Marketing and communications specialist with a background across education, agency and in-house roles, delivering campaigns that actually perform. I work across content, digital and paid channels, combining creative thinking with a strong data focus to drive engagement, traffic and conversions. From shaping brand messaging and writing compelling copy to optimising Google Ads and refining user journeys, I’m comfortable getting stuck in and making things happen. I’ve worked with a wide range of stakeholders and industries, so I adapt quickly, keep things clear and focus on what will make the biggest impact.…Marketing and communications specialist with a background across education, agency and in-house roles, delivering campaigns that actually perform. I work across content, digital and paid channels, combining creative thinking with a strong data focus to drive engagement, traffic and conversions. From shaping brand messaging and writing compelling copy to optimising Google Ads and refining user journeys, I’m comfortable getting stuck in and making things happen. I’ve worked with a wide range of stakeholders and industries, so I adapt quickly, keep things clear and focus on what will make the biggest impact.WWWW…