Zenyum HK - Social Media & Creator Collab
Karlos Law
Published
150+ Influencers collaboration.
10+ Campaign launch.
5M+ Social Media impressions.
For Zenyum Hong Kong, I built a content and creator engine that served both branding and performance goals.
The focus: visually strong, story‑driven social content that could scale across paid and organic channels on Meta and beyond.
Key outcomes
Produced 8–10 creator‑led assets every month – from store visits and short skits to UGC‑style treatment reviews across reels and feed posts.
Wrote performance‑ready scripts that helped the paid social team improve conversion, with individual assets consistently reaching 50K+ people per post on Meta.
Collaborated with 100+ Hong Kong artists and influencers, from micro to mega KOLs, through sponsorships, treatment exchanges, and ad‑focused partnerships.
Led content across Instagram, Facebook, Threads, and forum seeding to keep messaging and visuals coherent across the entire customer journey.
Supported on‑ and offline visual design so every touchpoint stayed aligned with Zenyum’s clean, confident brand.