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I'm a Marketing and Growth Specialist with over 7 years of experience helping startups, SaaS, and e-commerce brands grow across Europe, the U.S., and Latin America. My background combines content strategy, performance marketing (Google Ads), social media, and influencer marketing with a data-driven approach focused on acquisition, engagement, and retention. I’m passionate about scaling businesses through creative yet strategic digital campaigns, building impactful influencer partnerships, and delivering measurable results.…I'm a Marketing and Growth Specialist with over 7 years of experience helping startups, SaaS, and e-commerce brands grow across Europe, the U.S., and Latin America. My background combines content strategy, performance marketing (Google Ads), social media, and influencer marketing with a data-driven approach focused on acquisition, engagement, and retention. I’m passionate about scaling businesses through creative yet strategic digital campaigns, building impactful influencer partnerships, and delivering measurable results.

Katherine B.

Digital Marketer, Social Media Manager, Content Creator, +3

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I'm a Marketing and Growth Specialist with over 7 years of experience helping startups, SaaS, and e-commerce brands grow across Europe, the U.S., and Latin America. My background combines content strategy, performance marketing (Google Ads), social media, and influencer marketing with a data-driven approach focused on acquisition, engagement, and retention. I’m passionate about scaling businesses through creative yet strategic digital campaigns, building impactful influencer partnerships, and delivering measurable results.…I'm a Marketing and Growth Specialist with over 7 years of experience helping startups, SaaS, and e-commerce brands grow across Europe, the U.S., and Latin America. My background combines content strategy, performance marketing (Google Ads), social media, and influencer marketing with a data-driven approach focused on acquisition, engagement, and retention. I’m passionate about scaling businesses through creative yet strategic digital campaigns, building impactful influencer partnerships, and delivering measurable results.

Available to hire

I’m a Marketing and Growth Specialist with over 7 years of experience helping startups, SaaS, and e-commerce brands grow across Europe, the U.S., and Latin America. My background combines content strategy, performance marketing (Google Ads), social media, and influencer marketing with a data-driven approach focused on acquisition, engagement, and retention.

I’m passionate about scaling businesses through creative yet strategic digital campaigns, building impactful influencer partnerships, and delivering measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Digital Marketing Analyst at Bederr

June 1, 2015 - November 30, 2017

Executed Facebook Ads campaigns that increased conversions and brand awareness. Analyzed performance data and adjusted strategies for optimal impact. Created content and managed social channels to grow web traffic. Developed and executed influencer marketing campaigns, identifying and collaborating with key industry influencers to expand reach and strengthen brand visibility.

Account Manager – EMEA at Marcus Evans Group

July 8, 2018 - January 29, 2021

Managed commercial relationships with international clients, providing strategic solutions tailored to business needs. Coordinated directly with key stakeholders to improve conversion rates and achieved a 30% increase in new partnerships. Collaborated with marketing and sales teams to ensure message consistency across channels.

Social Media Manager at Cult Contenido

June 2, 2021 - March 30, 2023

Created high-quality content (articles, videos, graphics) for brand engagement. Managed multiple platforms, increasing audience engagement by 40%. Leveraged influencer partnerships to boost brand visibility. Developed and executed influencer marketing campaigns, identifying and collaborating with key industry influencers to expand reach and strengthen brand visibility.

Senior Account Executive - Google Ads TP at Google Ads TP

May 5, 2023 - September 26, 2025

Developed Google Ads campaign strategies tailored to clients' business goals. Managed client relationships with a focus on performance and ROI. Provided consulting on creative content and ad copy optimization.