Head of CRM at Media Podcasts & Funds Investment Company

I own the full CRM, acquisition, retention, and monetisation strategy for a 200,000+ subscriber business newsletter, growing the audience by 23% month-on-month and 185% in just five months. I’ve led a complete CRM platform migration and driven audience growth across podcasts with millions of subscribers on major streaming platforms. Through email, I generated £200k in direct-to-consumer sales, including repeat sellouts of a new product launch. I run experimentation across paid, organic, and lifecycle channels, optimising for marginal gains that compound into big results. I work cross-functionally to design campaigns that support launches and drive tune-in across social platforms. On the web side, I create lifecycle and UX experiences focused on conversion and LLM optimisation, one landing page achieved an 89% conversion rate. I also shape collaboration strategies for CEOs, aligning with partners like Microsoft, Robinhood, Compare the Market, and DECIEM. Alongside that, I direct editorial strategy for a leading business newsletter, overseeing all promotional and sponsored content across channels. Most recently, I built and launched CRM infrastructure for paid memberships, driving £100k in subscription revenue in the first month.

Senior CRM Manager at insurance company

I owned CRM strategy, roadmaps, and Braze value streams, and led the implementation of Braze’s SDK and AI. I set forecasts and prioritised delivery to hit growth targets, while managing a team of four and building the business case for expansion. I lifted the company’s TrustPilot score by 0.8 in five months, which translated into a 187% rise in customer satisfaction and a sharp increase in five-star reviews.

EEA Loyalty, CRM and Email lead at Household shoe brand

I joined to lead CRM expansion across 14 European markets in 11 languages, building forecasts, roadmaps, and strategy. Each month I grew the database by 20 to 30 percent and consistently drove around 30 percent of eCommerce revenue through email. I managed loyalty programme upgrades in the UK, Germany, and Spain, and I oversaw onboarding EU data into ActionIQ, the company’s customer data platform.

CRM Lead at startup & e-commerce agency

I established the CRM function within the agency, launching 12 new-to-eCommerce brands across Europe and North America. I owned strategy, roadmaps, forecasts, and reporting for each client, and I developed processes to manage resources and budgets. I was promoted from Manager to Lead, building and managing a team, and I regularly contributed results to agency case studies and blogs.