Available to hire
I’m an American living in Glasgow, looking for remote work or a Glasgow-based remote job. I am an owner, marketer, and copywriter with senior-level experience leading paid media and content strategy. My creative marketing strategies foster authentic relationships and strengthen brand identity while supporting measurable business growth.
I focus on driving connection, loyalty, and standout brand experiences. With a passion for authenticity, I prioritize helping brands stand out in today’s fast-paced world.
Experience Level
Work Experience
Owner, Marketer, Copywriter at Social Light Creative LLC
January 1, 2022 - PresentDirected influencer marketing strategy for a client with 690k+ TikTok and Instagram followers, collaborating on campaign concepts and using platform analytics to align content, which boosted brand visibility. Led copywriting for a $75M brand during a full brand refresh, producing website copy, product page descriptions, email newsletters, and text/push notifications.
Assistant Marketing Manager, Paid Media at John Anthony Wine & Spirits
January 1, 2021 - January 1, 2022Managed and continually optimized the Paid Media components of the JaM Cellars marketing ecosystem for Demand Generation. Directed brand reach and impressions while maximizing campaign performance through strategic targeting.
Direct to Consumer Manager at Monticello Vineyards
January 1, 2016 - January 1, 2021Directed for Wine Club acquisition, retention, and management, increasing revenues and social media audiences, while creating consumer newsletters quarterly.
Education
Bachelor’s Degree at Southern Methodist University
January 1, 2013 - January 1, 2015Management and Italian at University of St. Andrews
January 1, 2011 - January 1, 2013Qualifications
Industry Experience
Non-Profit Organization, Travel & Hospitality, Consumer Goods
Experience Level
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