I’m Karen Pötter Radünz, a Graphic and Digital Designer based in Pelotas, Brazil, with over ten years of experience creating visual communication solutions for advertising, institutional materials, and digital products. I combine strong visual identity and editorial design skills with UI/UX thinking, always aiming for clarity of information, brand consistency, and high-quality execution. I also build scalable design tools for real-world use: as a Canva Creator, I developed official templates that have been used hundreds of thousands of times. My background includes leading design work on institutional platforms, digital interface design in an agency environment, and earlier roles supporting academic and institutional projects—backed by a Master’s degree in Visual Arts and dual bachelor’s degrees in Graphic and Digital Design.

Karen Pötter Radünz

I’m Karen Pötter Radünz, a Graphic and Digital Designer based in Pelotas, Brazil, with over ten years of experience creating visual communication solutions for advertising, institutional materials, and digital products. I combine strong visual identity and editorial design skills with UI/UX thinking, always aiming for clarity of information, brand consistency, and high-quality execution. I also build scalable design tools for real-world use: as a Canva Creator, I developed official templates that have been used hundreds of thousands of times. My background includes leading design work on institutional platforms, digital interface design in an agency environment, and earlier roles supporting academic and institutional projects—backed by a Master’s degree in Visual Arts and dual bachelor’s degrees in Graphic and Digital Design.

Available to hire

I’m Karen Pötter Radünz, a Graphic and Digital Designer based in Pelotas, Brazil, with over ten years of experience creating visual communication solutions for advertising, institutional materials, and digital products. I combine strong visual identity and editorial design skills with UI/UX thinking, always aiming for clarity of information, brand consistency, and high-quality execution.

I also build scalable design tools for real-world use: as a Canva Creator, I developed official templates that have been used hundreds of thousands of times. My background includes leading design work on institutional platforms, digital interface design in an agency environment, and earlier roles supporting academic and institutional projects—backed by a Master’s degree in Visual Arts and dual bachelor’s degrees in Graphic and Digital Design.

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Language

Portuguese
Fluent
English
Advanced
Spanish; Castilian
Beginner

Work Experience

Freelance Canva Creator | Official Template Designer at Canva
January 1, 2021 - Present
Creator of official Canva templates for the global library, focused on institutional communication and small businesses. Designs templates with standardization, scalability, accessibility, and usability in mind, applying graphic and digital design principles for consistent, high-volume use.
Lead Designer | UI and UX Designer at LABXD – UFPel
January 1, 2020 - January 1, 2020
Led redesign work for institutional systems and platforms developed by the Design Laboratory of the Federal University of Pelotas. Coordinated design delivery, including development of a design system, definition of visual standards, and creation of digital interfaces to improve user experience, working with designers, developers, and institutional stakeholders.
Freelance Graphic and Digital Designer
January 1, 2015 - Present
Independent work on visual identity and visual communication projects for diverse clients, delivering brand systems and digital/print solutions. Owns the workflow end-to-end: defining visual approaches, organizing tasks, coordinating with multidisciplinary stakeholders when needed, aligning deliverables with business goals, and meeting deadlines through direct client communication.
Graphic Designer (Scholarship) at Astronomy Laboratory – UFPel
January 1, 2013 - January 1, 2013
Supported internal institutional and educational visual communication projects for the Astronomy Laboratory. Produced visual identities, posters, and graphic materials for academic activities, events, and science outreach initiatives with a focus on informational clarity and visual impact.
Web Designer at AG2 NURUN
January 1, 2013 - January 1, 2015
Developed digital interfaces and visual communication for companies and events with global reach. Contributed to client work for Bradesco, Vale, and the Rio 2016 Olympic and Paralympic Games, including interface design for self-service terminals, institutional portals, microsites, and digital communication assets.
Graphic Designer (Scholarship) at SulDesign Studio – UFPel
January 1, 2012 - January 1, 2013
Contributed to visual identity and institutional graphic materials through university studio projects. Worked on initiatives including the Environmental Management program identity and the Institutional Teaching Initiation Scholarship Program (PIBID), emphasizing visual coherence and correct application of graphic systems.
Administrative Assistant at Federal University of Pelotas
January 1, 2009 - January 1, 2011
Provided administrative support in the Procurement Office and the Graduate Program in History office at UFPel, including process organization, document management, and internal service support while following formal institutional procedures.

Education

Master’s Degree in Visual Arts at Federal University of Pelotas (UFPel)
January 1, 2017 - January 1, 2020
Specialization in Verbal and Visual Languages at Federal Institute of Rio Grande do Sul (IFSul)
January 1, 2016 - January 1, 2018
Bachelor’s Degree in Digital Design at Federal University of Pelotas (UFPel)
January 1, 2017 - January 1, 2021
Bachelor’s Degree in Graphic Design at Federal University of Pelotas (UFPel)
January 1, 2010 - January 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Government, Non-Profit Organization, Software & Internet, Professional Services, Other