Hi, I’m Kate O’Shea, a marketing and media professional with experience across affiliate marketing, content strategy, media planning, and research. I work on performance-driven campaigns across digital and traditional channels, with a strong focus on clear messaging, data-led decisions, and practical outcomes. My background includes managing affiliate and content partnerships, planning and optimising campaigns, and analysing performance to understand what’s working and where to improve. Alongside this, I’ve led content strategy and writing projects, producing and editing copy for websites, blogs, newsletters, and partner materials, and translating detailed or technical information into clear, accessible content. I’m comfortable working end to end, from research and planning through to writing, editing, and performance analysis. I enjoy collaborating with different teams, asking the right questions, and turning insights into well-structured content or actionable recommendations. I’m particularly interested in projects that sit at the intersection of writing, research, and performance marketing.

Kate O'Shea

Hi, I’m Kate O’Shea, a marketing and media professional with experience across affiliate marketing, content strategy, media planning, and research. I work on performance-driven campaigns across digital and traditional channels, with a strong focus on clear messaging, data-led decisions, and practical outcomes. My background includes managing affiliate and content partnerships, planning and optimising campaigns, and analysing performance to understand what’s working and where to improve. Alongside this, I’ve led content strategy and writing projects, producing and editing copy for websites, blogs, newsletters, and partner materials, and translating detailed or technical information into clear, accessible content. I’m comfortable working end to end, from research and planning through to writing, editing, and performance analysis. I enjoy collaborating with different teams, asking the right questions, and turning insights into well-structured content or actionable recommendations. I’m particularly interested in projects that sit at the intersection of writing, research, and performance marketing.

Available to hire

Hi, I’m Kate O’Shea, a marketing and media professional with experience across affiliate marketing, content strategy, media planning, and research. I work on performance-driven campaigns across digital and traditional channels, with a strong focus on clear messaging, data-led decisions, and practical outcomes.

My background includes managing affiliate and content partnerships, planning and optimising campaigns, and analysing performance to understand what’s working and where to improve. Alongside this, I’ve led content strategy and writing projects, producing and editing copy for websites, blogs, newsletters, and partner materials, and translating detailed or technical information into clear, accessible content.

I’m comfortable working end to end, from research and planning through to writing, editing, and performance analysis. I enjoy collaborating with different teams, asking the right questions, and turning insights into well-structured content or actionable recommendations. I’m particularly interested in projects that sit at the intersection of writing, research, and performance marketing.

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Language

English
Fluent
Spanish; Castilian
Beginner
French
Beginner

Work Experience

Media Planner and Manager at Core
January 1, 2022 - December 31, 2024
Media Strategy & Planning: Plan and execute media strategies across various brands and sectors, including entertainment, retail, government, and finance. Multi-Channel Campaign Management across TV, radio, print, on-demand, and digital platforms. Campaign Measurement & Optimization: Track performance and provide actionable insights. Market & Competitive Analysis: Produce detailed competitive reports. Industry Conferences & Partner Acquisition: Represent the company at industry conferences to maintain relationships and identify opportunities. KO’s Performance Monitoring & Optimization: Used Tableau and DataDog to track engagement metrics, optimize homepage layouts, and prioritize high-performing content.
Content Manager, Affiliate & Partner Management at Mad Collective
January 1, 2024 - December 31, 2025
Collaborate with direct affiliate networks, advertising networks, and media buyers to acquire and optimize traffic to company websites. Client Relations & Account Management: Build and maintain strong relationships with partners, ensuring smooth communication and campaign performance. Campaign Performance & Optimization: Use Tableau and DataDog to analyze traffic sources, assess campaign performance, and identify optimization opportunities. Traffic Strategy & Scaling: Evaluate historical data, conversion rates, and user behavior to scale successful campaigns and launch new initiatives. Market & Competitive Analysis: Monitor industry trends and competitor strategies. Industry Conferences & Partner Acquisition: Represent the company at industry conferences to maintain relationships and identify new partnership opportunities. Content Strategy & Management: Oversee website content, ensuring consistency, engagement, and alignment with performance goals. Content Research & Acquisition: Ident
Affiliate Marketing Manager at Mad Collective
January 1, 2025 - Present
Lead affiliate marketing initiatives across networks; manage budgets; optimize campaigns; drive traffic to company websites.

Education

Bachelor of History and English at University College Cork
January 1, 2016 - January 1, 2020
Certificate in Journalism and Photography at Waterford College of Further Education
January 1, 2015 - January 1, 2016
Certificate in Graphic Design Education at Dublin Design Institute
January 1, 2020 - January 1, 2021

Qualifications

Postgraduate in Critical Research
January 1, 2025 - January 7, 2026
Certificate in Graphic Design Education
January 1, 2020 - January 1, 2021
Certificate in Journalism and Photography
January 1, 2015 - January 1, 2016
Postgraduate in Critical Research
January 1, 2025 - January 7, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Retail