Kasuni De Silva
Colombo, Sri Lanka
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23 July 2026
CNK Consulting
Re: Application for Head of Fashion Design (HCM)
Dear Hiring Manager,
I am writing to express my strong interest in the Head of Fashion Design role in Ho Chi Minh City. With 10+ years
of experience in fashion design and product development, including my current role as Assistant Manager and Head
of Design (Casual Wear) at Brandix Apparel Solutions, I bring exactly the combination of design leadership,
commercial execution, and team management this role calls for, and I am actively planning my relocation to
Vietnam to pursue this next step in my career.
In my current role, I direct a design division end to end: setting seasonal creative strategy, coordinating with
international buyers and cross-functional teams across R&D, Sourcing, and Merchandising, and owning garment
quality from concept through to launch. Over the course of my career at Brandix and EAM Maliban Textiles, I have
led and mentored design teams, built stronger design processes, and consistently delivered trend-driven,
commercially successful collections for US and European markets. I have also trained juniors in trend forecasting
and technical design work that maps directly onto the team building and SOP responsibilities outlined in your job
description.
A distinguishing part of my background is 3D and virtual product development. I am proficient in CLO3D and
Browzwear (Browzwear VStitcher 101/201/301 certified), and I have used these tools across multiple roles,
including a remote engagement with a US-based brand to cut physical sampling, shorten development timelines,
and support more sustainable workflows. I believe this technical depth would help strengthen sample approval rates
and speed to launch for your team.
My core design experience spans casual and performance wear in woven apparel for international brands including
Calvin Klein, GAP, Banana Republic, Ted Baker, Tommy Hilfiger, Amazon, and Lacoste. This has included
numerous opportunities to travel to the US, India, and Australia to represent my organization at brand design
meetings and present seasonal collections.
I hold an MBA from London Metropolitan University and a Post Graduate Diploma in Strategic Management,
which have sharpened the commercial and operational side of my design leadership. I am fluent in English,
comfortable working with demanding stakeholders under pressure, and genuinely excited about relocating to
Vietnam and contributing to your brand’s expansion across the US, Thailand, and Southeast Asia.
I would welcome the opportunity to discuss how my experience aligns with your needs. Thank you for your time
and consideration and I look forward to hearing from you.
Sincerely,
Kasuni De Silva
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