Hello! I'm a passionate digital marketing professional with hands-on experience in digital marketing, content creation, CRM implementation, data analysis, and product marketing. I thrive at the intersection of creativity and data, crafting campaigns that drive engagement and measurable growth. I have led marketing initiatives for nonprofits and consumer brands, building identity, positioning, and strategic alliances that deliver meaningful results. In dynamic environments, I excel at handling inquiries, optimizing user experiences, and delivering exceptional customer service. I enjoy turning challenges into opportunities and developing elegant solutions that improve processes, content, and campaigns. I'm excited to contribute to a collaborative team with a focus on innovation and impact.

Karen Loy

Hello! I'm a passionate digital marketing professional with hands-on experience in digital marketing, content creation, CRM implementation, data analysis, and product marketing. I thrive at the intersection of creativity and data, crafting campaigns that drive engagement and measurable growth. I have led marketing initiatives for nonprofits and consumer brands, building identity, positioning, and strategic alliances that deliver meaningful results. In dynamic environments, I excel at handling inquiries, optimizing user experiences, and delivering exceptional customer service. I enjoy turning challenges into opportunities and developing elegant solutions that improve processes, content, and campaigns. I'm excited to contribute to a collaborative team with a focus on innovation and impact.

Available to hire

Hello! I’m a passionate digital marketing professional with hands-on experience in digital marketing, content creation, CRM implementation, data analysis, and product marketing. I thrive at the intersection of creativity and data, crafting campaigns that drive engagement and measurable growth. I have led marketing initiatives for nonprofits and consumer brands, building identity, positioning, and strategic alliances that deliver meaningful results.

In dynamic environments, I excel at handling inquiries, optimizing user experiences, and delivering exceptional customer service. I enjoy turning challenges into opportunities and developing elegant solutions that improve processes, content, and campaigns. I’m excited to contribute to a collaborative team with a focus on innovation and impact.

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Language

English
Advanced
Spanish; Castilian
Fluent

Work Experience

Commercial Management & Marketing at VIDE
August 7, 2023 - November 17, 2023
Led marketing initiatives for a nonprofit organization, building a brand identity and strength market positioning. Successfully met awareness and positioning goals by establishing new strategic partnerships and executing impactful campaigns. Applied a mission-driven approach supported by solid marketing strategies to deliver meaningful and tangible results.
Digital Marketing Analyst at Conversion
April 8, 2024 - April 25, 2025
AI implemented, monitored, and optimized paid media campaigns across Meta, TikTok, and Google Ads. Reviewed creative assets, coordinated with internal teams and external vendors, and analyzed performance data using Looker Studio to improve ROI. Managed budgets and optimized key performance metrics to ensure maximum efficiency and campaign performance.
Digital Marketing Analyst at SCG
May 2, 2025 - Present
Oversaw end-to-end digital advertising management for multiple real estate projects and other industries, including the development of monthly performance reports with in-depth analysis and strategic insights to continuously optimize media investment. Led the coordination of key project events and maintained close alignment with sales teams to improve conversion funnel efficiency and overall sales performance.
Freelance - Digital Trafficker at Publicis media - Walmart
November 25, 2025 - January 31, 2026
I managed, optimized, and monitored digital advertising campaigns across Google Ads, Meta Ads, TikTok Ads, and DV360. I implemented media buying strategies, segmented audiences, managed budgets, and analyzed ad performance to maximize return on investment (ROI). I collaborated closely with creative and planning teams to ensure each ad was effective and aligned with the client’s objectives. Additionally, I conducted A/B testing, adjusted bids, and optimized campaigns in real time to improve conversions and overall campaign impact.

Education

Bachelor's degree in science and literature with computer orientation at Universidad Rafael Landívar
January 13, 2020 - November 24, 2023
Marketing with a Digital Focus (Magna Cum Laude)

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Non-Profit Organization, Professional Services, Retail, Real Estate & Construction