I’m a Marketing and Communications professional based in Madrid, Spain, with 8+ years of experience driving digital content, strategic campaigns, and brand growth across international markets. I’m passionate about data-driven decision making and cross-functional collaboration to boost brand visibility and audience engagement. I’ve led multi-channel campaigns, built influencer partnerships, and managed creative teams for clients in health, gastronomy, and beauty. I enjoy turning insights into actionable strategies, launching educational programs and events, and continuously optimizing content to meet business goals.

Karen Guambo K

I’m a Marketing and Communications professional based in Madrid, Spain, with 8+ years of experience driving digital content, strategic campaigns, and brand growth across international markets. I’m passionate about data-driven decision making and cross-functional collaboration to boost brand visibility and audience engagement. I’ve led multi-channel campaigns, built influencer partnerships, and managed creative teams for clients in health, gastronomy, and beauty. I enjoy turning insights into actionable strategies, launching educational programs and events, and continuously optimizing content to meet business goals.

Available to hire

I’m a Marketing and Communications professional based in Madrid, Spain, with 8+ years of experience driving digital content, strategic campaigns, and brand growth across international markets. I’m passionate about data-driven decision making and cross-functional collaboration to boost brand visibility and audience engagement.

I’ve led multi-channel campaigns, built influencer partnerships, and managed creative teams for clients in health, gastronomy, and beauty. I enjoy turning insights into actionable strategies, launching educational programs and events, and continuously optimizing content to meet business goals.

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Experience Level

Expert

Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Social Media Consultant at Franca Studio
February 1, 2023 - October 31, 2023
Developed and executed social media strategies for clients in gastronomy and fitness; achieved a 3% increase in community engagement; managed strategic partnerships and events to boost brand visibility and audience interaction; led community growth initiatives; managed marketing budgets and multi-channel campaigns; improved content monetization.
Social Media Consultant at Isabel Junot - A Healthy Life
December 1, 2023 - Present
Launched two master classes, an e-book, and a 12-week course; designed and executed high-converting multi-channel campaigns; drove 25% subscriber growth in three months through optimized lead generation and targeted audience engagement.
Client Service Trainee at Dentsu Aegis Network
January 1, 2019 - December 31, 2020
Brand monitoring for El Corte Inglés; weekly campaign performance reports; analyzed results (KPIs: investment and audiences); used Infotracks, Instagram Analytics, and Info IO S tools.
Junior Copywriter at Dentsu Aegis Network
January 1, 2015 - December 31, 2017
Worked on brand campaigns for Claro, Fisher-Price, Bimbo, and Mall del Sur; scripted engaging content for multiple marketing initiatives; supported event planning (including two Bimbo Marathons) and enhanced customer experiences in retail environments.

Education

Master's Degree in Advertising Management at Universidad Complutense
January 1, 2021 - December 31, 2022
Master in Business Administration at Universidad Autónoma de Madrid
January 1, 2018 - December 31, 2020
Bachelor's Degree in Social Communications with specialization in Writing and Strategic Creativity at Universidad Casa Grande
January 1, 2012 - December 31, 2016
Workshop in Strategic Marketing and Corporate Reputation at Universidad Diego Portales
January 1, 2014 - December 31, 2014

Qualifications

Workshop in Strategic Marketing and Corporate Reputation
January 1, 2014 - December 31, 2014

Industry Experience

Media & Entertainment, Professional Services, Software & Internet