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I hold a Bachelor of Science in Business Administration (Major: Marketing, Minor: Design Thinking) from The Ohio State University (May 2025). My experience spans marketing operations and strategy, including managing Drupal CMS content, executing and optimizing Mailchimp campaigns, analyzing email and e‑commerce metrics, and conducting SEO and Amazon marketplace audits. I have served as a Student Marketing Coordinator and Administrative Assistant at the Translational Data Analytics Institute, an Omnichannel Marketing Strategy Intern at The Scotts Miracle-Gro Company, and I currently work as an Educator at Lululemon Athletica. I also operate Iris & Vine Photography, support store operations at Ulta Beauty, and volunteer as a Marketing Volunteer at Crossroads Church in Cincinnati.…I hold a Bachelor of Science in Business Administration (Major: Marketing, Minor: Design Thinking) from The Ohio State University (May 2025). My experience spans marketing operations and strategy, including managing Drupal CMS content, executing and optimizing Mailchimp campaigns, analyzing email and e‑commerce metrics, and conducting SEO and Amazon marketplace audits. I have served as a Student Marketing Coordinator and Administrative Assistant at the Translational Data Analytics Institute, an Omnichannel Marketing Strategy Intern at The Scotts Miracle-Gro Company, and I currently work as an Educator at Lululemon Athletica. I also operate Iris & Vine Photography, support store operations at Ulta Beauty, and volunteer as a Marketing Volunteer at Crossroads Church in Cincinnati.

Katherine McLaughlin

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I hold a Bachelor of Science in Business Administration (Major: Marketing, Minor: Design Thinking) from The Ohio State University (May 2025). My experience spans marketing operations and strategy, including managing Drupal CMS content, executing and optimizing Mailchimp campaigns, analyzing email and e‑commerce metrics, and conducting SEO and Amazon marketplace audits. I have served as a Student Marketing Coordinator and Administrative Assistant at the Translational Data Analytics Institute, an Omnichannel Marketing Strategy Intern at The Scotts Miracle-Gro Company, and I currently work as an Educator at Lululemon Athletica. I also operate Iris & Vine Photography, support store operations at Ulta Beauty, and volunteer as a Marketing Volunteer at Crossroads Church in Cincinnati.…I hold a Bachelor of Science in Business Administration (Major: Marketing, Minor: Design Thinking) from The Ohio State University (May 2025). My experience spans marketing operations and strategy, including managing Drupal CMS content, executing and optimizing Mailchimp campaigns, analyzing email and e‑commerce metrics, and conducting SEO and Amazon marketplace audits. I have served as a Student Marketing Coordinator and Administrative Assistant at the Translational Data Analytics Institute, an Omnichannel Marketing Strategy Intern at The Scotts Miracle-Gro Company, and I currently work as an Educator at Lululemon Athletica. I also operate Iris & Vine Photography, support store operations at Ulta Beauty, and volunteer as a Marketing Volunteer at Crossroads Church in Cincinnati.

Available to hire

I hold a Bachelor of Science in Business Administration (Major: Marketing, Minor: Design Thinking) from The Ohio State University (May 2025). My experience spans marketing operations and strategy, including managing Drupal CMS content, executing and optimizing Mailchimp campaigns, analyzing email and e‑commerce metrics, and conducting SEO and Amazon marketplace audits. I have served as a Student Marketing Coordinator and Administrative Assistant at the Translational Data Analytics Institute, an Omnichannel Marketing Strategy Intern at The Scotts Miracle-Gro Company, and I currently work as an Educator at Lululemon Athletica. I also operate Iris & Vine Photography, support store operations at Ulta Beauty, and volunteer as a Marketing Volunteer at Crossroads Church in Cincinnati.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Student Marketing Coordinator and Administrative Assistant at Translational Data Analytics Institute

September 1, 2024 - July 1, 2025

Managed and optimized branded digital content through Drupal CMS, ensuring alignment with campaign messaging and creative standards. Executed and optimized end-to-end Mailchimp campaigns; improved segmentation accuracy and audience engagement using email metrics (CTR, open rate). Collaborated with research and analytics teams to ensure consistency across digital touchpoints and inform messaging and content recommendations.

Omnichannel Marketing Strategy Intern at The Scotts Miracle-Gro Company

May 1, 2024 - August 1, 2024

Conducted SEO audits on 300+ Amazon product listings using Profitero and Amazon Vendor Central to improve visibility and conversion. Analyzed ecommerce metrics (ROAS, ROI) and Google search trends to prioritize content and product page optimizations. Delivered keyword insights to cross-functional teams to support sales growth and content optimization.

Educator at Lululemon Athletica

October 1, 2025 - Present

Deliver brand storytelling and product education to drive customer engagement and reinforce brand positioning. Support team operations and visual merchandising to maintain a cohesive brand experience across channels. Communicate customer feedback and insights to inform merchandising and marketing priorities.

Owner & Lead Photographer at Iris & Vine Photography

July 1, 2025 - Present

Manage brand marketing, client communications, and social media strategy to showcase visual storytelling. Produce portfolio-quality visual assets and craft narratives that reflect client branding and positioning.

Task Associate at Ulta Beauty

August 1, 2025 - Present

Support daily store operations with inventory replenishment and organized displays to maintain consistent brand presentation. Ensure positive customer experiences through product knowledge and service, and relay feedback for store improvements.

Administrative Coordinator at TJ Maxx

August 1, 2025 - October 1, 2025

Oversaw daily cash office operations and maintained accurate financial documentation. Supported management with administrative auditing and operational reporting.

Billing & Payment Coordinator at Total Quality Logistics

June 1, 2021 - August 1, 2022

Processed invoices and resolved billing discrepancies with logistics partners, ensuring accuracy and timeliness. Coordinated account reconciliations and supported billing workflow improvements.

Student Consultant at Columbus Fury

January 1, 2025 - April 1, 2025

Developed a data-driven marketing strategy and promotional plan grounded in primary research insights with a student consulting team; presented final recommendations to client leadership with actionable tactics targeting key audience segments.

Marketing Volunteer at Crossroads Church

September 1, 2025 - Present

Assisted Marketing Insights team with market research findings, created interviewing outlines and supported client expectations with data-driven recommendations.