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I'm KATELYN MASEK, a social and digital marketing professional with 8+ years of experience growing communities, leading multi-platform content strategy, and managing creator, influencer, and brand partnerships. I thrive at developing platform-native content, strengthening consumer engagement, and using data to guide decision-making. I collaborate across creative, brand, and marketing teams to deliver high-quality work in fast-paced environments, balancing creativity and analytics to build experiences, stories, and social ecosystems that resonate and perform.…I'm KATELYN MASEK, a social and digital marketing professional with 8+ years of experience growing communities, leading multi-platform content strategy, and managing creator, influencer, and brand partnerships. I thrive at developing platform-native content, strengthening consumer engagement, and using data to guide decision-making. I collaborate across creative, brand, and marketing teams to deliver high-quality work in fast-paced environments, balancing creativity and analytics to build experiences, stories, and social ecosystems that resonate and perform.

KATELYN MASEK

Content Creator, Social Media Manager, Digital Marketer, +2

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I'm KATELYN MASEK, a social and digital marketing professional with 8+ years of experience growing communities, leading multi-platform content strategy, and managing creator, influencer, and brand partnerships. I thrive at developing platform-native content, strengthening consumer engagement, and using data to guide decision-making. I collaborate across creative, brand, and marketing teams to deliver high-quality work in fast-paced environments, balancing creativity and analytics to build experiences, stories, and social ecosystems that resonate and perform.…I'm KATELYN MASEK, a social and digital marketing professional with 8+ years of experience growing communities, leading multi-platform content strategy, and managing creator, influencer, and brand partnerships. I thrive at developing platform-native content, strengthening consumer engagement, and using data to guide decision-making. I collaborate across creative, brand, and marketing teams to deliver high-quality work in fast-paced environments, balancing creativity and analytics to build experiences, stories, and social ecosystems that resonate and perform.

Available to hire

I’m KATELYN MASEK, a social and digital marketing professional with 8+ years of experience growing communities, leading multi-platform content strategy, and managing creator, influencer, and brand partnerships.

I thrive at developing platform-native content, strengthening consumer engagement, and using data to guide decision-making. I collaborate across creative, brand, and marketing teams to deliver high-quality work in fast-paced environments, balancing creativity and analytics to build experiences, stories, and social ecosystems that resonate and perform.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Social and Creator Manager at Glanbia Performance Nutri Yon

January 1, 2023 - November 20, 2025

Managed high-volume cross-platform community engagement with an on-brand, consumer-first voice; surfaced consumer insights to CX, product, and brand teams; repositioned brands into broader lifestyle categories driving platform-wide engagement lifts; supported the development and publishing of 294+ social assets quarterly; delivered multi-platform campaigns generating 16.8M impressions and 238K engagements in the first week; launched TikTok strategies for Isopure and BSN increasing post volume while maintaining a strong engagement rate; partnered with creative teams on social-first production; audited UGC agencies; strengthened creator pipelines and optimized creative libraries; owned KPI reporting and sentiment analysis; conducted trend research and competitive analysis to guide strategy.

Head of Events & Experiences at Inevitable Agency

November 1, 2025 - November 1, 2025

Led full-cycle planning and digital integration for brand and creator events; oversaw budgets, sponsorships, and post-event analytics; managed programming, guest lists, sponsor activations, and onsite execution; facilitated attendee engagement and social-first touchpoints; designed content-friendly environments to support organic social moments and brand storytelling.

Digital Marketing Strategist & Content Creator at Freelance / United States

May 1, 2024 - May 1, 2024

Built and executed organic social strategies; drove 10x engagement and doubled YTD follower growth; built and managed creator partnerships, producing photo, video, and graphic content across campaigns; designed consumer-centric content and web assets for brands across lifestyle, CPG, and wellness; negotiated influencer contracts and optimized collaboration workflows to deliver 4x revenue growth for clients.

Senior Social Media Manager at Upgrade

January 1, 2023 - January 1, 2023

Produced 50+ pieces of content weekly, supporting a cohesive social calendar and driving +262% engagement, +373% reach, and +28% MoM follower growth; led trend research and competitive landscape reviews; managed 9 client accounts with oversight of calendars, creative direction, analytics, and community interaction.

Social Media Manager at GHOST® Lifestyle

January 1, 2022 - January 1, 2022

Grew existing social channels by 52% YoY and launched two new accounts with 300%+ growth; collaborated on co-branded activations with Mondelez®, Warheads®, and Sonic®; maintained a 24-hour response rate to 250+ daily messages; used analytics to identify content trends and optimize strategy; produced 50+ weekly pieces of content balancing product education, brand storytelling, culture, and UGC.