I work at the intersection of strategy, systems, and craft — as comfortable building Sitecore governance frameworks as I am writing React component libraries. I’m a digital experiences specialist with deep enterprise CMS expertise, content design practice, and UX systems thinking. I’ve led APAC web operations for a global medical device company across 13+ markets, redesigned educational content for 40+ university courses, and built brand presets for health, pharma, and consumer businesses from the ground up. I’m also a founder who builds indie brands and templates, including Namisan Matcha and a Canva-based template studio, with a focus on practical, accessible design.

Katie Kim

I work at the intersection of strategy, systems, and craft — as comfortable building Sitecore governance frameworks as I am writing React component libraries. I’m a digital experiences specialist with deep enterprise CMS expertise, content design practice, and UX systems thinking. I’ve led APAC web operations for a global medical device company across 13+ markets, redesigned educational content for 40+ university courses, and built brand presets for health, pharma, and consumer businesses from the ground up. I’m also a founder who builds indie brands and templates, including Namisan Matcha and a Canva-based template studio, with a focus on practical, accessible design.

Available to hire

I work at the intersection of strategy, systems, and craft — as comfortable building Sitecore governance frameworks as I am writing React component libraries. I’m a digital experiences specialist with deep enterprise CMS expertise, content design practice, and UX systems thinking. I’ve led APAC web operations for a global medical device company across 13+ markets, redesigned educational content for 40+ university courses, and built brand presets for health, pharma, and consumer businesses from the ground up. I’m also a founder who builds indie brands and templates, including Namisan Matcha and a Canva-based template studio, with a focus on practical, accessible design.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Japanese
Beginner
Vietnamese
Beginner

Work Experience

Content Designer at Femtech Collective
August 1, 2020 - August 1, 2022
Oversee end-to-end online content; spearheaded development and implementation of innovative design concepts for web and mobile; ensured timely updates and maintenance of website pages; collaborated on content strategies and project requirements; improved user experience through UX-centered design.
Content Specialist / CMS Platform Specialist at Upskilled
May 1, 2022 - May 1, 2023
Oversaw website operations and end-to-end production of digital projects; ensured ASQA governance for VET content; implemented UX-driven copy on the LMS Canvas; aligned with brand guidelines and templates; achieved 25% increase in student engagement and 20% improvement in course completion; maintained global site content and DAM assets.
Web Content Specialist & APAC Regional Lead at Cochlear Limited
January 1, 2023 - December 31, 2025
Led end-to-end APAC web operations across 13 markets in Sitecore; built governance, authored 20+ SOPs, and trained regional editors. Delivered major product launches (Nucleus 8, Baha 6 Max, Asia R5) and improved consistency while reducing launch delays. Built scalable web operations infrastructure and regional editorial workflows.
Content Designer at UPSKILLED / KEYPATH EDUCATION
January 1, 2022 - December 31, 2023
End-to-end redesign of 40+ university courses across Canvas LMS; instructional design, UX writing, and content chunking to drive measurable outcomes (course completion, engagement, LMS completion, web conversion). Established scalable content design processes for 40+ courses across multiple university clients.
Product UI Specialist at ENVISION PHARMA GROUP
January 1, 2020 - December 31, 2022
Bridged product UI and regulated pharma workflows; configured B2B/B2C product interfaces, documented processes, and improved onboarding. Built internal knowledge base and process improvements to reduce onboarding time.
Founder & Brand Designer at NAMISAN MATCHA
January 1, 2024 - Present
Owner and brand designer of a matcha life-style e-commerce brand. Built Shopify store, visual identity, brand strategy, product photography direction, content strategy, and community building.
Founder at STUDIO TEMPLATE HAUS
January 1, 2024 - Present
Self-employed studio selling Canva templates, UI kits, and design systems. Covers brand templates, social media kits, and content design assets.

Education

Certificate IV in Web Development, Information Technology at Upskilled
June 1, 2020 - June 1, 2021
Bachelor of Advanced Science (STEM) at Western Sydney University
February 1, 2013 - November 1, 2015

Qualifications

Certificate IV in Web Development, Information Technology
June 1, 2020 - June 1, 2021
Bachelor of Advanced Science (STEM)
February 1, 2013 - November 1, 2015
Bachelor of Communications (Media) - Digital communication, design, content strategy, media production, journalism
January 11, 2030 - May 14, 2026
Google Analytics Certification
January 11, 2030 - May 14, 2026
HubSpot Content Marketing Certification
January 11, 2030 - May 14, 2026

Industry Experience

Media & Entertainment, Education, Healthcare, Software & Internet, Professional Services, Life Sciences, Consumer Goods, Retail, Other