Katie Kim
I work at the intersection of strategy, systems, and craft — as comfortable building Sitecore governance frameworks as I am writing React component libraries.
About
I work at the intersection of strategy, systems, and craft — as comfortable building Sitecore governance frameworks as I am writing React component libraries. I’m a digital experiences specialist with deep enterprise CMS expertise, content design practice, and UX systems thinking. I’ve led APAC web operations for a global medical device company across 13+ markets, redesigned educational content for 40+ university courses, and built brand presets for health, pharma, and consumer businesses from the ground up. I’m also a founder who builds indie brands and templates, including Namisan Matcha and a Canva-based template studio, with a focus on practical, accessible design.
- 6 years' experience
- Joined December 2025
Skills· 20
Languages
- EnglishFluent
- JapaneseBeginner
- VietnameseBeginner
Industry experience
- Media & Entertainment
- Education
- Healthcare
- Software & Internet
- Professional Services
- Life Sciences
- Consumer Goods
- Retail
- Other
Work experience· 7 roles
Self-employed studio selling Canva templates, UI kits, and design systems. Covers brand templates, social media kits, and content design assets.
Owner and brand designer of a matcha life-style e-commerce brand. Built Shopify store, visual identity, brand strategy, product photography direction, content strategy, and community building.
Led end-to-end APAC web operations across 13 markets in Sitecore; built governance, authored 20+ SOPs, and trained regional editors. Delivered major product launches (Nucleus 8, Baha 6 Max, Asia R5) and improved consistency while reducing launch delays. Built scalable web operations infrastructure and regional editorial workflows.
Education
Certifications and awards· 5
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