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I'm a Senior Designer with over eight years’ experience across both in-house and agency environments, delivering creative solutions across branding, CRM, e-commerce, social, and integrated digital campaigns. Experienced in translating brand strategy into commercially effective creative, combining strong visual storytelling with performance-led design thinking. My main work is in retail BAU and campaign design. See my portfolio for examples of previous projects: _Website not available. Sign in: https://www.twine.net/signup_…I'm a Senior Designer with over eight years’ experience across both in-house and agency environments, delivering creative solutions across branding, CRM, e-commerce, social, and integrated digital campaigns. Experienced in translating brand strategy into commercially effective creative, combining strong visual storytelling with performance-led design thinking. My main work is in retail BAU and campaign design. See my portfolio for examples of previous projects: _Website not available. Sign in: https://www.twine.net/signup_

Katie Hawksworth

Designer, Graphic Designer, Brand Designer, +3

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I'm a Senior Designer with over eight years’ experience across both in-house and agency environments, delivering creative solutions across branding, CRM, e-commerce, social, and integrated digital campaigns. Experienced in translating brand strategy into commercially effective creative, combining strong visual storytelling with performance-led design thinking. My main work is in retail BAU and campaign design. See my portfolio for examples of previous projects: _Website not available. Sign in: https://www.twine.net/signup_…I'm a Senior Designer with over eight years’ experience across both in-house and agency environments, delivering creative solutions across branding, CRM, e-commerce, social, and integrated digital campaigns. Experienced in translating brand strategy into commercially effective creative, combining strong visual storytelling with performance-led design thinking. My main work is in retail BAU and campaign design. See my portfolio for examples of previous projects: _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

I’m a Senior Designer with over eight years’ experience across both in-house and agency environments, delivering creative solutions across branding, CRM, e-commerce, social, and integrated digital campaigns. Experienced in translating brand strategy into commercially effective creative, combining strong visual storytelling with performance-led design thinking. My main work is in retail BAU and campaign design. See my portfolio for examples of previous projects: Website not available. Sign in: https://www.twine.net/signup

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Mid-Weight Digital Designer at Loaf

September 1, 2023 - Present

Developed and enhanced Loaf’s brand identity across digital and print channels. Implemented design templates across digital platforms, using data insights to streamline design processes and increase creative output. Managed multiple fast-paced projects while maintaining attention to detail and balancing creativity with commercial goals. Followed data trends (e.g., newsletter click-through rates) to elevate the user journey with relevant content. Collaborated with marketing teams to deliver creative on time and to business standards, producing end-to-end creative from concept to launch.

Mid-Weight Creative Designer at We Launch

August 1, 2022 - September 30, 2023

Worked directly with clients to create brands’ visual identities. Owned end-to-end creative across projects, from initial concept through design/storyboards to final asset production. Produced a range of content including white papers, social media assets, website design, and logo design, as well as video storyboards. Art directed video and photoshoots, working daily across FMCG and financial sectors.

Creative Manager at Gandys London

July 1, 2020 - January 31, 2022

Owned digital creative and managed the creative team. Directed lifestyle and studio photoshoots and implemented creative strategies across the business. Set web photography and imagery standards and managed branding across e-commerce, standalone stores, and wholesale to increase traffic and sales (typography, colour palettes, imagery). Created and launched seasonal campaigns across online platforms, partnered with cross-functional teams for product sell-through, managed promotional calendar deadlines, and reported weekly on how creative drove sales and revenue.

Creative & Digital Marketing Executive at Gandys London

December 1, 2018 - July 31, 2020

Collaborated on ad spend strategy and audience targeting. Analysed campaign performance data to refine marketing approaches for different audience segments. Planned and executed monthly social media strategies across Instagram, Facebook, LinkedIn, Twitter, and YouTube. Created copy and content aligned with brand tone and identity. Managed special projects including international influencer campaigns that increased social following. Directed global photoshoots from concept to execution (styling, location scouting, model selection), oversaw post-production for marketing imagery, designed and wrote weekly blog content, and maintained website content and user journey with developers.

Creative Assistant at Gandys London

March 1, 2018 - December 31, 2018

- Produced copy including product descriptions and social media captions. - Created weekly email designs for customer database sends. - Designed homepage and banner assets for the website. - Brainstormed and created campaigns, promotions, and online content. - Photographed products in studio for publishing, edited cut-outs in Photoshop for website upload, and created/uploaded products through Magento 1.