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10+ years of experience in product and marketing messaging, content strategy, and project management. Now, leading product marketing and content in a fintech, after serving as Head of Content at India's largest food media platform, EatTreat, delivering experiences to 30M+ people/month for 3+ years. A serial builder of tech products with a knack for the creative.…

Kasturi Roy

Content Designer, Content Producer, Product Marketer, +2

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10+ years of experience in product and marketing messaging, content strategy, and project management. Now, leading product marketing and content in a fintech, after serving as Head of Content at India's largest food media platform, EatTreat, delivering experiences to 30M+ people/month for 3+ years. A serial builder of tech products with a knack for the creative.…

Available to hire

10+ years of experience in product and marketing messaging, content strategy, and project management. Now, leading product marketing and content in a fintech, after serving as Head of Content at India’s largest food media platform, EatTreat, delivering experiences to 30M+ people/month for 3+ years. A serial builder of tech products with a knack for the creative.

Skills

Copywriting

Experience Level

Copywriting

Expert

Language

English

Fluent

Hindi

Advanced

Bengali

Advanced

Italian

Intermediate

Work Experience

Content Writer at LBB India

June 1, 2015 - August 1, 2016

Researched and wrote 500+ pieces across F&B, travel, lifestyle, and events; managed Culture and Events sections; coordinated PR community to curate content; built a network of 15 contributors and edited their work for publication.

Head of Content at EatTreat

September 1, 2016 - January 1, 2019

Set up and managed a 35+ member content team across editorial, social, and video; created pan-India user-generated content; grew YouTube presence to 598k subscribers; built end-to-end content strategy including UX tone of voice and brand language.

Content Designer at GELLIFY

February 1, 2022 - June 1, 2022

Revamped email marketing flows for the annual event; supported 17 design-thinking workshops to improve GTM offerings; contributed to product marketing and content strategy across multiple verticals; led cross-functional collaboration on UX-oriented content.

Senior Content Manager at Vice Versa

July 22, 2022 - August 20, 2024

Managed a 3-person content team; delivered clear, accessible, and engaging copy; increased product adoption by 74.6% in 2 months via keyword and competitor research; increased retention by 219% in 3 months via paid & organic campaigns; boosted engagement by 400% in 6 months; shaped website architecture, blog strategy, naming, and labels; conducted UX research and defined tone of voice and brand language.

Product Marketing Manager at Vice Versa

August 20, 2024 - Present

Launch GTM campaigns for revenue-based financing and predictive AI products; developed positioning for PULSE fintech platform; led product insight and enablement for Athena; translated complex credit models and risk frameworks; launched pilot programs with Qonto; created sales enablement materials; led embedded financing product insights and pilot initiatives.