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Hi there! I’m Kaylee McHarg, a high-standard social media manager and strategist who specializes in building online authority for founders and growing brands. I transform brand values into signature visuals and brand lore that foster meaningful community engagement. My approach is frictionless and system-led, prioritizing long-term brand authority over vanity metrics. From crafting platform-specific growth strategies to designing cohesive visual identities, I help businesses show up consistently across channels. My process blends aesthetic storytelling with data-driven insights to drive high-intent engagement and sustainable results. I’m passionate about turning conversations into lasting relationships.…Hi there! I’m Kaylee McHarg, a high-standard social media manager and strategist who specializes in building online authority for founders and growing brands. I transform brand values into signature visuals and brand lore that foster meaningful community engagement. My approach is frictionless and system-led, prioritizing long-term brand authority over vanity metrics. From crafting platform-specific growth strategies to designing cohesive visual identities, I help businesses show up consistently across channels. My process blends aesthetic storytelling with data-driven insights to drive high-intent engagement and sustainable results. I’m passionate about turning conversations into lasting relationships.

Kaylee McHarg

Social Media Manager, Brand Strategist, Content Creator, +2

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Hi there! I’m Kaylee McHarg, a high-standard social media manager and strategist who specializes in building online authority for founders and growing brands. I transform brand values into signature visuals and brand lore that foster meaningful community engagement. My approach is frictionless and system-led, prioritizing long-term brand authority over vanity metrics. From crafting platform-specific growth strategies to designing cohesive visual identities, I help businesses show up consistently across channels. My process blends aesthetic storytelling with data-driven insights to drive high-intent engagement and sustainable results. I’m passionate about turning conversations into lasting relationships.…Hi there! I’m Kaylee McHarg, a high-standard social media manager and strategist who specializes in building online authority for founders and growing brands. I transform brand values into signature visuals and brand lore that foster meaningful community engagement. My approach is frictionless and system-led, prioritizing long-term brand authority over vanity metrics. From crafting platform-specific growth strategies to designing cohesive visual identities, I help businesses show up consistently across channels. My process blends aesthetic storytelling with data-driven insights to drive high-intent engagement and sustainable results. I’m passionate about turning conversations into lasting relationships.

Available to hire

Calgary, Canada

Hi there!

I’m Kaylee McHarg, a high-standard social media manager and strategist who specializes in building online authority for founders and growing brands. I transform brand values into signature visuals and brand lore that foster meaningful community engagement.

My approach is frictionless and system-led, prioritizing long-term brand authority over vanity metrics. From crafting platform-specific growth strategies to designing cohesive visual identities, I help businesses show up consistently across channels.

My process blends aesthetic storytelling with data-driven insights to drive high-intent engagement and sustainable results. I’m passionate about turning conversations into lasting relationships.

Skills

Canva

Copywriting

SEO

Experience Level

Canva

Expert

Copywriting

Expert

SEO

Expert

Language

English

Fluent

Work Experience

Founder | Social Media Manager | Lead Strategist at Rose Vine Marketing

September 1, 2024 - Present

Designed signature narratives and visual identity systems for businesses to build a high-end digital presence aligned with the founder's voice. Executed authority content for monthly content cycles, prioritizing high-intent engagement and community conversation across multiple platforms. Conducted deep-dive brand audits to identify market gaps, narrative opportunities, and competitive moats. Engineered frictionless content systems, including client-facing approval workflows that minimize mental load for busy CEOs. Strategized platform-specific growth by blending aesthetic visuals with data-driven performance insights.

Brand Strategist & Photographer at Rachael Rose Boudoir

January 1, 2020 - March 1, 2023

Cultivated a distinct brand identity through visual storytelling, resulting in increased audience trust and service inquiries. Scaled local community presence through intentional content pillars and consistent, high-standard engagement strategies. Designed and integrated a functional digital storefront, optimizing the client journey from social media discovery to booking.

Social Media Management at Leduc-Beaumont Animal Clinic

December 31, 2016 - July 31, 2019

Developed educational content systems that positioned medical clinics as trusted local authorities. Humanized technical expertise through storytelling, increasing organic reach and client loyalty. Highlighted patient stories to boost community engagement.