I am Kathrin Havrilla Sanchez, a marketing and communications professional focused on higher education. I help colleges and universities craft compelling website content, admissions materials, emails, viewbooks, and annual reports, working with clients across the country including NYU, Columbia, Harvard, Juilliard, Yale Divinity School, and MIT. I bring specialized experience in STEM, public health, performing and fine arts, law, religiously affiliated institutions, nursing and healthcare, and graduate programs. I partner with institutions to grow engagement, refine brand messaging, and boost ROI through integrated campaigns, digital strategy, and editorial excellence.

Kathrin Havrilla-Sanchez

I am Kathrin Havrilla Sanchez, a marketing and communications professional focused on higher education. I help colleges and universities craft compelling website content, admissions materials, emails, viewbooks, and annual reports, working with clients across the country including NYU, Columbia, Harvard, Juilliard, Yale Divinity School, and MIT. I bring specialized experience in STEM, public health, performing and fine arts, law, religiously affiliated institutions, nursing and healthcare, and graduate programs. I partner with institutions to grow engagement, refine brand messaging, and boost ROI through integrated campaigns, digital strategy, and editorial excellence.

Available to hire

I am Kathrin Havrilla Sanchez, a marketing and communications professional focused on higher education. I help colleges and universities craft compelling website content, admissions materials, emails, viewbooks, and annual reports, working with clients across the country including NYU, Columbia, Harvard, Juilliard, Yale Divinity School, and MIT. I bring specialized experience in STEM, public health, performing and fine arts, law, religiously affiliated institutions, nursing and healthcare, and graduate programs.

I partner with institutions to grow engagement, refine brand messaging, and boost ROI through integrated campaigns, digital strategy, and editorial excellence.

See more

Language

English
Fluent

Work Experience

Owner/Creative Director at Kathrin Havrilla Creative
November 1, 2011 - October 27, 2025
Provide high-quality marketing copywriting and consulting for the higher education industry; manage website content, admissions materials, recruitment emails, viewbooks, editorial and research articles, and accreditation and annual reports; serve national clients including NYU, Columbia, Harvard, Juilliard, Yale Divinity School, and MIT; specialize in STEM, public health, performing and fine arts, law, religiously affiliated institutions, nursing and healthcare, and graduate schools.
Assistant Director of Marketing Communications at Boston University College of Engineering
September 1, 2014 - September 1, 2014
Growing social media presence to increase awareness and interactivity; refining and improving content and design of web and print pieces to create a more cohesive brand; impacting reputation through a dedicated campaign of print and electronic communications.
Associate Director of Marketing at Stonehill College
July 1, 2010 - July 1, 2010
Refined and improved effectiveness of materials for multiple offices throughout the college; assisted in direction and creation of first integrated marketing communications plan in the college's history, resulting in increased brand awareness, applications, and deposits; wrote and produced strategic campaigns targeted at multiple markets designed to track and increase ROI.
Senior Copywriter at Royall & Company
February 1, 2008 - February 1, 2008
Wrote higher education direct marketing campaigns, including coordinated paper and email streams, brochures, and web sites using up-and-coming direct marketing techniques to increase ROI for clients; assisted strategic leader and strategic analyst in evaluating response rates, establishing response trends, and compiling user-friendly analyses of each client’s campaign.
Copywriter/Traffic Manager at Advanté Advertising
December 1, 2004 - December 1, 2004
Wrote, edited, and proofread brochures, direct mail pieces, billboards, radio and television spots, web sites, newspaper and magazine ads, and more.

Education

Bachelor of Arts in English, Cum Laude at University of Mary Washington
January 11, 2030 - October 27, 2025
Direct Marketing Certification at Virginia Commonwealth University, Interactive Marketing Institute
January 11, 2030 - October 27, 2025

Qualifications

Direct Marketing Certification
January 11, 2030 - October 27, 2025

Industry Experience

Education, Professional Services, Media & Entertainment