Available to hire
Hi, I’m Karoline Belusso. I’m a Marketing & Branding professional with 7 years of experience in B2B environments, specializing in content strategy, brand positioning and creative leadership. I currently lead the Branding & Content team at EAG Educação, a business education company for entrepreneurs, where I manage a cross-functional team that builds brand authority and creates high-impact content for an audience of over 2 million.
I love blending creativity with data and technology—using AI tools, A/B testing and performance analysis to scale ideas, optimize campaigns and strengthen brand identity.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
Portuguese
Fluent
English
Advanced
Spanish; Castilian
Intermediate
Work Experience
Marketing Coordinator at EAG Educação
November 1, 2024 - October 31, 2025Streamlined marketing operations by automating 25% of routine tasks through AI tools (ChatGPT, Claude AI, Freepik AI), driving efficiency gains; Managed end-to-end rebranding to refresh brand image and positioning for new market segments.
Branding & Content Coordinator at EAG Educação
November 1, 2024 - November 1, 2024Achieved 120% growth in MQL acquisition via strategic email marketing and lead nurturing automation; Enhanced content strategy, boosting audience reach by 46%; Created 3 new MQL channels for omnichannel engagement.
Video Editor at EAG Educação
September 1, 2023 - September 1, 2023Content creation for a digital launch that generated $5 Million in revenue.
Graphic Designer at Imaginarium
December 31, 2019 - December 31, 2019Developed university partnership program, creating collaborative innovation spaces and facilitating knowledge exchange between academia and industry; Implemented Scrum methodology and design thinking processes for Imaginarium's creative teams, optimizing project workflows and stakeholder engagement.
Education
Master of Business Administration, Marketing, Branding e Growth at PUCRS - Pontifícia Universidade Católica do Rio Grande do Sul
January 1, 2024 - January 1, 2025Bachelor in Product Design at IFSC - Instituto Federal de Santa Catarina
January 1, 2016 - January 1, 2022Exchange Program in Product Design at Universidad de Deusto
January 1, 2019 - January 1, 2019Master of Business Administration, Marketing, Branding e Growth at PUCRS - Pontifícia Universidade Católica do Rio Grande do Sul
January 1, 2024 - January 1, 2025University Graduate, Product Design at IFSC - Instituto Federal de Santa Catarina
January 1, 2016 - January 1, 2022Exchange, Product Design at Universidad de Deusto
January 1, 2019 - January 1, 2019Qualifications
Industry Experience
Education, Media & Entertainment, Professional Services, Software & Internet, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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