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I am a creative director and designer specializing in brand identity, campaign concepting, and social-first content for fashion, beauty, and lifestyle brands. I bring 10+ years of experience translating brand positioning and consumer psychology into visually compelling, platform-native creative — from integrated campaign systems to scalable content frameworks across Instagram, TikTok, and emerging platforms. I move fluidly between conceptual thinking and hands-on execution, with deep fluency in AI-assisted creative workflows. I founded The Rogue Edit, an industry-read Substack on brand psychology and consumer desire, and I’ve integrated AI-assisted workflows (Midjourney, Claude, Adobe Firefly, ChatGPT) into production to accelerate concept iteration while maintaining premium creative standards.…I am a creative director and designer specializing in brand identity, campaign concepting, and social-first content for fashion, beauty, and lifestyle brands. I bring 10+ years of experience translating brand positioning and consumer psychology into visually compelling, platform-native creative — from integrated campaign systems to scalable content frameworks across Instagram, TikTok, and emerging platforms. I move fluidly between conceptual thinking and hands-on execution, with deep fluency in AI-assisted creative workflows. I founded The Rogue Edit, an industry-read Substack on brand psychology and consumer desire, and I’ve integrated AI-assisted workflows (Midjourney, Claude, Adobe Firefly, ChatGPT) into production to accelerate concept iteration while maintaining premium creative standards.

Katie Lang

Creative Director, Designer, Brand Designer, +2

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I am a creative director and designer specializing in brand identity, campaign concepting, and social-first content for fashion, beauty, and lifestyle brands. I bring 10+ years of experience translating brand positioning and consumer psychology into visually compelling, platform-native creative — from integrated campaign systems to scalable content frameworks across Instagram, TikTok, and emerging platforms. I move fluidly between conceptual thinking and hands-on execution, with deep fluency in AI-assisted creative workflows. I founded The Rogue Edit, an industry-read Substack on brand psychology and consumer desire, and I’ve integrated AI-assisted workflows (Midjourney, Claude, Adobe Firefly, ChatGPT) into production to accelerate concept iteration while maintaining premium creative standards.…I am a creative director and designer specializing in brand identity, campaign concepting, and social-first content for fashion, beauty, and lifestyle brands. I bring 10+ years of experience translating brand positioning and consumer psychology into visually compelling, platform-native creative — from integrated campaign systems to scalable content frameworks across Instagram, TikTok, and emerging platforms. I move fluidly between conceptual thinking and hands-on execution, with deep fluency in AI-assisted creative workflows. I founded The Rogue Edit, an industry-read Substack on brand psychology and consumer desire, and I’ve integrated AI-assisted workflows (Midjourney, Claude, Adobe Firefly, ChatGPT) into production to accelerate concept iteration while maintaining premium creative standards.

Available to hire

I am a creative director and designer specializing in brand identity, campaign concepting, and social-first content for fashion, beauty, and lifestyle brands. I bring 10+ years of experience translating brand positioning and consumer psychology into visually compelling, platform-native creative — from integrated campaign systems to scalable content frameworks across Instagram, TikTok, and emerging platforms.

I move fluidly between conceptual thinking and hands-on execution, with deep fluency in AI-assisted creative workflows. I founded The Rogue Edit, an industry-read Substack on brand psychology and consumer desire, and I’ve integrated AI-assisted workflows (Midjourney, Claude, Adobe Firefly, ChatGPT) into production to accelerate concept iteration while maintaining premium creative standards.

Skills

Brand Identity

Copywriting

Web Design

Experience Level

Brand Identity

Expert

Copywriting

Expert

Web Design

Expert

Work Experience

Creative Director at Studio Zenith

November 1, 2025 - Present

Independent brand strategy consultancy for fashion, beauty, wellness, and lifestyle brands. Directed end-to-end visual campaign concepting from strategic brief through final execution, maintaining brand consistency across paid and organic deliverables. Architected scalable design systems and modular creative frameworks for multi-channel deployment across Instagram, TikTok, and emerging platforms. Led art direction and brand positioning, translating consumer psychology insights into conversion-ready creative. Integrated AI-assisted workflows (Midjourney, Claude, Adobe Firefly, ChatGPT) into production while upholding premium standards. Founded and write 'The Rogue Edit,' a Substack on brand psychology and consumer desire.

Creative Designer at Volume One Studios

December 1, 2025 - March 1, 2026

Freelance — social content for viral DTC beauty and hair brands. Designed Instagram and TikTok content and contributed social and email content for Forgotten Skincare, contributing to 2.5x revenue growth and doubling Instagram followers from 18K to 36K. Built platform-native assets across Instagram carousels, Stories, TikTok, and email for multiple brands, developing audience-specific visual systems within a fast-paced, agency-style workflow.

Graphic Designer at Cotton Cargo

March 1, 2021 - May 1, 2025

In-house production design — screen printing and embroidery. Managed print-ready artwork files daily using the full Adobe Creative Suite, maintaining zero production errors. Oversaw the complete art proof pipeline — client intake, design, revision cycles, and final output — developing project management and cross-functional communication skills essential in agency environments. Sustained 10-20 concurrent weekly projects in a high-volume environment.

Founder & Creative Director at REVEUR VINTAGE

November 1, 2020 - Present

Boutique vintage fashion brand — e-commerce, editorial, brand identity. Concepted and executed editorial campaigns positioning the brand as a premium, story-driven alternative to fast fashion. Built and scaled a fashion brand from zero with full ownership of creative touchpoints (visual identity, art direction, photography, copywriting, and e-commerce), achieving 60-90%+ profit margins through brand positioning and premium pricing on secondhand goods. Managed end-to-end creative production independently across all platforms and touchpoints.