Hi, I’m Karoline Belusso. I’m a Marketing & Branding professional with 7 years of experience in B2B environments, specializing in content strategy, brand positioning and creative leadership. I currently lead the Branding & Content team at EAG Educação, a business education company for entrepreneurs, where I manage a cross-functional team that builds brand authority and creates high-impact content for an audience of over 2 million. I love blending creativity with data and technology—using AI tools, A/B testing and performance analysis to scale ideas, optimize campaigns and strengthen brand identity.

Karoline Belusso

Hi, I’m Karoline Belusso. I’m a Marketing & Branding professional with 7 years of experience in B2B environments, specializing in content strategy, brand positioning and creative leadership. I currently lead the Branding & Content team at EAG Educação, a business education company for entrepreneurs, where I manage a cross-functional team that builds brand authority and creates high-impact content for an audience of over 2 million. I love blending creativity with data and technology—using AI tools, A/B testing and performance analysis to scale ideas, optimize campaigns and strengthen brand identity.

Available to hire

Hi, I’m Karoline Belusso. I’m a Marketing & Branding professional with 7 years of experience in B2B environments, specializing in content strategy, brand positioning and creative leadership. I currently lead the Branding & Content team at EAG Educação, a business education company for entrepreneurs, where I manage a cross-functional team that builds brand authority and creates high-impact content for an audience of over 2 million.

I love blending creativity with data and technology—using AI tools, A/B testing and performance analysis to scale ideas, optimize campaigns and strengthen brand identity.

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Language

Portuguese
Fluent
English
Advanced
Spanish; Castilian
Intermediate

Work Experience

Marketing Coordinator at EAG Educação
November 1, 2024 - October 31, 2025
Streamlined marketing operations by automating 25% of routine tasks through AI tools (ChatGPT, Claude AI, Freepik AI), driving efficiency gains; Managed end-to-end rebranding to refresh brand image and positioning for new market segments.
Branding & Content Coordinator at EAG Educação
November 1, 2024 - November 1, 2024
Achieved 120% growth in MQL acquisition via strategic email marketing and lead nurturing automation; Enhanced content strategy, boosting audience reach by 46%; Created 3 new MQL channels for omnichannel engagement.
Video Editor at EAG Educação
September 1, 2023 - September 1, 2023
Content creation for a digital launch that generated $5 Million in revenue.
Graphic Designer at Imaginarium
December 31, 2019 - December 31, 2019
Developed university partnership program, creating collaborative innovation spaces and facilitating knowledge exchange between academia and industry; Implemented Scrum methodology and design thinking processes for Imaginarium's creative teams, optimizing project workflows and stakeholder engagement.

Education

Master of Business Administration, Marketing, Branding e Growth at PUCRS - Pontifícia Universidade Católica do Rio Grande do Sul
January 1, 2024 - January 1, 2025
Bachelor in Product Design at IFSC - Instituto Federal de Santa Catarina
January 1, 2016 - January 1, 2022
Exchange Program in Product Design at Universidad de Deusto
January 1, 2019 - January 1, 2019
Master of Business Administration, Marketing, Branding e Growth at PUCRS - Pontifícia Universidade Católica do Rio Grande do Sul
January 1, 2024 - January 1, 2025
University Graduate, Product Design at IFSC - Instituto Federal de Santa Catarina
January 1, 2016 - January 1, 2022
Exchange, Product Design at Universidad de Deusto
January 1, 2019 - January 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Media & Entertainment, Professional Services, Software & Internet, Other