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I’m Kaitlyn Shaffer, a results-driven Business Administration student at Transylvania University on an accelerated three-year track with a 3.9 GPA. I excel in social media marketing, content strategy, cross-functional collaboration, and performance analysis, delivering campaigns that boost engagement and brand visibility. Through leadership roles on campus and as a content creator, I build strategic relationships with groups, brands, and consumers. I thrive in fast-paced environments and am passionate about turning data into actionable campaigns that drive growth and meaningful impact.…I’m Kaitlyn Shaffer, a results-driven Business Administration student at Transylvania University on an accelerated three-year track with a 3.9 GPA. I excel in social media marketing, content strategy, cross-functional collaboration, and performance analysis, delivering campaigns that boost engagement and brand visibility. Through leadership roles on campus and as a content creator, I build strategic relationships with groups, brands, and consumers. I thrive in fast-paced environments and am passionate about turning data into actionable campaigns that drive growth and meaningful impact.

Kaitlyn Shaffer

Content Creator, Social Media Manager, Social Media Freelancer, +5

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I’m Kaitlyn Shaffer, a results-driven Business Administration student at Transylvania University on an accelerated three-year track with a 3.9 GPA. I excel in social media marketing, content strategy, cross-functional collaboration, and performance analysis, delivering campaigns that boost engagement and brand visibility. Through leadership roles on campus and as a content creator, I build strategic relationships with groups, brands, and consumers. I thrive in fast-paced environments and am passionate about turning data into actionable campaigns that drive growth and meaningful impact.…I’m Kaitlyn Shaffer, a results-driven Business Administration student at Transylvania University on an accelerated three-year track with a 3.9 GPA. I excel in social media marketing, content strategy, cross-functional collaboration, and performance analysis, delivering campaigns that boost engagement and brand visibility. Through leadership roles on campus and as a content creator, I build strategic relationships with groups, brands, and consumers. I thrive in fast-paced environments and am passionate about turning data into actionable campaigns that drive growth and meaningful impact.

Available to hire

I’m Kaitlyn Shaffer, a results-driven Business Administration student at Transylvania University on an accelerated three-year track with a 3.9 GPA. I excel in social media marketing, content strategy, cross-functional collaboration, and performance analysis, delivering campaigns that boost engagement and brand visibility.

Through leadership roles on campus and as a content creator, I build strategic relationships with groups, brands, and consumers. I thrive in fast-paced environments and am passionate about turning data into actionable campaigns that drive growth and meaningful impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

UGC Content Creator & Influencer at Self-Employed

June 1, 2024 - Present

Developed user-generated content campaigns for brands to enhance digital visibility. Collaborated with clients to align creative assets with brand identity and marketing objectives. Utilized social media analytics to increase engagement and audience reach.

Campus Manager at University Tees

October 1, 2023 - December 1, 2024

Coordinated custom apparel orders by sourcing clients and managing project timelines. Collaborated with design teams to deliver high-quality branded merchandise. Oversaw fulfillment and communication to ensure customer satisfaction.

Team Member at Kohl’s

January 1, 2022 - May 1, 2022

Supported customer service operations across multiple departments. Processed in-store and online orders in a fast-paced retail environment.

Babysitter/Nanny at Self-Employed

January 1, 2020 - January 1, 2025

Provided dependable childcare services for multiple families. Managed schedules and responsibilities while balancing academics and leadership roles.

Social Media & Content Strategist at Dupe.com

May 1, 2025 - January 1, 2026

Produced high-performing TikTok content focused on consumer trends, product discovery, and brand engagement; managed daily content strategy and optimized performance using platform analytics and trend forecasting; collaborated with creator and leadership teams to support brand visibility and audience growth; contributed to increased app awareness through consistent short-form video production.