I’m a creative designer and AI-driven storyteller who blends design, technology, and strategic storytelling to craft end-to-end campaigns for global brands. I specialize in content strategy, scalable formats, and AI-accelerated production workflows that deliver bold, on-brand results. I thrive on collaborative, cross-functional work, translating complex briefs into cohesive visual identities and impactful narratives that resonate across platforms. My approach combines hands-on craftsmanship with data-driven insights to drive growth and audience engagement.

Karthik Jagan

I’m a creative designer and AI-driven storyteller who blends design, technology, and strategic storytelling to craft end-to-end campaigns for global brands. I specialize in content strategy, scalable formats, and AI-accelerated production workflows that deliver bold, on-brand results. I thrive on collaborative, cross-functional work, translating complex briefs into cohesive visual identities and impactful narratives that resonate across platforms. My approach combines hands-on craftsmanship with data-driven insights to drive growth and audience engagement.

Available to hire

I’m a creative designer and AI-driven storyteller who blends design, technology, and strategic storytelling to craft end-to-end campaigns for global brands. I specialize in content strategy, scalable formats, and AI-accelerated production workflows that deliver bold, on-brand results.

I thrive on collaborative, cross-functional work, translating complex briefs into cohesive visual identities and impactful narratives that resonate across platforms. My approach combines hands-on craftsmanship with data-driven insights to drive growth and audience engagement.

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Language

English
Fluent
Hindi
Advanced
Malayalam
Fluent

Work Experience

Creator at The Hub Bengaluru Bengaluru
February 1, 2025 - Present
Executed scripting, shooting, and editing for over 12 individual content pieces across The Hub Bengaluru and Barely Opinionated pages, achieving over 420k views in a month. Created multiple new content formats and intellectual properties for these pages. Produced official brand content for events such as the Wrogn India coffee rave. Collaborated in ad shoots including Rapido Holi and developed user-generated content ideas for Cafe Coffee Day. Established a content inspiration bank and analyzed content strategies to improve engagement. Managed social media trackers and coordinated across teams for content delivery and editing while maintaining client communications.
Brand Strategist (Freelance) at Nikshan Electronics Kerala
December 31, 2023 - July 25, 2025
Directed full-scale brand strategy for Kerala's third-largest electronics retailer by conducting consumer research. Developed cohesive brand identity elements including vision, mission, tagline, core values, and brand archetypes. Shaped marketing strategy and brand positioning based on survey insights to ensure consistent consumer engagement and employee training.
Entrepreneur in Residence at MBA & Beyond Virtual
February 28, 2023 - July 25, 2025
Analyzed workflows spanning sales, marketing, administration, operations, and talent acquisition to maximize organizational efficiency. Developed strategies to streamline data collection, reducing manual entry errors by 90%. Identified operational bottlenecks and improved resource allocation leading to increased productivity. Conducted market research on competitor websites to refine customer acquisition strategies and provided a blueprint for website redesign.
Community Manager at Probo Virtual
August 31, 2022 - July 25, 2025
Directed a team of 8 moderators managing over 5,000 users, increasing user engagement by 20%. Organized 30+ daily events and contests that boosted active users to over 500 and viewership by 25%. Developed interactive content strategies enhancing community participation significantly.
CEO at Keelamani Design Studio Jaipur
June 30, 2022 - July 25, 2025
Founded a wood-based design studio and manufacturing facility producing modern products inspired by traditional crafts. Collaborated with directors and clients nationally and internationally to design sustainable innovative products, achieving a 100x monthly recurring revenue increase in under 10 months. Led client negotiations securing the largest company deal in history.
AI Content Creator (Full-Stack) at Mesha Virtual
August 1, 2025 - Present
Full-stack production of AI-driven commercial content and brand narratives; scripted, shot, and edited 12+ content pieces for The Hub Bengaluru and Barely Opinionated; developed new content formats and IPs; established a content inspiration bank and performed deep-dives to drive data-backed content decisions; produced sponsored official content for Wrogn India, Rapido, Ducati Bengaluru, and Café Coffee Day.
Content Strategist & Creator at The Hub Bengaluru
February 1, 2025 - August 1, 2025
Led content strategy and branding; conducted in-depth consumer surveys to shape brand positioning; standardized the brand persona to ensure cohesive consumer engagement across all channels; established new content formats and IPs.
Entrepreneur in Residence at MBA & Beyond
September 1, 2022 - February 1, 2023
Focused on operational efficiency and data analytics for an EdTech startup; directed a data team of 8 moderators to manage 5,000+ users, achieving a 20% increase in user engagement; organized 30+ daily events/contests, boosting active daily users to over 500 and driving a 25% spike in viewer share.
Team Lead Research at Samsung Prism Initiative
January 1, 2021 - May 1, 2021
Led a team partnering with Samsung India to design IoT solutions; collected data from 100+ households to identify trends tailored to the Indian market; implemented actionable insights from user surveys to support the successful implementation of domestic IoT systems.
Project Manager & Concept Designer – Innovation at IIM S Delhi
January 1, 2021 - May 1, 2021
Designed a novel surgical instrument for mandibular condyle fracture; reduced facial nerve injury risk by 90% and facial scarring by 100%.
Team Lead Research (IoT) & Consumer Insights at Samsung PRISM Initiative
January 1, 2021 - May 1, 2021
Led research to design IoT solutions; collected and analyzed data from households; translated insights into product and platform improvements for domestic IoT deployments.
CEO & Founder at Keela Mani Design Studio
October 1, 2021 - June 30, 2022
Established a wood-based design studio blending traditional craft with modern manufacturing; led product development and studio operations.
Brand Strategist (Freelance) at Nikshan Electronics
June 1, 2023 - December 31, 2023
Directed brand strategy for Kerala's third-largest electronics retailer; conducted in-depth consumer research, optimized workflows, and reduced manual data errors.
Team Lead Research at Samsung India (PRISM Initiative)
October 1, 2019 - December 31, 2019
Led research for IoT solution design; coordinated a team to collect data from 100+ households and translated insights into actionable design recommendations for domestic IoT systems.
Project Manager & Concept Designer (Innovation) at IIM S Delhi
January 1, 2021 - May 31, 2021
Designed a novel surgical instrument for mandibular condyle fracture, reducing facial nerve injury risk by 90% and facial scarring by 100%.
Community Manager at Probo
June 1, 2022 - August 31, 2022
Managed community engagement for a prediction trading platform; improved user interaction and retention in a fast-paced online environment.
Brand Strategist (Freelance) at Nikshan Electronics
June 1, 2023 - December 31, 2023
Directed brand strategy for Kerala's electronics retailer; implemented consumer insights to shape brand posture and cross-channel messaging.

Education

Bachelor of Industrial Design at National Institute of Design Andhra Pradesh
June 1, 2018 - May 31, 2021
Bachelor of Industrial Design (B.Des) at National Institute of Design (NID), Andhra Pradesh
January 11, 2030 - December 23, 2025
Bachelor of Industrial Design (B.Des) at National Institute of Design (NID), Andhra Pradesh
January 11, 2030 - December 23, 2025
Bachelor of Industrial Design (B.Des) at National Institute of Design (NID), Andhra Pradesh
January 11, 2030 - January 23, 2026

Qualifications

Bachelor of Industrial Design (B.Des)
January 11, 2030 - December 23, 2025

Industry Experience

Media & Entertainment, Consumer Goods, Retail, Manufacturing, Healthcare, Professional Services, Education, Software & Internet