Katelyn McKenna

Led the full visual rebrand of the organisation, including logo redesign, brand colours, type, and visual language. Designed social media content (Canva and Adobe programs) that increased audience engagement across Facebook, Meetups, Eventbrite and Instagram. Contributed design input in Figma during the website redesign and WordPress transition, collaborating with developers to ensure brand consistency and improved usability. Managed end-to-end design processes from concept to execution, including layout and print production. Organized and led a group artist exhibition, coordinating participants and managing workshops and the event. Edited photo and video content from events, producing short-form interviews to extend storytelling. Communicated regularly with interns, workshop leaders, and team members to delegate tasks, align on deliverables, and maintain smooth project workflows using tools like Miro and Trello. Mentored design-involved interns, offering guidance and feedback.

Led the full visual rebrand of the organisation, including logo redesign, brand colours, type and visual language. Designed social media content through Canva and Adobe programmes, contributing to increased online engagement. Provided design input in Figma during website redesign and worked with developers to ensure brand consistency and improved usability. Oversaw the full process from concept to execution, including layout and print production. Organized and led a group artist exhibition, coordinated participants, and managed workshops and the event itself. Edited photo and video content from events, producing short-form interviews to extend storytelling. Communicated with interns, workshop leaders, and team members to delegate tasks and maintain smooth project workflows using tools like Miro and Trello.

Collaborating with clients across publishing, health, editorial, education, and nonprofit sectors to create illustrations, branding assets, and campaign visuals. Proposing original concepts and visual solutions that have led to long-term client relationships and repeat commissions. Operating art stalls and participating in conventions, engaging with customers. Maintaining an active online presence by regularly updating a personal portfolio website via Squarespace to showcase new work and attract clients as well as Instagram.