Founder and Creative Director at Brand & Bloom Co.

Founded and oversaw a creative marketing agency specializing in brand strategies, social media content, creative execution, and marketing initiatives from concept through launch. Managed multiple concurrent client projects while integrating campaigns and maintaining timelines, budgets, and consistent brand messaging. Launched 60+ e-commerce shop pages, product pages, and lead imagery monthly across Glamour, GQ, Teen Vogue, and Vogue to ensure brand-aligned digital experiences. Collaborated cross-functionally with editorial, design, and marketing teams to maintain brand voice and ensure timely asset delivery. Created 150+ graphics and lead art using Photoshop and Canva; built templates to streamline workflows. Delivered marketing operations support including analytics, scheduling, asset coordination, and reporting.

Video Content Creator ("Reelsographer") at Fem Force

Filmed and edited short-form video content (Reels and TikToks) weekly for female entrepreneurs to boost client visibility and strengthen brand identity. Developed content strategies leveraging trending topics and social media insights to increase audience engagement across platforms.

Social Media Manager & Community Engagement Specialist at Fem Force

Developed and executed data-driven social media strategies for multiple D2C brands, focused on increasing reach, engagement, and follower growth across Instagram and TikTok. Directed influencer gifting initiatives using outreach and fulfillment to generate brand-aligned partnerships and audience expansion. Supported multi-channel campaigns including email and influencers and monitored community responses. Leveraged Google Analytics, Klaviyo metrics, and Sprout Social to generate KPI reports, identify trends, and adjust campaign strategies in real time. Provided day-to-day administrative support, managed calendars, and coordinated production timelines using Google Workspace; coordinated deliverables and asset flow across editorial and strategy teams.