My name is Kayla, and I have over three years of professional experience across New York and Indonesia. After graduating from Binghamton University, I began my career in e-commerce, where I managed product listings, inventory uploads, website design, and sales operations. In this role, I helped grow and manage a storefront generating $4.9 million in revenue. I later transitioned into KOL and influencer marketing, where I source, negotiate with, and manage creators to drive high-GMV campaigns for leading beauty brands. My experience combines strong analytical skills, project management, and marketing strategy, allowing me to deliver results across multiple business functions. I look forward to leveraging my diverse background and helping your business achieve its goals as your next freelancer!

Kayla Maharani

My name is Kayla, and I have over three years of professional experience across New York and Indonesia. After graduating from Binghamton University, I began my career in e-commerce, where I managed product listings, inventory uploads, website design, and sales operations. In this role, I helped grow and manage a storefront generating $4.9 million in revenue. I later transitioned into KOL and influencer marketing, where I source, negotiate with, and manage creators to drive high-GMV campaigns for leading beauty brands. My experience combines strong analytical skills, project management, and marketing strategy, allowing me to deliver results across multiple business functions. I look forward to leveraging my diverse background and helping your business achieve its goals as your next freelancer!

Available to hire

My name is Kayla, and I have over three years of professional experience across New York and Indonesia. After graduating from Binghamton University, I began my career in e-commerce, where I managed product listings, inventory uploads, website design, and sales operations. In this role, I helped grow and manage a storefront generating $4.9 million in revenue.

I later transitioned into KOL and influencer marketing, where I source, negotiate with, and manage creators to drive high-GMV campaigns for leading beauty brands. My experience combines strong analytical skills, project management, and marketing strategy, allowing me to deliver results across multiple business functions.

I look forward to leveraging my diverse background and helping your business achieve its goals as your next freelancer!

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Language

English
Fluent
Indonesian
Fluent

Work Experience

KOL Marketing Specialist (US/EU/MEX) at SKINTIFIC (Timephoria & Glosspoppi)
November 1, 2025 - Present
Managed a $150,000+ monthly marketing investment portfolio across affiliate and influencer channels, optimizing budget allocation through performance analysis and partnerships with high-performing creators. Led cross-platform marketing initiatives across Instagram, TikTok Shop, and Amazon, overseeing campaign budgets up to $15,000+ per initiative and 200+ monthly content placements. Conducted competitive and market analysis across 5+ beauty brands, evaluating content performance trends and consumer engagement patterns to identify growth opportunities. Developed creator evaluation frameworks by analyzing ROI, GMV contribution, engagement metrics, and platform performance data; used insights to build creator retention models and forecast demand.
E-commerce & Marketing Associate at Kim Seybert, Inc.
October 1, 2023 - November 1, 2025
Managed two .com websites generating $4.9 million in annual revenue, boosting website sessions by 17% YoY, and continually improving site layout and overall user experience to maintain a returning customer rate of 41%. Optimized merchandising strategies, email marketing campaigns, and PDPs through Trip Whale and Google Analytics, resulting in a 5% increase in conversions and a 60% improvement in session duration. Designed and A/B tested targeted email campaigns in Klaviyo, achieving an average 57% open rate, creating 4 new high-performing audience segments, and generating over $3,000+ in sales per email. Supported annual PR gifting program for 200+ executives, influencers, and VIPs by managing logistics, curating gifts, and coordinating posting guidelines, in addition to collaborating with publications like Elle Decor and Perigold.
E-commerce Intern at Squishable
June 1, 2023 - October 1, 2023
Maintained the Miva and Amazon storefronts for 200+ products, executing weekly product launches, sales promotions, and merchandising product assortments strategically. Orchestrated weekly email campaigns through Omnisend to a contact base of 240,000+ individuals, to increase heightened customer engagement and improve conversions, generating over $4,000+ in sales per email. Collaborated with the social media team to develop creative visibility strategies, including organizing weekly IG lives, designing campaign ideas for paid Facebook ads, and proposing innovative post ideas to 250k+ followers.
Marketing Apprentice at TourHero Singapore
May 1, 2021 - October 1, 2021
Executed travel-focused Instagram accounts; weekly outreach to over 300 travel-enthusiasts and micro-influencers, sourcing 5-8 weekly posts, and responding to company-related inquiries. Coordinated contact management and lead progression in HubSpot for 5+ new accounts weekly, ensuring data accuracy and delivering tailored briefs to increase conversion chances. Conducted in-depth market analysis of the travel industry to identify optimal travel dates, competitive flight pricing, and potential itineraries across 15+ countries.

Education

Bachelor of Science in Business Administration, Concentration in Marketing at Binghamton University, State University of New York
January 1, 2022 - May 1, 2023
Bachelor of Science in Business Administration, Concentration in Marketing at Singapore Institute of Management (SIM) in partnership with University at Buffalo
January 1, 2020 - December 1, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Software & Internet, Media & Entertainment, Professional Services, Travel & Hospitality