Marketing Manager & Brand Strategist at Back Line Real Estate

Direct all marketing, branding, and communications for Back Line Real Estate and its portfolio of commercial real estate brands. Develop and execute multi-channel strategies to grow awareness, investor engagement, and community impact. Produce and manage the Heavy Lifts podcast from production through post-production and distribution. Lead complete brand overhaul for five distinct brands, creating visual systems, messaging frameworks, and brand guidelines. Manage content strategy and posting for five social accounts; act as a one-person marketing department across strategy, creative, production, and analytics.

Head of Social Media at Royle Media

Directed social strategy, achieving 65%+ engagement increase and record-breaking audience interaction for flagship clients, including the Oregon State Fair.

Social Media Manager at Rossman Media

Managed tailored social media strategies for 10+ clients at a time, driving consistent audience growth and engagement across platforms. Produced on-brand graphics, short-form video, and copy aligned with each client's tone and campaign goals. Used analytics and A/B testing to optimize performance, retention, and conversions. Streamlined workflows using Asana to deliver high-quality creative on deadline.