Hi, I’m Kat Irwin—a brand and web designer with over a decade of experience helping startups and established brands clarify their messaging and accelerate growth. I craft user-centered websites and brand systems that build trust and drive growth, with a focus on UX, accessibility, and responsive design. I lead end-to-end projects, collaborate closely with clients across international markets, and empower teams to manage their sites post-launch. Past clients include TEDx and Oatly, and I’ve helped launch new ventures with design-led strategies.…

Kat Irwin

Hi, I’m Kat Irwin—a brand and web designer with over a decade of experience helping startups and established brands clarify their messaging and accelerate growth. I craft user-centered websites and brand systems that build trust and drive growth, with a focus on UX, accessibility, and responsive design. I lead end-to-end projects, collaborate closely with clients across international markets, and empower teams to manage their sites post-launch. Past clients include TEDx and Oatly, and I’ve helped launch new ventures with design-led strategies.…

Available to hire

Hi, I’m Kat Irwin—a brand and web designer with over a decade of experience helping startups and established brands clarify their messaging and accelerate growth. I craft user-centered websites and brand systems that build trust and drive growth, with a focus on UX, accessibility, and responsive design.

I lead end-to-end projects, collaborate closely with clients across international markets, and empower teams to manage their sites post-launch. Past clients include TEDx and Oatly, and I’ve helped launch new ventures with design-led strategies.

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Skills

Experience Level

App Design
Expert
Brand Identity
Expert
Branding
Expert
Figma
Expert
Web Design
Expert
Webflow
Intermediate
WiX
Intermediate
WordPress
Intermediate
Squarespace
Intermediate
Copywriting
Intermediate
Logo
Intermediate
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Language

English
Fluent
Spanish; Castilian
Intermediate
German
Intermediate

Work Experience

Brand & Web Designer at Kat Irwin Design
October 8, 2025 - Present
- Lead end-to-end brand and website projects (Webflow, WordPress). - Translate brand guidelines into responsive, user-friendly designs. - Train clients to manage their own sites post-launch. - Clients have attracted brands like TEDx and Oatly; and launched new ventures with my help.
UX Designer at Freelance
October 8, 2025 - Present
Brand & Web Designer at Kat Irwin Design
October 1, 2021 - Present
Lead end-to-end brand and website projects (Webflow, WordPress). Translate brand guidelines into responsive, user-friendly designs. Train clients to manage their own sites post-launch. Clients have attracted brands like TEDx and Oatly; and launched new ventures with my help.
UX Designer at Freelance
December 31, 2021 - October 8, 2025
Designed web and mobile products from research to prototype. Managed multiple projects and international client communications. Key projects: UK banking app, Chinese e-commerce platform, German digital directory.
Head of Design & Marketing at MTP FX
January 1, 2019 - October 8, 2025
Built full brand identity, website, and marketing materials into a recognised brand in the industry. Developed UX systems and managed projects improving client and internal workflows. Represented the company at forex trade shows in London, Cyprus, Indonesia and Hong Kong.

Education

Bachelor of Business Administration at University of London
January 1, 2015 - January 1, 2019
Diploma in Project Management at Kingston College
January 1, 2014 - January 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Media & Entertainment
    uniE621 El's Big Juicy Balls - Brand Design, Web Design & WordPress Development
    When we met, they had already invested in a website but the developer had ghosted, leaving behind a non-functional website, and a lot of frustration. They had already lost months, and wanted to launch fast with a website that: • Showed customers they were a legitimate business. • Created an place for private customers to buy the balls. • Communicated the brand’s values and community-driven ethos. • Positioned the business for future growth. webdesigner designer branding…
    uniE621 Chef Steve Ngyuen - Branding, Web Design & Squarespace development
    Steve came to us wanting to create a platform that would grow with his evolving personal brand. Our goal was to build a website that: Reflected his years of culinary expertise and deep passion for food. ‍- Provided a foundation to expand his personal brand and connect with businesses and individuals in the food industry. ‍- Allowed flexibility for future content and services as his brand developed. ‍- Positioned Steve as a leader and trusted entity in the food industry. branding webdesigner designer…
    uniE621 Oleaq - Branding, Web Design & WordPress Development
    Back in 2022 we created the initial Oleaq website as a starting point when Ndapewa had a vision but wasn't exactly sure where to take it. As the business gained clarity the website needed to evolve. Our goal was to create a website that: • Established Oleaq as a trusted name in sustainable wine. • Made it clear how Oleaq supports both wine lovers and businesses. • Created a place to post content, that encouraged connections. • Positioned Ndapewa as a thought leader in the space. branding webdesigner designer…