I’m a creative director and brand strategist with a strong background in luxury marketing, storytelling, and design. I help businesses clarify their message, elevate their visual identity, and create marketing that feels polished, engaging, and purpose-driven. I specialize in: Brand positioning + messaging Creative direction for digital and print Social media and content strategy Email marketing + campaign development Copywriting and visual design I’ve led marketing and creative teams for brands including Daniel Gale Sotheby’s International Realty, orthodontic practices, private schools, and nonprofits. My work blends strategy with aesthetics, helping clients stand out in competitive markets with elevated, cohesive, and effective creative. If you’re looking for someone who can bring clarity, creativity, and structure to your brand — I’d love to help.

Katherine Cirelli

PRO

I’m a creative director and brand strategist with a strong background in luxury marketing, storytelling, and design. I help businesses clarify their message, elevate their visual identity, and create marketing that feels polished, engaging, and purpose-driven. I specialize in: Brand positioning + messaging Creative direction for digital and print Social media and content strategy Email marketing + campaign development Copywriting and visual design I’ve led marketing and creative teams for brands including Daniel Gale Sotheby’s International Realty, orthodontic practices, private schools, and nonprofits. My work blends strategy with aesthetics, helping clients stand out in competitive markets with elevated, cohesive, and effective creative. If you’re looking for someone who can bring clarity, creativity, and structure to your brand — I’d love to help.

Available to hire

I’m a creative director and brand strategist with a strong background in luxury marketing, storytelling, and design. I help businesses clarify their message, elevate their visual identity, and create marketing that feels polished, engaging, and purpose-driven.

I specialize in:

Brand positioning + messaging
Creative direction for digital and print
Social media and content strategy
Email marketing + campaign development
Copywriting and visual design

I’ve led marketing and creative teams for brands including Daniel Gale Sotheby’s International Realty, orthodontic practices, private schools, and nonprofits. My work blends strategy with aesthetics, helping clients stand out in competitive markets with elevated, cohesive, and effective creative.

If you’re looking for someone who can bring clarity, creativity, and structure to your brand — I’d love to help.

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Work Experience

Creative Director at Daniel Gale Sotheby's International Realty
March 1, 2012 - July 1, 2021
Led creative direction for a top luxury real estate brand, developing high-impact campaigns, digital content, and print collateral. Worked closely with agents and leadership to elevate brand storytelling, enhance listing exposure, and ensure consistent, sophisticated visual identity across all marketing channels.
CMO at Daniel Gale Sotheby's International Realty
July 1, 2021 - March 1, 2025
Oversaw all marketing strategy and execution for a leading luxury real estate brokerage. Directed branding, creative, digital, and communications teams; developed growth-driven campaigns; strengthened market positioning; and supported high-performing agents with data-backed marketing programs.
Founder and Creative Director at Crane Road Creative
March 1, 2025 - Present
I lead brand strategy, creative direction, and marketing for clients across luxury real estate, healthcare, education, nonprofits, and small businesses. I develop clear brand messaging, design cohesive visual identities, and create polished digital and print campaigns that elevate how clients show up in the world. My work spans branding, copywriting, social media content, email marketing, and creative concept development, combining strategy, storytelling, and design to help brands grow with clarity and confidence.

Education

Bachelor of Arts at University of Vermont
September 1, 1997 - June 1, 2001

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Healthcare, Media & Entertainment, Non-Profit Organization, Professional Services, Real Estate & Construction, Travel & Hospitality
    paper Cold Spring Harbor Education Foundation — Impact Report
    For the Cold Spring Harbor Education Foundation, the annual Impact Report needed to do more than recap numbers — it needed to tell the story of generosity at work and clearly connect donor support to meaningful outcomes in local classrooms. I partnered closely with Foundation leadership to transform complex financials, grant data, and program highlights into a clear, compelling narrative that balanced transparency with emotion. The final report was designed to be both board-level professional and community-accessible, ensuring it resonated with long-time supporters as well as new donors. Scope of Work: Narrative development and content structure Messaging hierarchy and editorial flow Visual design and layout (print + digital-ready) Data visualization for grants, programs, and outcomes Brand alignment and tone refinement