New Development Print Campaign
Katherine Cirelli
Published
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Developed and designed a lifestyle-driven advertising campaign for The Beacon at Garvies Point, a new waterfront residential development in Glen Cove, NY.
The campaign centered around the concept “From the city to the shore,” highlighting the seamless transition from urban life to a more relaxed, nature-oriented lifestyle. Through curated imagery and refined typography, each piece was designed to evoke a sense of escape, connection, and everyday luxury.
Led creative execution across a series of print and digital assets, ensuring a cohesive visual narrative that positioned the development as both aspirational and attainable.