Hi, I’m Ketaki Malwade, a content writer with over four years of experience crafting engaging content across technology, healthcare, finance, and media. I specialize in storytelling that captures readers’ attention and drives conversions, with strong SEO instincts and the ability to adapt tone for diverse audiences. I’m committed to delivering high-quality content on tight deadlines, building productive client relationships, and collaborating with subject matter experts to elevate brand messaging. I’m based in Berlin and excited to help brands grow through clear, compelling storytelling and results-driven content strategies.…

Ketaki Malwade

Hi, I’m Ketaki Malwade, a content writer with over four years of experience crafting engaging content across technology, healthcare, finance, and media. I specialize in storytelling that captures readers’ attention and drives conversions, with strong SEO instincts and the ability to adapt tone for diverse audiences. I’m committed to delivering high-quality content on tight deadlines, building productive client relationships, and collaborating with subject matter experts to elevate brand messaging. I’m based in Berlin and excited to help brands grow through clear, compelling storytelling and results-driven content strategies.…

Available to hire

Hi, I’m Ketaki Malwade, a content writer with over four years of experience crafting engaging content across technology, healthcare, finance, and media. I specialize in storytelling that captures readers’ attention and drives conversions, with strong SEO instincts and the ability to adapt tone for diverse audiences.

I’m committed to delivering high-quality content on tight deadlines, building productive client relationships, and collaborating with subject matter experts to elevate brand messaging. I’m based in Berlin and excited to help brands grow through clear, compelling storytelling and results-driven content strategies.

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Skills

Experience Level

Language

English
Fluent
German
Advanced

Work Experience

Marketing Growth Business Partner at Flowmingo AI
December 20, 2023 - Present
Trusted product advisor and brand ambassador for Flowmingo, promoting solutions through consultative engagement and expert product guidance. Represented Flowmingo across professional networks and digital outreach campaigns, increasing brand awareness by 35%. Managed content creation and curation across various social media platforms, driving engagement and nurturing client relationships while handling content calendars. Built and managed strategic client relationships independently, cultivating high-value connections that drove a 40% increase in long-term product adoption and client retention.
Product Advisor & Brand Ambassador at Flowmingo
December 1, 2023 - Present
Trusted product advisor and brand ambassador for Flowmingo, promoting solutions to clients and communities through consultative engagement and expert product guidance. Represented Flowmingo across professional networks and digital outreach campaigns, increasing brand awareness by 35%. Managed content creation and curation across social media platforms, driving engagement, growing followers, and nurturing client relationships while handling content calendars. Built and managed strategic client relationships independently, cultivating high-value connections that drove a 40% increase in long-term product adoption and client retention.
Social Media Content Strategist at Green Product Award
June 1, 2023 - October 14, 2025
Established a cohesive brand voice across platforms, driving a 25% boost in brand recognition and a 15% rise in customer loyalty. Planned and executed email marketing campaigns, improving open rates by 10% and click-through rates by 5%. Developed a structured content calendar, streamlined production workflows, and increased content output by 15%. Conducted regular content audits and competitor analysis, leading to a 20% increase in audience reach and a 36% increase in readership. Produced 10-15 diverse content pieces monthly, including long-form articles, blog posts, and thought leadership reports with SEO-friendly headlines.
Social Media Content Strategist at Green Product Award
June 1, 2023 - October 14, 2025
Established and maintained a cohesive brand voice across all platforms, driving a 25% boost in brand recognition and a 15% rise in customer loyalty. Supported planning and execution of email marketing campaigns, leading to a 10% improvement in open rates and a 5% increase in click-through rates. Developed a structured content calendar, streamlined production workflows, and increased content output by 15%. Conducted regular content audits and competitor analysis, increasing audience reach by 20%. Optimized content based on market trends, driving a 36% increase in readership. Produced 10-15 diverse content pieces monthly including long-form articles, blog posts, and thought leadership reports with SEO-friendly headlines.
Content Writing & Communications at Green Product Award
March 1, 2023 - June 1, 2023
Collaborated with subject matter experts to craft high-quality content to raise sustainability awareness and expand reach through social media. Energized B2B social channels with dynamic content, increasing brand visibility by 40% and fostering stronger industry connections. Developed and implemented content strategies that increased website traffic by 50%. Explored AI chatbot capabilities to improve problem-solving guidance and maintained a high volume of quality copy under tight deadlines for blogs and social media, including videos, graphics, and targeted hashtags.
Content Writer & Communications at Green Product Award
March 1, 2023 - June 1, 2023
Collaborated with subject matter experts to craft high-quality content to raise awareness of sustainability and spread it through social media. Energized B2B social channels with dynamic content, increasing brand visibility by 40% and fostering industry connections. Developed and implemented content strategies that increased website traffic by 50%. Explored AI chatbot problem-solving and improved responses; contributed to process improvements. Delivered high-quality copy under tight deadlines, including blogs and social media content with videos, eye-catching graphics and relevant hashtags.
Senior Content Writer at Firstcry.com
December 1, 2021 - October 14, 2025
Optimized new and existing content based on market trends to drive readership growth. Created long-form articles, blog posts, bylines, and thought leadership reports with SEO-friendly headlines and compelling CTAs. Developed a structured content calendar, streamlined production workflows, and increased content output by 15%. Led market research and SEO strategies that boosted website traffic by 50% within six months, improved organic rankings, and enhanced product descriptions resulting in a 25% sales lift and a 15% reduction in returns.
Senior Content Writer at Firstcry.com
December 1, 2021 - October 14, 2025
Optimized new and existing content based on market trends, driving a 36% increase in readership. Produced diverse content for marketing initiatives (long-form articles, blog posts, bylines, thought leadership reports) with SEO-friendly headlines and compelling calls to action. Developed a structured content calendar and streamlined workflows, increasing output by 15%. Evaluated key metrics and KPIs to measure content performance. Conducted in-depth market and industry research to develop and implement an SEO strategy, resulting in a 50% increase in website traffic and improved organic rankings within six months. Wrote persuasive product descriptions for an e-commerce platform, leading to a 25% increase in sales and a 15% reduction in product return rate.
Content Editor at Firstcry.com
October 1, 2018 - December 1, 2021
Created infographics and memes using Canva, increasing blog views. Strengthened the structure and SEO of website content and blogs, boosting organic traffic by 40%. Wrote engaging APA-style articles meeting required word counts. Assisted with onboarding a new brand and mentoring a team of writers. Created and managed content calendars to ensure timely publication and alignment with marketing campaigns, increasing campaign effectiveness by 35%. Edited and proofread content to ensure clarity and error-free writing, upholding high quality standards.

Education

MBA in General Management at SRH University, Berlin
April 1, 2022 - September 1, 2023
Diploma in UI + CMS at Educators in Design and Internet Technology, India
March 1, 2015 - March 1, 2016
Diploma in Journalism and Content Writing at K.J. Somaiya Institute of Journalism, India
February 1, 2013 - June 1, 2014
Bachelor of Mass Media at University of Mumbai
April 1, 2009 - July 1, 2012
MBA in General Management at SRH University, Berlin
April 1, 2022 - September 1, 2023
Diploma in UI + CMS at Educators in Design and Internet Technology, India
March 1, 2015 - March 1, 2016
Diploma in Journalism and Content Writing at K.J. Somaiya Institute of Journalism, India
February 1, 2013 - June 1, 2014
Bachelor of Mass Media at University of Mumbai
April 1, 2009 - July 1, 2012
MBA in General Management at SRH University, Berlin
April 1, 2022 - September 1, 2023
Diploma in UI + CMS at Educators in Design and Internet Technology, India
March 1, 2015 - March 1, 2016
Diploma in Journalism and Content Writing at K.J Somaiya Institute of Journalism, India
February 1, 2013 - June 1, 2014
Bachelor of Mass Media at University of Mumbai
April 1, 2009 - July 1, 2012
MBA in General Management at SRH University, Berlin
April 1, 2022 - September 1, 2023
Diploma in UI + CMS at Educators in Design and Internet Technology, India
March 1, 2015 - March 1, 2016
Diploma in Journalism and Content Writing at K.J Somaiya Institute of Journalism, India
February 1, 2013 - June 1, 2014
Bachelor of Mass Media at University of Mumbai
April 1, 2009 - July 1, 2012

Qualifications

Digital Marketing Masterclass
January 11, 2030 - October 14, 2025
Search Engine Optimization
January 11, 2030 - October 14, 2025
Digital Marketing Masterclass
January 11, 2030 - October 14, 2025
Search Engine Optimization
January 11, 2030 - October 14, 2025
Content Marketing
January 11, 2030 - March 11, 2026
Canva Essentials
January 11, 2030 - March 11, 2026
SEO Foundation
January 11, 2030 - March 11, 2026
Getting started in UX
January 11, 2030 - March 11, 2026
Certified Technical Writer
January 11, 2030 - March 11, 2026
Content Marketing
January 11, 2030 - March 11, 2026
Canva Essentials
January 11, 2030 - March 11, 2026
SEO Foundation
January 11, 2030 - March 11, 2026
Getting started in UX
January 11, 2030 - March 11, 2026
Certified Technical Writer
January 11, 2030 - March 11, 2026

Industry Experience

Media & Entertainment, Software & Internet, Retail, Education, Professional Services, Healthcare, Financial Services

Skills

Experience Level