Results-driven social media manager and marketing professional with experience in platform-native content creation, digital strategy, and data-driven decision making. Skilled in analytics, audience insights, and creative execution to improve engagement, strengthen brand positioning, and support growth. Strong background in photography, videography, and visual storytelling. Experienced in end-to-end campaign planning, content calendars, and multi-channel messaging alignment, while translating performance data into actionable improvements across social and email/CRM channels.

Karyn Mauricio

Results-driven social media manager and marketing professional with experience in platform-native content creation, digital strategy, and data-driven decision making. Skilled in analytics, audience insights, and creative execution to improve engagement, strengthen brand positioning, and support growth. Strong background in photography, videography, and visual storytelling. Experienced in end-to-end campaign planning, content calendars, and multi-channel messaging alignment, while translating performance data into actionable improvements across social and email/CRM channels.

Available to hire

Results-driven social media manager and marketing professional with experience in platform-native content creation, digital strategy, and data-driven decision making. Skilled in analytics, audience insights, and creative execution to improve engagement, strengthen brand positioning, and support growth.

Strong background in photography, videography, and visual storytelling. Experienced in end-to-end campaign planning, content calendars, and multi-channel messaging alignment, while translating performance data into actionable improvements across social and email/CRM channels.

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Work Experience

Owner | Photographer and Videographer at DorK Productions
January 1, 2014 - January 1, 2025
Developed and executed marketing strategies to increase brand awareness, customer acquisition, and business growth. Led end-to-end content creation including social media, video production, and branded digital assets. Planned and maintained content calendars to ensure consistent, timely campaign execution across Instagram, TikTok, Facebook, and YouTube. Created and optimized marketing campaigns using audience insights, trends, and performance data, monitoring results via Google Analytics (GA4) and platform insights. Managed email marketing and automated workflows using HubSpot and Mailchimp to improve open and conversion rates. Directed shoots, handled camera operation and lighting, and completed post-production editing; collaborated with clients to align creative output with brand identity and marketing goals.

Education

Master's in Media and Communication at Texas Tech University
January 10, 2020 - May 19, 2023
Master’s in Marketing & Data Analytics at Texas Tech University
January 1, 1900 - January 1, 1900
Master’s in Media & Communication at Texas Tech University
January 1, 1900 - January 1, 1900

Qualifications

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Industry Experience

Media & Entertainment, Retail