Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a strategic storyteller and creative lead with 10+ years of experience shaping brand and influencer narratives across lifestyle, beauty, philanthropy, and media platforms. From concept to caption, I turn casual browsers into loyal audiences and create content that drives comments, shares, and meaningful engagement. I bring a sharp eye for elevated design, video, and analytics, blending creative instincts with data to craft campaigns that land with people.\n\nI lead small, agile teams, amplify brand voices, and turn social feeds into story-driven spaces that inspire positive change, purchases, and movement in their own lives. I thrive at the intersection of storytelling and strategy, partnering with brands to grow reach, revenue, and lasting impact.…I am a strategic storyteller and creative lead with 10+ years of experience shaping brand and influencer narratives across lifestyle, beauty, philanthropy, and media platforms. From concept to caption, I turn casual browsers into loyal audiences and create content that drives comments, shares, and meaningful engagement. I bring a sharp eye for elevated design, video, and analytics, blending creative instincts with data to craft campaigns that land with people.\n\nI lead small, agile teams, amplify brand voices, and turn social feeds into story-driven spaces that inspire positive change, purchases, and movement in their own lives. I thrive at the intersection of storytelling and strategy, partnering with brands to grow reach, revenue, and lasting impact.

Kaylen Achong





I am a strategic storyteller and creative lead with 10+ years of experience shaping brand and influencer narratives across lifestyle, beauty, philanthropy, and media platforms. From concept to caption, I turn casual browsers into loyal audiences and create content that drives comments, shares, and meaningful engagement. I bring a sharp eye for elevated design, video, and analytics, blending creative instincts with data to craft campaigns that land with people.\n\nI lead small, agile teams, amplify brand voices, and turn social feeds into story-driven spaces that inspire positive change, purchases, and movement in their own lives. I thrive at the intersection of storytelling and strategy, partnering with brands to grow reach, revenue, and lasting impact.…I am a strategic storyteller and creative lead with 10+ years of experience shaping brand and influencer narratives across lifestyle, beauty, philanthropy, and media platforms. From concept to caption, I turn casual browsers into loyal audiences and create content that drives comments, shares, and meaningful engagement. I bring a sharp eye for elevated design, video, and analytics, blending creative instincts with data to craft campaigns that land with people.\n\nI lead small, agile teams, amplify brand voices, and turn social feeds into story-driven spaces that inspire positive change, purchases, and movement in their own lives. I thrive at the intersection of storytelling and strategy, partnering with brands to grow reach, revenue, and lasting impact.

Available to hire

I am a strategic storyteller and creative lead with 10+ years of experience shaping brand and influencer narratives across lifestyle, beauty, philanthropy, and media platforms. From concept to caption, I turn casual browsers into loyal audiences and create content that drives comments, shares, and meaningful engagement. I bring a sharp eye for elevated design, video, and analytics, blending creative instincts with data to craft campaigns that land with people.\n\nI lead small, agile teams, amplify brand voices, and turn social feeds into story-driven spaces that inspire positive change, purchases, and movement in their own lives. I thrive at the intersection of storytelling and strategy, partnering with brands to grow reach, revenue, and lasting impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Freelance Writer/ Editor at bykaylen

January 1, 2017 - Present

Write and edit destination features, hotel spotlights, and trend-driven travel stories that blend inspiration, insight, and a conversational tone. Partner with travel, hospitality, and lifestyle brands to create sponsored stories and social content that authentically connect with audiences. Build and engage a loyal readership through Substack, social media, and SEO-driven content that authentically connect with audiences and subscribers.

Editorial Lead and Writer – The Navigator at Dollar Flight Club

January 1, 2022 - Present

Lead strategy and execution for a daily travel newsletter with 1.7M+ subscribers, focusing on trend-driven, timely, and evergreen content. Optimize the primary newsletter, The Daily Navigator, achieving the highest click-through rate on the team in my first 4 months and setting a new performance benchmark. Negotiate and secure lucrative partnerships and advertisements with major brands like Hawaiian Airlines, Nutrafol, Lyft, Autocamp, and more, significantly boosting company revenue. Achieve a 25% increase in event participation and campaign engagement by leading targeted newsletter promotions. Conduct comprehensive research on travel trends, destinations, and events to craft content that resonates with an audience of 1.7 million+ subscribers.

Social Editor and Account Director for West Coast Events at Pocari Sweat

January 1, 2023 - January 1, 2024

Managed social content and live event activations across key West Coast markets, generating 375K+ impressions. Directed campaign strategy and partnerships, refining brand storytelling through digital and experiential initiatives.

Social Media Director at Pocketbook Agency

January 1, 2023 - January 1, 2024

Developed cross-platform content strategies that boosted Instagram engagement by 150% in 60 days. Led creative direction and messaging alignment across marketing and PR initiatives.

Partner Lead with Social Focus – Beauty, Skincare, Wellness, Food & Beverage Departments at FastAF

January 1, 2021 - January 1, 2022

Led social campaigns for beauty and wellness brands including Ouai, Olaplex, Goop, and more, enhancing brand visibility on the FastAF platform.

Brand Partnerships Manager at Welcome Box Inc.

January 1, 2017 - January 1, 2021

Directed marketing strategy and influencer collaborations with 50+ creators and brands including Kind Bars, TCHO Chocolate, L’Occitane, and more. Managed quarterly budgets, partnerships, and campaign performance to maximize ROI.

Content Writer and Editor at Dollar Flight Club - Remote

January 1, 2022 - Present

Devising and executing innovative strategies to elevate readership, engagement, and website traffic through the creation of compelling content. Negotiating and securing partnerships and advertisements with major brands like Hawaiian Airlines, Nutrafol, Solgaard, and Autocamp, significantly boosting company revenue. Leading comprehensive research on travel trends, destinations, and events to craft engaging content for an audience of 1.7 million+ subscribers.

Social Creator and Account Director for West Coast Events at Pocari Sweat – Los Angeles, CA

January 1, 2023 - December 31, 2024

Directed and optimized budget and expense management for partnership activities and industry events across Los Angeles, San Francisco, and San Diego to maintain cost-effective operations. Identified, secured, and orchestrated key events by managing client interactions and leading sponsorship initiatives with Angels Stadium to maximize brand visibility. Conceptualized and developed innovative social campaign ideas, while refining and editing content for the social media team to enhance engagement. Engineered and executed over 68 live activations for Pocari Sweat, generating 375K+ impressions and significantly amplifying brand reach.

Social Media Director at Pocketbook Agency – Los Angeles, CA

January 1, 2023 - December 31, 2024

Created and implemented bespoke organic content strategies across multiple social platforms, achieving a 150% increase in Instagram engagement within 60 days. Enhanced overall social media engagement by 4-5% monthly through innovative content strategies and design improvements. Collaborated with Marketing and Public Relations teams to accurately reflect and communicate our brand’s tone in advertisements and press releases.

Partner Lead with Social Focus – Beauty, Skincare, Wellness, Food & Beverage Departments at FastAF – Los Angeles, CA

January 1, 2021 - December 31, 2022

Cultivated and nurtured strategic partnerships with new partners, suppliers, and manufacturers, driving sustained growth for the FastAF app. Coordinated and executed dynamic social media campaigns and content strategies for brands like Ouai, Olaplex, and Goop, significantly enhancing their visibility on the platform. Elevated brand engagement and visibility by crafting targeted social media initiatives, optimizing the impact of FastAF’s curated offerings in beauty, skincare, and wellness.

Content Creator at Welcome Box Inc. – Welcome Box / WelcomeWFH

January 1, 2017 - December 31, 2021

Content creation for Welcome Box Inc. / WelcomeWFH, contributing to brand marketing and social media content.