I am a self-motivated, creative design professional with extensive experience in art direction, graphic design, web design, branding, and social media. I have led branding and marketing initiatives across multiple organizations, building cohesive visuals and effective campaigns that support business goals. I thrive in collaborative environments and enjoy translating complex concepts into clear, engaging design that resonates with audiences. With a background spanning marketing, publishing, and events, I’ve designed for print and digital platforms, managed branding standards, and produced materials that amplify impact—from brochures and newsletters to websites and social campaigns. I’m proficient in Adobe Creative Cloud and comfortable delivering polished results on tight timelines.

Karen Baum

I am a self-motivated, creative design professional with extensive experience in art direction, graphic design, web design, branding, and social media. I have led branding and marketing initiatives across multiple organizations, building cohesive visuals and effective campaigns that support business goals. I thrive in collaborative environments and enjoy translating complex concepts into clear, engaging design that resonates with audiences. With a background spanning marketing, publishing, and events, I’ve designed for print and digital platforms, managed branding standards, and produced materials that amplify impact—from brochures and newsletters to websites and social campaigns. I’m proficient in Adobe Creative Cloud and comfortable delivering polished results on tight timelines.

Available to hire

I am a self-motivated, creative design professional with extensive experience in art direction, graphic design, web design, branding, and social media. I have led branding and marketing initiatives across multiple organizations, building cohesive visuals and effective campaigns that support business goals. I thrive in collaborative environments and enjoy translating complex concepts into clear, engaging design that resonates with audiences.

With a background spanning marketing, publishing, and events, I’ve designed for print and digital platforms, managed branding standards, and produced materials that amplify impact—from brochures and newsletters to websites and social campaigns. I’m proficient in Adobe Creative Cloud and comfortable delivering polished results on tight timelines.

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Language

English
Fluent

Work Experience

Marketing Manager at Bibb Engineers & Architects / S&B Engineers
January 1, 2016 - December 31, 2022
Maintain company branding throughout the organization; prepare B2B client presentations, proposals, brochures, newsletters, banners; design and track bi-monthly e-newsletter; design, create and maintain company website; develop onboarding materials.
Graphic Designer/Marketing Manager Assistant at Community Blood Center of Kansas City (Now New York Blood Bank)
January 1, 2006 - December 31, 2015
Designed creative for blood drives and in-center events; produced intranet site, monthly internal and external newsletters, annual reports and departmental signage; implemented branding standards; coordinated donor reward program branding; elevated donor turnout with targeted print, direct mail and social media; earned ADRP Tools of The Trade Award for brochure design.
Graphic Designer at Kansas City Jazz Orchestra
January 1, 2018 - December 31, 2023
Created print ads, display posters, postcards and bi-fold mailers; produced 20-page concert programs; designed materials for website and social media.
Art Director at The Martin City Telegraph
April 1, 2024 - Present
Oversee visual branding, layout, and design across print and digital platforms; guide creative direction for weekly newspaper and associated media.

Education

Add your educational history here.

Qualifications

Tools of The Trade Award (ADRP) for brochure design
January 11, 2030 - March 2, 2026

Industry Experience

Media & Entertainment, Professional Services, Education