Available to hire
I am a dynamic Senior Marketing Manager with extensive experience in strategic brand management, digital engagement, and corporate communications. I thrive in fast-paced environments and excel in translating business objectives into compelling campaigns. Throughout my career, I’ve had the privilege to lead complex projects and collaborate with senior stakeholders to develop innovative marketing strategies that drive business growth.
I am passionate about creating meaningful connections through storytelling and data-driven strategies that boost brand presence and audience engagement. Outside of work, I’m a qualified chef who loves experimenting with global flavours, and I’m deeply committed to advocating for diversity, inclusion, and equality in all spaces.
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Global Social Media Manager at Serco Group PLC
September 1, 2023 - PresentDirected and executed Serco’s international social strategy, enhancing brand positioning, engagement, and audience growth across global markets. Increased engagement by 35% in 12 months, strengthening brand awareness and boosting website traffic by 10% through an effective content strategy for all social channels. Implemented a data-driven strategy that improved post-performance, built on real-time trend engagements and increased average impressions by 4% per month. Partnered with 10 international teams across 5 continents to develop a unified global content portfolio, ensuring strategic alignment and consistency. Worked closely with cross-functional teams to develop content for 300+ posts monthly, engaging a global audience of 2 million. Identified and mitigated 10 emerging reputational risks by providing strategic counsel to senior stakeholders on appropriate actions.
UK&E Marketing & Comms Manager at Serco Group PLC
September 1, 2023 - July 24, 2025Spearheaded the development and execution of Serco’s healthcare marketing and communications strategy, driving business growth across the UK and Europe. Played a key role in securing a £212m contract with the UK Health Security Agency by strategically positioning Serco’s large-scale contributions during COVID, demonstrating positive engagement across 12 hospitals nationwide. Managed a £500k marketing and communications budget, ensuring strategic allocation, effective utilisation, and measurable impact across key campaigns. Streamlined access to 1000+ marketing materials, enhancing brand recognition through a centralised database. Led brand development, Go-To-Market strategies, and thought leadership initiatives to strengthen market positioning, drive audience engagement, and elevate industry influence. Generated 50+ multi-channel campaigns, bolstering brand presence across digital, traditional, and experiential platforms.
UK&E Marketing Executive at Serco Group PLC
February 1, 2021 - July 24, 2025Supported marketing and communications initiatives for Serco’s UK&E healthcare division, assisting in campaign execution and brand development. Achieved 20 successful multi-channel campaigns, enhancing brand presence and audience impact across various platforms. Expanded the division’s digital footprint by 30% through website optimisation, targeted keywords, and brand consistency, increasing audience engagement and brand recognition. Boosted brand awareness by 15% through a national COVID campaign in collaboration with Roald Dahl’s Children’s Charity. Boosted employee engagement, information retention, and operational efficiency by 25% through managing COVID-related communications, including key announcements and protocols for 9,000+ frontline healthcare staff.
Marketing Campaign Executive at The National Trust HQ
November 1, 2019 - July 24, 2025Managed multi-channel marketing campaigns for their Commercial and Food & Beverage department, driving brand engagement and market growth. Led the rebranding from beginning to end of all takeaway food packaging, partnering with FMCG eco-friendly suppliers and designers to strengthen brand identity, improve customer recall, and align with the National Trust’s climate strategy to cut emissions by 50% by 2030. Orchestrated the production of 200+ campaign assets, collaborating with operational teams to strategically enhance brand visibility across nationwide digital and on-site campaigns. Co-founded and established a 60+ member LGBTQ+ network at the National Trust, promoting inclusivity and enhancing organisational representation.
Global Social Media Manager at Serco Group PLC
September 1, 2023 - PresentDirected and executed Serco’s international social strategy, enhancing brand positioning, engagement, and audience growth across global markets. Increased engagement by 35% in 12 months, strengthening brand awareness and boosting website traffic by 10% through an effective content strategy for all social channels. Implemented a data-driven strategy that improved post-performance, built on real-time trend engagements and increased average impressions by 4% per month. Partnered with 10 international teams across 5 continents to develop a unified global content portfolio, ensuring strategic alignment and consistency. Worked closely with cross-functional teams to develop content for 300+ posts monthly, engaging a global audience of 2 million. Identified and mitigated 10 emerging reputational risks by providing strategic counsel to senior stakeholders on appropriate actions.
UK&E Marketing & Comms Manager at Serco Group PLC
September 1, 2023 - July 24, 2025Spearheaded the development and execution of Serco’s healthcare marketing and communications strategy, driving business growth across the UK and Europe. Played a key role in securing a £212m contract with the UK Health Security Agency by strategically positioning Serco’s large-scale contributions during COVID, demonstrating positive engagement across 12 hospitals nationwide. Managed a £500k marketing and communications budget, ensuring strategic allocation, effective utilisation, and measurable impact across key campaigns. Streamlined access to 1000+ marketing materials, enhancing brand recognition through a centralised database. Led brand development, Go-To-Market strategies, and thought leadership initiatives to strengthen market positioning, drive audience engagement, and elevate industry influence. Generated 50+ multi-channel campaigns, bolstering brand presence across digital, traditional, and experiential platforms.
UK&E Marketing Executive at Serco Group PLC
February 1, 2021 - July 24, 2025Supported marketing and communications initiatives for Serco’s UK&E healthcare division, assisting in campaign execution and brand development. Achieved 20 successful multi-channel campaigns, enhancing brand presence and audience impact across various platforms. Expanded the division’s digital footprint by 30% through website optimisation, targeted keywords, and brand consistency, increasing audience engagement and brand recognition. Boosted brand awareness by 15% through a national COVID campaign in collaboration with Roald Dahl’s Children’s Charity. Boosted employee engagement, information retention, and operational efficiency by 25% through managing COVID-related communications, including key announcements and protocols for 9,000+ frontline healthcare staff.
Marketing Campaign Executive at The National Trust HQ
November 1, 2019 - July 24, 2025Managed multi-channel marketing campaigns for their Commercial and Food & Beverage department, driving brand engagement and market growth. Led the rebranding from beginning to end of all takeaway food packaging, partnering with FMCG eco-friendly suppliers and designers to strengthen brand identity, improve customer recall, and align with the National Trust’s climate strategy to cut emissions by 50% by 2030. Orchestrated the production of 200+ campaign assets, collaborating with operational teams to strategically enhance brand visibility across nationwide digital and on-site campaigns. Co-founded and established a 60+ member LGBTQ+ network at the National Trust, promoting inclusivity and enhancing organisational representation.
Global Social Media Manager at Serco Group PLC
September 1, 2023 - PresentDirected and executed Serco’s international social strategy, enhancing brand positioning, engagement, and audience growth across global markets. Increased engagement by 35% in 12 months, strengthening brand awareness and boosting website traffic by 10% through an effective content strategy for all social channels. Implemented a data-driven strategy that improved post-performance, built on real-time trend engagements and increased average impressions by 4% per month. Partnered with 10 international teams across 5 continents to develop a unified global content portfolio, ensuring strategic alignment and consistency. Worked closely with cross-functional teams to develop content for 300+ posts monthly, engaging a global audience of 2 million. Identified and mitigated 10 emerging reputational risks by providing strategic counsel to senior stakeholders on appropriate actions.
UK&E Marketing & Comms Manager at Serco Group PLC
September 1, 2023 - July 24, 2025Spearheaded the development and execution of Serco’s healthcare marketing and communications strategy, driving business growth across the UK and Europe. Played a key role in securing a £212m contract with the UK Health Security Agency by strategically positioning Serco’s large-scale contributions during COVID, demonstrating positive engagement across 12 hospitals nationwide. Managed a £500k marketing and communications budget, ensuring strategic allocation, effective utilisation, and measurable impact across key campaigns. Streamlined access to 1000+ marketing materials, enhancing brand recognition through a centralised database. Led brand development, Go-To-Market strategies, and thought leadership initiatives to strengthen market positioning, drive audience engagement, and elevate industry influence. Generated 50+ multi-channel campaigns, bolstering brand presence across digital, traditional, and experiential platforms.
UK&E Marketing Executive at Serco Group PLC
February 1, 2021 - July 24, 2025Supported marketing and communications initiatives for Serco’s UK&E healthcare division, assisting in campaign execution and brand development. Achieved 20 successful multi-channel campaigns, enhancing brand presence and audience impact across various platforms. Expanded the division’s digital footprint by 30% through website optimisation, targeted keywords, and brand consistency, increasing audience engagement and brand recognition. Boosted brand awareness by 15% through a national COVID campaign in collaboration with Roald Dahl’s Children’s Charity. Boosted employee engagement, information retention, and operational efficiency by 25% through managing COVID-related communications, including key announcements and protocols for 9,000+ frontline healthcare staff.
Marketing Campaign Executive at The National Trust HQ
November 1, 2019 - July 24, 2025Managed multi-channel marketing campaigns for their Commercial and Food & Beverage department, driving brand engagement and market growth. Led the rebranding from beginning to end of all takeaway food packaging, partnering with FMCG eco-friendly suppliers and designers to strengthen brand identity, improve customer recall, and align with the National Trust’s climate strategy to cut emissions by 50% by 2030. Orchestrated the production of 200+ campaign assets, collaborating with operational teams to strategically enhance brand visibility across nationwide digital and on-site campaigns. Co-founded and established a 60+ member LGBTQ+ network at the National Trust, promoting inclusivity and enhancing organisational representation.
Education
Bachelor's Degree at University of Sussex Brighton
September 1, 2015 - June 30, 2018A Levels at Park House School, Sixth Form Newbury, Berkshire
September 1, 2013 - June 30, 2015GCSEs at Park House School Newbury, Berkshire
September 1, 2008 - June 30, 2013Bachelor's Degree at University of Sussex Brighton
September 1, 2015 - June 30, 2018A Levels at Park House School, Sixth Form Newbury, Berkshire
September 1, 2013 - June 30, 2015GCSEs at Park House School Newbury, Berkshire
September 1, 2008 - June 30, 2013Bachelor's Degree at University of Sussex Brighton
September 1, 2015 - June 30, 2018A Levels at Park House School, Sixth Form Newbury, Berkshire
September 1, 2013 - June 30, 2015GCSEs at Park House School Newbury, Berkshire
September 1, 2008 - June 30, 2013Qualifications
Level 2 Diploma, Culinary Arts
January 11, 2030 - July 24, 2025Level 2 Diploma, Culinary
January 11, 2030 - July 24, 2025Level 2 Diploma
January 11, 2030 - July 24, 2025Industry Experience
Healthcare, Government, Non-Profit Organization, Consumer Goods, Media & Entertainment, Professional Services
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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