Creative and hands-on Social Media Manager with over 5 years of experience in social-first content creation, storytelling and DTC management, including driving over £250,000 in revenue on TikTok Shop in 2024.
Developed and executed TikTok content strategies and influencer partnerships; produced social-first photography, graphics and video content used by major retailers such as Price Line Pharmacy and M&S; collaborated with top influencers like Tammy Hembrow to promote launches; created monthly content calendars aligned with brand marketing goals and seasonal moments; managed external agencies and a growing creator network to sustain steady growth.
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