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I am a results-driven marketing and communications leader with a proven track record of shaping positioning, running multi-year campaigns, and building scalable digital programs. Based in Chicago, I translate insights into revenue by connecting customers with compelling solutions and leading cross-functional teams to deliver impact. I enjoy turning complex business challenges into clear, measurable marketing strategies that resonate across channels. I thrive on collaboration with product, sales, and executive stakeholders, mentoring teams, and driving brand refreshes and demand-gen programs. I am passionate about creating thoughtful content, orchestrating integrated campaigns, and building marketing initiatives that fuel sustainable growth and meaningful customer journeys.…I am a results-driven marketing and communications leader with a proven track record of shaping positioning, running multi-year campaigns, and building scalable digital programs. Based in Chicago, I translate insights into revenue by connecting customers with compelling solutions and leading cross-functional teams to deliver impact. I enjoy turning complex business challenges into clear, measurable marketing strategies that resonate across channels. I thrive on collaboration with product, sales, and executive stakeholders, mentoring teams, and driving brand refreshes and demand-gen programs. I am passionate about creating thoughtful content, orchestrating integrated campaigns, and building marketing initiatives that fuel sustainable growth and meaningful customer journeys.

Katie Mathison

Marketing Strategist, Growth Marketer, Brand Strategist, +1

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I am a results-driven marketing and communications leader with a proven track record of shaping positioning, running multi-year campaigns, and building scalable digital programs. Based in Chicago, I translate insights into revenue by connecting customers with compelling solutions and leading cross-functional teams to deliver impact. I enjoy turning complex business challenges into clear, measurable marketing strategies that resonate across channels. I thrive on collaboration with product, sales, and executive stakeholders, mentoring teams, and driving brand refreshes and demand-gen programs. I am passionate about creating thoughtful content, orchestrating integrated campaigns, and building marketing initiatives that fuel sustainable growth and meaningful customer journeys.…I am a results-driven marketing and communications leader with a proven track record of shaping positioning, running multi-year campaigns, and building scalable digital programs. Based in Chicago, I translate insights into revenue by connecting customers with compelling solutions and leading cross-functional teams to deliver impact. I enjoy turning complex business challenges into clear, measurable marketing strategies that resonate across channels. I thrive on collaboration with product, sales, and executive stakeholders, mentoring teams, and driving brand refreshes and demand-gen programs. I am passionate about creating thoughtful content, orchestrating integrated campaigns, and building marketing initiatives that fuel sustainable growth and meaningful customer journeys.

Available to hire

I am a results-driven marketing and communications leader with a proven track record of shaping positioning, running multi-year campaigns, and building scalable digital programs. Based in Chicago, I translate insights into revenue by connecting customers with compelling solutions and leading cross-functional teams to deliver impact. I enjoy turning complex business challenges into clear, measurable marketing strategies that resonate across channels.

I thrive on collaboration with product, sales, and executive stakeholders, mentoring teams, and driving brand refreshes and demand-gen programs. I am passionate about creating thoughtful content, orchestrating integrated campaigns, and building marketing initiatives that fuel sustainable growth and meaningful customer journeys.

Skills

Branding

Email Marketing

Experience Level

Branding

Expert

Email Marketing

Expert

Work Experience

Experience Lead, Marketing & Communications at Deloitte

November 1, 2020 - Present

Led six multi-year top-deal pursuit marketing campaigns, shaping positioning and campaign strategy to influence bid proposals and executive decisions across an $800M opportunity; produced three large-scale conferences with budgets over $900,000 and coordinated 60+ stakeholders and five alliance partners; led social media content strategy for Eminence Programs and delivered brand refreshes, resulting in enhanced digital presence and demand generation campaigns that drove significant website visits and new leads.

Senior Marketing Manager, Demand Generation at Education Board (EAB)

June 1, 2015 - Present

Achieved 112% of demand generation marketing goals, driving $3.4M in revenue through B2B campaigns; wrote, designed, and produced marketing and sales enablement content including white papers, blog posts, infographics, webinars, video testimonials, conference proposals, and competitive positioning briefs; coached a team of 10 marketing associates overseeing campaigns for 12 products.