I'm a web and UX designer with 6+ years building websites and digital campaigns. I work hands-on across the full process, from wireframes to building pages in WordPress and HTML/CSS. I’ve collaborated closely with marketing teams to turn briefs into pages that are on-brand, clear, and results-focused. I’m passionate about usability and performance, using data-driven insights to refine designs. I’ve led website restructures, built reusable templates for faster page creation, and crafted decks and brand templates used by teams across the company.…

Karl Angelo C. Plazo

I'm a web and UX designer with 6+ years building websites and digital campaigns. I work hands-on across the full process, from wireframes to building pages in WordPress and HTML/CSS. I’ve collaborated closely with marketing teams to turn briefs into pages that are on-brand, clear, and results-focused. I’m passionate about usability and performance, using data-driven insights to refine designs. I’ve led website restructures, built reusable templates for faster page creation, and crafted decks and brand templates used by teams across the company.…

Available to hire

I’m a web and UX designer with 6+ years building websites and digital campaigns. I work hands-on across the full process, from wireframes to building pages in WordPress and HTML/CSS. I’ve collaborated closely with marketing teams to turn briefs into pages that are on-brand, clear, and results-focused.

I’m passionate about usability and performance, using data-driven insights to refine designs. I’ve led website restructures, built reusable templates for faster page creation, and crafted decks and brand templates used by teams across the company.

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Skills

Experience Level

Figma
Expert
Framer
Expert
WordPress
Expert
Web Design
Expert
Webflow
Expert
HTML5
Expert
Adobe Photoshop
Expert
Adobe Illustrator
Expert
CSS
Expert
Adobe XD
Expert
Adobe After Effects
Expert
Adobe Premiere Pro
Expert
JavaScript
Expert
Branding
Expert
Mailchimp
Expert
UI
Expert
Email Design
Intermediate
Infographic
Intermediate
Logo
Intermediate
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Work Experience

Creative Designer at Straits Interactive
March 1, 2024 - Present
Designed and implemented responsive WordPress pages to improve clarity, usability, and overall user experience. Redesigned company website structure, improving navigation and content accessibility for users. Collaborated with developers and marketing teams to enhance website functionality and conversion-focused landing pages. Analysed user behavior using Microsoft Clarity to identify friction points and optimise page flows, leading to increased form submissions. Built reusable design systems, templates, and slide decks to improve efficiency and maintain consistency across projects. Used AI tools to speed up wireframing and content structuring during early design stages.
Web Designer at Singtel
July 1, 2020 - August 31, 2023
Designed and produced digital assets for landing pages, EDMs, banners, and marketing visuals across campaigns. Developed and coded responsive HTML email templates using MJML and Mailchimp. Collaborated with marketing teams to create visually consistent and high-performing campaign materials. Supported campaign execution through design iteration and performance-driven improvements.
Graphic Design Intern at Papier Blanc
June 1, 2019 - October 1, 2019
Assisted in conceptualizing and producing branding, illustration, and visual design assets. Conducted research and contributed to creative direction for client projects. Supported branding and rebranding initiatives across various design outputs.

Education

Diploma in Design Communication at Temasek Polytechnic
January 1, 2017 - January 1, 2020
Nitec in Visual Communication at ITE College Central
January 1, 2013 - January 1, 2014
Diploma in Design Communication at Temasek Polytechnic
January 1, 2017 - January 1, 2020
Diploma in Design Communication at Temasek Polytechnic
January 1, 2017 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Telecommunications
    paper Aurora Retreat

    Aurora Retreat is a concept project inspired by eco-luxury travel. The goal was to design a refined and immersive digital experience that captures the calm, warmth, and exclusivity of a modern boutique retreat. This project explores how visual storytelling and minimal interaction design can reflect the serenity of nature-driven luxury.

    The Challenge

    The challenge was to translate the feeling of being in a luxury, nature-inspired space into a digital environment. The design needed to feel calm and exclusive, while staying functional and visually clear across devices.

    Design Solution

    The design emphasizes calm and clarity to mirror the resort’s atmosphere. Each villa page highlights key details such as visuals, amenities, and pricing for quick and confident decisions. A simple booking flow with clear steps ensures an effortless experience from browsing to reservation.

    Design Elements

    Typography: Elegant serif and modern sans-serif pairing to create a refined, balanced tone.

    Color Palette: Muted neutrals inspired by sand, sunlight, and sea for a sense of calm.

    Layout: Minimal grid structure emphasizing symmetry and whitespace.

    Booking Experience: Clear reservation flow designed with visual cues and simplified actions.

    Information Hierarchy: Priority given to imagery and essential villa details to support confident decisions.

    Project link:
    https://www.twine.net/signin