I am a results-driven Marketing & Project Specialist with a track record in brand storytelling, project execution, and multi-channel content strategy. I excel at leading cross-functional initiatives, optimizing marketing efforts, and driving engagement through creative solutions while ensuring alignment with business objectives. I’m eager to bring my collaborative approach to brand marketing, content strategy, project management, and corporate communications beyond retail and tech. Open to opportunities across marketing, content, and communications, I thrive in fast-paced environments and enjoy translating ideas into actionable plans, partnering with stakeholders, designers, and sales teams to elevate brand impact and audience connection.

Kayleigh Pereira

I am a results-driven Marketing & Project Specialist with a track record in brand storytelling, project execution, and multi-channel content strategy. I excel at leading cross-functional initiatives, optimizing marketing efforts, and driving engagement through creative solutions while ensuring alignment with business objectives. I’m eager to bring my collaborative approach to brand marketing, content strategy, project management, and corporate communications beyond retail and tech. Open to opportunities across marketing, content, and communications, I thrive in fast-paced environments and enjoy translating ideas into actionable plans, partnering with stakeholders, designers, and sales teams to elevate brand impact and audience connection.

Available to hire

I am a results-driven Marketing & Project Specialist with a track record in brand storytelling, project execution, and multi-channel content strategy. I excel at leading cross-functional initiatives, optimizing marketing efforts, and driving engagement through creative solutions while ensuring alignment with business objectives. I’m eager to bring my collaborative approach to brand marketing, content strategy, project management, and corporate communications beyond retail and tech.

Open to opportunities across marketing, content, and communications, I thrive in fast-paced environments and enjoy translating ideas into actionable plans, partnering with stakeholders, designers, and sales teams to elevate brand impact and audience connection.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Work Experience

Marketing & Visual Associate at iStore, Inc.
August 1, 2022 - Present
Oversee in-store visual marketing, promotional signage, and product demo strategies; collaborate with designers and merchandisers to ensure brand alignment and optimize customer engagement. Plan and execute organic social media content, write copy, and produce/product photography. Led the website revamp; coordinated content, photography, and cross-functional teams (IT, logistics, design). Develop packaging copy and user manuals for private-label products. Create sales materials and training resources to empower staff and drive informed selling. Manage marketing logistics for store openings and retail expansions.
Marketing & Communication Associate at O’Shares ETF
March 1, 2021 - August 1, 2022
Planned and optimized targeted email campaigns; managed organic social media strategy (LinkedIn, Twitter) to boost brand visibility. Created and refreshed quarterly sales collateral, ensuring alignment with legal standards and sales needs. Produced biweekly webinars and handled post-event engagement follow-up.
Content Marketing Intern at AppDirect
August 1, 2019 - June 1, 2020
Developed and executed social media campaigns to drive brand awareness and user engagement; analyzed performance metrics to optimize content strategy. Managed and grew AppDirect’s presence across LinkedIn, Facebook, and Instagram. Wrote compelling email copy to support lead generation and customer engagement, gaining exposure to B2B SaaS marketing strategies.
Communication Executive at Scout PR and Digital
January 1, 2018 - January 1, 2019
Developed and executed social media campaigns for lifestyle and design clients; managed audience engagement across multiple platforms. Provided public relations support, including media outreach and press releases, to enhance client visibility. Created blog content and branded articles to improve brand awareness and SEO performance.

Education

Bachelor of Journalism at Rhodes University
January 11, 2030 - January 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Media & Entertainment, Professional Services