I am a highly skilled and motivated professional with expertise in data analysis, digital marketing, eCommerce, and web development. My experience spans redesigning websites, executing effective marketing campaigns, cleaning and managing large datasets, and developing deep learning models for health applications. I enjoy using data visualization tools and programming languages like Python and SQL to provide valuable insights that drive business growth. Driven by a passion for technology and creativity, I have successfully contributed to various projects and roles, ranging from master data management for Aurora Cannabis to digital marketing for Wildly Canadian. I am eager to continue expanding my skills and making meaningful impacts through innovative solutions and data-driven strategies.

Karthik Akshay Kamalesh

I am a highly skilled and motivated professional with expertise in data analysis, digital marketing, eCommerce, and web development. My experience spans redesigning websites, executing effective marketing campaigns, cleaning and managing large datasets, and developing deep learning models for health applications. I enjoy using data visualization tools and programming languages like Python and SQL to provide valuable insights that drive business growth. Driven by a passion for technology and creativity, I have successfully contributed to various projects and roles, ranging from master data management for Aurora Cannabis to digital marketing for Wildly Canadian. I am eager to continue expanding my skills and making meaningful impacts through innovative solutions and data-driven strategies.

Available to hire

I am a highly skilled and motivated professional with expertise in data analysis, digital marketing, eCommerce, and web development. My experience spans redesigning websites, executing effective marketing campaigns, cleaning and managing large datasets, and developing deep learning models for health applications. I enjoy using data visualization tools and programming languages like Python and SQL to provide valuable insights that drive business growth.

Driven by a passion for technology and creativity, I have successfully contributed to various projects and roles, ranging from master data management for Aurora Cannabis to digital marketing for Wildly Canadian. I am eager to continue expanding my skills and making meaningful impacts through innovative solutions and data-driven strategies.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Digital Marketing and Designer at Wildly Canadian
June 4, 2024 - July 4, 2025
Data Analyst and Website Designer at 807 Empire Inc
January 4, 2022 - December 29, 2023
Digital Marketing and Ecommerce Specialist (Part Time) at Wildly Canadian
July 1, 2025 - September 3, 2025
Redesigned and rebranded the company website using Shopify and WordPress to improve visual appeal and user experience. Captured and edited over 1,000 professional product photos and introduced new products, expanding the digital catalog. Created promotional banners and conducted A/B testing for higher engagement. Achieved significant growth with a 249% increase in website sessions and 300% increase in sales within one year. Executed digital marketing campaigns on Google Ads, email marketing, and social media, enhancing traffic and sales. Expanded to wholesale marketplaces creating new B2B revenue streams. Applied SEO strategies and used Google Analytics for performance optimization. Created 3D store models in Blender to support potential store launches.
Master Data Analyst at Aurora Cannabis
January 1, 2024 - Present
Collaborated with cross-functional teams to gather and validate product data ensuring accuracy and integrity within PMC Software. Worked with IT departments using Python to maintain master data quality aligned with business rules. Analyzed big data in SQL Server and Sage software to identify trends and improve strategic decision-making. Conducted audits to detect data inconsistencies, developed data cleansing templates saving 1000 hours annually, and educated users on data management processes. Partnered with financial team using Power BI for market trend and profitability analysis, enhancing data visualization to inform product strategies and brand recognition.
Data Analyst at 807 Empire Inc
December 31, 2023 - September 3, 2025
Managed and analyzed purchase funnel metrics, customer retention, churn, and channel performance across multiple eCommerce businesses, delivering actionable insights. Developed user survey reports with SQL Server Reporting Services that enhanced customer communication processes improving satisfaction. Built data models to increase successful marketing efforts by 12%. Collaborated with business and IT for market data analysis and opportunity identification. Improved new customer satisfaction by 14% through addressing common complaints. Led a team of analysts for A/B testing resulting in a 15% lead increase. Presented findings using Power BI and Tableau to senior leadership to guide brand growth and product decisions.
Project Developer at Kobe’s Warehouse
December 31, 2022 - September 3, 2025
Developed a one-page web application from scratch using Python, HTML, CSS, and Flask for web scraping Target.com, cutting weekly processing time by 60%. Connected frontend and backend with Flask framework for streamlined data extraction.
Data Analyst at Pirates Corp
March 1, 2021 - September 3, 2025
Prepared and cleansed data using Python, SQL, and Excel to aid marketing mix modeling. Designed Tableau data visualizations that reduced manual reporting by 10 hours weekly. Collaborated with product managers on marketing insights and documentation. Managed digital marketing and social media campaigns including Facebook ads and content marketing to drive lead generation and online business strategy.

Education

Master of Science at Lakehead University
May 1, 2021 - January 31, 2023
Bachelor of Science at St. Josephs College of Engineering
May 1, 2016 - May 31, 2020
Master of Science in Computer Science Engineering at Lakehead University
May 1, 2021 - January 1, 2023
Bachelor of Science in Computer Engineering at St. Josephs College of Engineering
May 1, 2016 - May 1, 2020

Qualifications

Power BI Certification: Data Visualization
January 1, 2023 - December 31, 2023
Microsoft Certifications: PowerPoint & Excel
January 1, 2023 - December 31, 2023
Introduction to Data Science - University of Michigan
January 1, 2023 - December 31, 2023
Full Stack Development - Udemy
January 1, 2023 - December 31, 2023
Database and SQL for Data Science - IBM
January 1, 2023 - December 31, 2023
Machine Learning and Data Science - Zero to Mastery
January 1, 2023 - December 31, 2023
Cyber Security and Ethical Hacking - Stigmata Techno Solutions LLP
January 1, 2023 - December 31, 2023
Power BI Certification: Data Visualization
January 11, 2030 - September 3, 2025
Microsoft Certifications: PowerPoint & Excel
January 11, 2030 - September 3, 2025
Introduction to Data Science - University of Michigan
January 11, 2030 - September 3, 2025
Full Stack Development - Udemy
January 11, 2030 - September 3, 2025
Database and SQL for Data Science - IBM
January 11, 2030 - September 3, 2025
Machine Learning and Data Science - Zero to Mastery
January 11, 2030 - September 3, 2025
Cyber Security and Ethical Hacking - Stigmata Techno Solutions LLP
January 11, 2030 - September 3, 2025

Industry Experience

Software & Internet, Retail, Consumer Goods, Healthcare, Professional Services, Education
    paper Portfolio
    Website, Graphic Design, Social Media Marketing, Product Photography and Marketing pitchdeck graphicdesigner