strategies to Apple’s HQ to secure funding, collaborated with advertising agencies on campaigns aligned with Apple branding, created seasonal artwork templates, and conducted Apple-certified training sessions for partner staff across the region.

Marketing Executive at JouéClub

January 2, 2012 - June 30, 2014

Led JouéClub Lebanon’s marketing department, developed and executed the annual marketing strategy, managed marketing budget, implemented campaigns across digital and traditional channels, coordinated three new store openings with attendance exceeding 1,000, and issued press releases to media outlets.