Bowl & Plate Hong Kong - From Local Noodle Shop to Young Food & Culture Brand
Karlos Law
Published
Go-to-Market Product | End‑to‑end launches of 10+ ready‑to‑cook meal kits.
Start from Zero. | From concept and packaging to e‑commerce rollout.
Collaborations with 20+ local partners.
During the pandemic, I partnered with Bowl & Plate 壹碗壹碟 to rebrand a traditional Hong Kong noodle shop into a young, design‑led food and lifestyle brand — and help turn losses into profit.
Over two years, I Led the rebrand and transformation of two physical stores, aligning space, visuals, and messaging with a new, youth‑focused identity.
Directed a 5‑person team to launch SUPU 壹杯, a new sub‑brand built around modern comfort food and drinks.
Drove end‑to‑end launches of 10+ ready‑to‑cook meal kits, from concept and packaging to e‑commerce rollout on our own store and 10 on‑ and offline partners, including HKTVmall and AbouThai, reaching 30,000+ units sold and over HKD 3M in sales.
Curated collaborations with 20+ local shops and creative brands, inviting artists and makers to sell through our online store and creating a mutually supportive ecosystem during the pandemic.
In 2022, the brand expanded across borders with “再聚 Reunion” — a bistro & bar in Taipei. I joined from day zero, contributing to early‑stage planning, interior direction, menu design, and branding to keep the story consistent from Hong Kong to Taiwan.