I’m a creative director and brand strategist with a strong background in luxury marketing, storytelling, and design. I help businesses clarify their message, elevate their visual identity, and create marketing that feels polished, engaging, and purpose-driven. I specialize in: Brand positioning + messaging Creative direction for digital and print Social media and content strategy Email marketing + campaign development Copywriting and visual design I’ve led marketing and creative teams for brands including Daniel Gale Sotheby’s International Realty, orthodontic practices, private schools, and nonprofits. My work blends strategy with aesthetics, helping clients stand out in competitive markets with elevated, cohesive, and effective creative. If you’re looking for someone who can bring clarity, creativity, and structure to your brand — I’d love to help.…

Katherine Cirelli

PRO

I’m a creative director and brand strategist with a strong background in luxury marketing, storytelling, and design. I help businesses clarify their message, elevate their visual identity, and create marketing that feels polished, engaging, and purpose-driven. I specialize in: Brand positioning + messaging Creative direction for digital and print Social media and content strategy Email marketing + campaign development Copywriting and visual design I’ve led marketing and creative teams for brands including Daniel Gale Sotheby’s International Realty, orthodontic practices, private schools, and nonprofits. My work blends strategy with aesthetics, helping clients stand out in competitive markets with elevated, cohesive, and effective creative. If you’re looking for someone who can bring clarity, creativity, and structure to your brand — I’d love to help.…

Available to hire

I’m a creative director and brand strategist with a strong background in luxury marketing, storytelling, and design. I help businesses clarify their message, elevate their visual identity, and create marketing that feels polished, engaging, and purpose-driven.

I specialize in:

Brand positioning + messaging
Creative direction for digital and print
Social media and content strategy
Email marketing + campaign development
Copywriting and visual design

I’ve led marketing and creative teams for brands including Daniel Gale Sotheby’s International Realty, orthodontic practices, private schools, and nonprofits. My work blends strategy with aesthetics, helping clients stand out in competitive markets with elevated, cohesive, and effective creative.

If you’re looking for someone who can bring clarity, creativity, and structure to your brand — I’d love to help.

See more

Language

Work Experience

Creative Director at Daniel Gale Sotheby's International Realty
March 1, 2012 - July 1, 2021
Led creative direction for a top luxury real estate brand, developing high-impact campaigns, digital content, and print collateral. Worked closely with agents and leadership to elevate brand storytelling, enhance listing exposure, and ensure consistent, sophisticated visual identity across all marketing channels.
CMO at Daniel Gale Sotheby's International Realty
July 1, 2021 - March 1, 2025
Oversaw all marketing strategy and execution for a leading luxury real estate brokerage. Directed branding, creative, digital, and communications teams; developed growth-driven campaigns; strengthened market positioning; and supported high-performing agents with data-backed marketing programs.
Founder and Creative Director at Crane Road Creative
March 1, 2025 - Present
I lead brand strategy, creative direction, and marketing for clients across luxury real estate, healthcare, education, nonprofits, and small businesses. I develop clear brand messaging, design cohesive visual identities, and create polished digital and print campaigns that elevate how clients show up in the world. My work spans branding, copywriting, social media content, email marketing, and creative concept development, combining strategy, storytelling, and design to help brands grow with clarity and confidence.

Education

Bachelor of Arts at University of Vermont
September 1, 1997 - June 1, 2001

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Healthcare, Media & Entertainment, Non-Profit Organization, Professional Services, Real Estate & Construction, Travel & Hospitality
    uniE621 New Development Print Campaign
    Developed and designed a lifestyle-driven advertising campaign for The Beacon at Garvies Point, a new waterfront residential development in Glen Cove, NY. The campaign centered around the concept “From the city to the shore,” highlighting the seamless transition from urban life to a more relaxed, nature-oriented lifestyle. Through curated imagery and refined typography, each piece was designed to evoke a sense of escape, connection, and everyday luxury. Led creative execution across a series of print and digital assets, ensuring a cohesive visual narrative that positioned the development as both aspirational and attainable.…
    uniE621 Event Collateral
    Conceptualized and designed a series of “Save the Date” concepts for the Cold Spring Harbor Educational Foundation’s annual fundraising event, Encore for Education. Explored multiple creative directions inspired by theatrical and performance elements, using lighting, stage motifs, and audience energy to visually capture the spirit of the event. Balanced playful, engaging design with clear hierarchy and readability to create an invitation that feels both dynamic and informative, helping to build excitement and anticipation among attendees.…
    uniE621 Logo Design
    Designed a diverse collection of logos across industries including healthcare, coaching, marine, forestry, and personal brands—each developed to reflect the unique story, values, and positioning of the client. Approached each identity with a balance of strategy and aesthetics, exploring symbolism, typography, and form to create marks that are both distinctive and enduring. From refined, minimal wordmarks to more illustrative and conceptual icons, each logo was crafted to feel intentional, memorable, and aligned with the broader brand vision.…
    uniE621 Brand Board
    Developed a foundational brand identity and visual system for Caramore Coaching, a modern coaching practice focused on clarity, direction, and personal growth. Led the creation of a comprehensive brand board, including logo direction, color palette, typography system, and usage guidelines designed to evoke a sense of calm, trust, and quiet confidence. Balanced refined, editorial aesthetics with approachability—pairing an elegant serif with a clean sans-serif and a muted, nature-inspired palette—to create a brand that feels both sophisticated and deeply human.…
    uniE621 Print Ad Campaign
    Led the redesign and rebranding of print advertising for East Woods School, a Pre-Nursery through 8th grade independent school. Developed a refreshed visual and messaging approach to better reflect the school’s values—character, community, confidence, and academic excellence—while creating a more cohesive and recognizable brand presence across publications. Oversaw creative direction, layout design, and messaging refinement, resulting in a series of modern, engaging ads designed to attract prospective families and strengthen enrollment across key grade levels.…
    uniE621 100 Ways to Make a House A Home - Book
    Conceptualized and designed a commemorative closing gift book for Daniel Gale Sotheby’s International Realty’s 100-year anniversary. Titled “100 Ways to Make a House a Home,” the book celebrates the emotional side of homeownership through a curated collection of lifestyle-driven ideas, pairing thoughtful copy with refined, editorial imagery. Led creative direction, content development, and design execution to create a piece that feels both timeless and personal—reinforcing the brand’s legacy while offering clients a meaningful and memorable takeaway.…
    uniE621 Lead Magnet Campaign
    Developed and executed a comprehensive lead generation campaign for Electro Freeze Tri-State centered around a high-value “Lead Magnet” designed to attract and convert prospective customers. Led the strategy, messaging, and creative direction for a multi-touch campaign that included branded social media assets, landing page alignment, and a targeted email drip campaign. Focused on simplifying complex product offerings into clear, compelling content that drove engagement, nurtured leads, and supported sales conversations.…
    paper Cold Spring Harbor Education Foundation — Impact Report
    For the Cold Spring Harbor Education Foundation, the annual Impact Report needed to do more than recap numbers — it needed to tell the story of generosity at work and clearly connect donor support to meaningful outcomes in local classrooms. I partnered closely with Foundation leadership to transform complex financials, grant data, and program highlights into a clear, compelling narrative that balanced transparency with emotion. The final report was designed to be both board-level professional and community-accessible, ensuring it resonated with long-time supporters as well as new donors. Scope of Work: Narrative development and content structure Messaging hierarchy and editorial flow Visual design and layout (print + digital-ready) Data visualization for grants, programs, and outcomes Brand alignment and tone refinement…