Logo design

Background

I have designed several logos over the last two years, for individual clients and branding projects. I’m mostly interested in type-focused logos that set the brand apart through stylization and enhanced letterforms. My approach to logo design is “less is more”. I have found that the most effective logos do not try to illustrate all aspects of the brand in a single graphic instance, but instead have a distinctive, memorable effect that works in harmony with the rest of the brand’s style guide.

I believe a logo should be flexible to work across multiple channels. The logo must be effective at both large and small sizes, in color and black & white. An abbreviated form of the logo and monograms is often necessary to apply your brand’s identity within the constraints of certain online or print applications.

01

Logo design for WISEKEY, an NYC-based music producer. [Full Project](https://www.twine.net/signin

![Wisekey-sample](https://www.twine.net/signin
![Wisekey-sample](https://www.twine.net/signin

02

Logo for creative collaboration tech start-up. [Full Project](https://www.twine.net/signin
![w+w-sample](https://www.twine.net/signin
![w+w-sample](https://www.twine.net/signin
![w+w-sample](https://www.twine.net/signin

03

Logo design for interior design start-up [Full Project](https://www.twine.net/signin
![w+w-sample](https://www.twine.net/signin
![w+w-sample](https://www.twine.net/signin
![w+w-sample](https://www.twine.net/signin
![w+w-sample](https://www.twine.net/signin
![w+w-sample](https://www.twine.net/signin

View more projects on my [website](https://www.twine.net/signin