I routinely audit social media performance and manage daily postings, including copywriting. What sets me apart is my proven ability to handle the entire content lifecycle from audit to execution to align brand voice with organizational goals. My experience in visual communications allows me to produce high-impact social assets, manage website updates, and execute ongoing A/B testing.

Katherine Hofmann

I routinely audit social media performance and manage daily postings, including copywriting. What sets me apart is my proven ability to handle the entire content lifecycle from audit to execution to align brand voice with organizational goals. My experience in visual communications allows me to produce high-impact social assets, manage website updates, and execute ongoing A/B testing.

Available to hire

I routinely audit social media performance and manage daily postings, including copywriting.

What sets me apart is my proven ability to handle the entire content lifecycle from audit to execution to align brand voice with organizational goals. My experience in visual communications allows me to produce high-impact social assets, manage website updates, and execute ongoing A/B testing.

See more

Language

English
Fluent

Work Experience

Freelance Marketing Consultant, Graphic Designer & Social Media Manager at Various projects
January 1, 2025 - Present
Freelance work for various projects focusing on marketing, graphic design, content creation and social media management across multiple clients.
Freelance Marketing Consultant, Graphic Designer & Social Media Manager at Self-Employed / Various Clients
January 1, 2025 - Present
Lead freelance marketing projects for a diverse range of clients, developing marketing strategies, executing lead generation campaigns, and creating engaging digital content. Responsibilities include social media management, branding, calendar planning, newsletter creation, and website design/maintenance. Produce weekly video content and posts for multi-platform campaigns, leveraging SEO and analytics to optimize reach and engagement. Archive and digitize photos and archival data to support client storytelling.
International Marketing Manager, Website Strategist at Agency Marketing Education
April 1, 2024 - January 1, 2025
Led international marketing initiatives, website strategy and client engagements; coordinated lead generation and campaign development.
International Marketing Manager at Agencies/Marketing Education
April 1, 2024 - January 1, 2025
Work with business clients to determine their Marketing needs, budget and vision. Creating Lead Generation Projects, automation emails, creating newsletters, website strategy meetings with clients and influencer matching and marketing strategies, while managing teams in their niche.
Social Media Marketing Manager at Royal LePage Community Realty
March 1, 2021 - November 1, 2023
Establishing a marketing plan for the real estate office, creating informative and engaging posts & videos. Managing daily posts on Facebook and Instagram; content creation, copywriting and editing of realtor listings; engaging with local media outlets. Creating ads & media spots for marketing & education.
Social Media Marketing Manager at Royal LePage Communities Realty – Brooks, AB
March 1, 2021 - November 1, 2023
Established a comprehensive marketing plan for the Brooks real estate office. Created informative and engaging posts and videos; posted daily on Facebook and Instagram; produced ads and media spots for marketing and education; liaised with local media outlets; managed content calendar and analyzed performance to optimize reach.
IT Administrative Assistant & Website Maintenance at County of Newell
August 1, 2017 - May 1, 2019
Website maintenance & content creation, safety presentations, social media postings, website updates; public communications. Public engagement polling and information gathering; video & audio editing and captioning for Council meetings; GIS data assistance; vendor management & promotional swag.
IT Administrative Assistant & Website Maintenance at County of Newell – Brooks, AB
August 1, 2017 - May 1, 2019
Maintained the county website and content; prepared safety presentations; posted on social media; supported public communications; performed video and audio editing and time captioning for council meetings; assisted GIS data mapping; managed vendor relationships and promotional swag.
Site Administrator & Photographer at Cubic Global Defence – Canadian Forces Base Suffield, AB (partner with UK Ministry of Defence)
March 1, 2011 - November 1, 2016
Site administration, photography, after-action reviews, aerial photography, embedded photojournalism, training exercise media.
Site Administrator & Photographer at Cubic Global Defence – Canadian Forces Base Suffield, AB (in partnership with UK Ministry of Defence)
March 1, 2011 - November 1, 2016
Senior site administrator; worked with British Army senior staff to create after-action reviews of training exercises including video, photos and PowerPoint presentations. Produced aerial photography of military training exercises and communications tower photography; embedded photojournalism; video & audio editing.
Site Administrator & Photographer at Cubic Global Defence – Canadian Forces Base Suffield, AB
March 1, 2011 - November 1, 2016
Senior site administrator at a 30-person site; collaborated with British Army staff to create after-action reviews for training exercises; produced training photos, videos, and PowerPoint presentations; captured aerial photography of exercises; embedded photojournalism, video and audio editing for training documentation.
Marketing Director at HUB Financial
April 1, 2000 - May 1, 2010
Promoted and marketed products and services to financial service brokers; conducted preliminary assessments; liaison between companies and brokers. Created weekly educational presentations to brokers and monthly presentations to broker groups. Website design & maintenance, newsletters and marketing materials for events.
Marketing Director at HUB Financial – Calgary, AB
April 1, 2000 - May 1, 2010
Promoted and marketed products and services to financial service brokers; conducted preliminary assessments; liaised between companies and brokers; created weekly educational presentations (6-12 attendees) and monthly broker-presentations (80-260 attendees); designed and maintained websites and marketing materials; coordinated events and vendor relationships.

Education

Diploma in Professional Photography at Victoria, BC
January 11, 2030 - July 4, 2026
Visual Communications (Marketing & Graphic Design) at Medicine Hat, AB
January 11, 2030 - July 4, 2026
High School Diploma at Brooks, AB
January 11, 2030 - July 4, 2026
Diploma in Professional Photography at Victoria, BC
January 11, 2030 - July 4, 2026
Visual Communications at Medicine Hat, AB
January 11, 2030 - July 4, 2026
High School Diploma at Brooks, AB
January 11, 2030 - July 4, 2026
IA P2 - Communications & Public Engagement at Calgary, AB
January 1, 2018 - July 4, 2026
Project Management Training at San Diego, CA
January 1, 2016 - July 4, 2026
Diploma in Professional Photography at Victoria, BC
January 11, 2030 - July 6, 2026
High School Diploma at Brooks, AB
January 11, 2030 - July 6, 2026

Qualifications

Project Management Training
January 1, 2016 - July 4, 2026
Office Management Training
January 1, 2015 - July 4, 2026
Administrative Professional Training
January 1, 2013 - July 4, 2026
IA P2 - Communications & Public Engagement
January 1, 2018 - July 4, 2026
SEO & Data Analytics Training
January 11, 2030 - July 4, 2026
Diploma in Professional Photography
January 11, 2030 - July 4, 2026
Visual Communications
January 11, 2030 - July 4, 2026
High School Diploma
January 11, 2030 - July 4, 2026
IA P2- Communications & Public Engagement
January 1, 2018 - July 4, 2026
Project Management Training
January 1, 2016 - July 4, 2026
IP2 - Communications & Public Engagement
January 1, 2018 - July 6, 2026
Project Management Training
January 1, 2016 - July 6, 2026
Office Management Training
January 1, 2015 - July 6, 2026
Administrative Professional Training
January 1, 2013 - July 6, 2026

Industry Experience

Media & Entertainment, Professional Services, Real Estate & Construction, Government, Education