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I'm a strategic Social Media Manager and Content Producer who turns bold ideas into measurable growth. I've driven 2.5M+ monthly organic reach and led 100% sell-out campaigns, while building highly engaged digital communities by marrying creativity with solid strategy. I excel at blending storytelling with data—optimizing timing, captions, and visuals to boost engagement and reach. I design scalable templates and assets, empower teams, and collaborate on campaigns that celebrate culture and entrepreneurship across communities, including Caribbean diaspora initiatives.…I'm a strategic Social Media Manager and Content Producer who turns bold ideas into measurable growth. I've driven 2.5M+ monthly organic reach and led 100% sell-out campaigns, while building highly engaged digital communities by marrying creativity with solid strategy. I excel at blending storytelling with data—optimizing timing, captions, and visuals to boost engagement and reach. I design scalable templates and assets, empower teams, and collaborate on campaigns that celebrate culture and entrepreneurship across communities, including Caribbean diaspora initiatives.

Kaysha Herman

Social Media Manager, Content Creator, Brand Designer, +5

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I'm a strategic Social Media Manager and Content Producer who turns bold ideas into measurable growth. I've driven 2.5M+ monthly organic reach and led 100% sell-out campaigns, while building highly engaged digital communities by marrying creativity with solid strategy. I excel at blending storytelling with data—optimizing timing, captions, and visuals to boost engagement and reach. I design scalable templates and assets, empower teams, and collaborate on campaigns that celebrate culture and entrepreneurship across communities, including Caribbean diaspora initiatives.…I'm a strategic Social Media Manager and Content Producer who turns bold ideas into measurable growth. I've driven 2.5M+ monthly organic reach and led 100% sell-out campaigns, while building highly engaged digital communities by marrying creativity with solid strategy. I excel at blending storytelling with data—optimizing timing, captions, and visuals to boost engagement and reach. I design scalable templates and assets, empower teams, and collaborate on campaigns that celebrate culture and entrepreneurship across communities, including Caribbean diaspora initiatives.

Available to hire

I’m a strategic Social Media Manager and Content Producer who turns bold ideas into measurable growth. I’ve driven 2.5M+ monthly organic reach and led 100% sell-out campaigns, while building highly engaged digital communities by marrying creativity with solid strategy.

I excel at blending storytelling with data—optimizing timing, captions, and visuals to boost engagement and reach. I design scalable templates and assets, empower teams, and collaborate on campaigns that celebrate culture and entrepreneurship across communities, including Caribbean diaspora initiatives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Social Media Manager at Emaine Network

April 30, 2025 - July 31, 2025

At EMINAE, I managed and executed the brand’s social media presence to strengthen community engagement and amplify brand awareness. My role involved developing structured strategies, creating impactful content, and ensuring alignment with business goals. Key Responsibilities & Achievements Created and delivered 18+ content pieces monthly across social platforms, including graphics, templates, and scheduled posts. Led content strategy and calendar management, ensuring posts were consistent, timely, and visually on-brand. Designed and optimized custom templates and graphics for campaigns, enhancing brand identity and professional presentation. Partnered with the Carib Biz Network contract, repurposing and transitioning existing assets to maximize efficiency and reach. Scheduled and published multi-platform posts, boosting engagement and positioning the brand with a professional, cohesive online presence. Provided insights on best practices for content organization, structure, and long-term growth.

Social Media Assistant at Black Travel Summit

June 1, 2025 - July 1, 2025

Led content planning and execution for a major summit. Pre-event, I developed monthly content calendars, designed graphics, wrote captions, scheduled posts across multiple platforms, and analyzed performance to optimize strategy.

Social Media Manager at Toronto Revellers Association

December 31, 2023 - Present

Social Media Marketing Manager Toronto Revellers Cultural Association · Contract Part-timeToronto Revellers Cultural Association · Contract Part-time Jan 2024 - Present · 1 yr 9 mosJan 2024 to Present · 1 yr 9 mos Toronto, Ontario, Canada · RemoteToronto, Ontario, Canada · Remote Directed content strategy for the 2025 “Paradise: Escape Your Reality” theme, helping the band win Band of the Year. Produced and managed content pieces, including countdown campaigns, recap reels, and behind-the-scenes storytelling. Designed cultural branding assets (e.g., section reveals like Celestia, Isla, Nirvana, Pyronis, etc.) with fantasy-inspired creative direction. Oversaw Instagram growth (2.5M+ views in one month, 200%+ increase in reach, 746% spike in profile visits). Collaborated with sponsors, designers, and performers to align content with brand partnerships (Mielle, White Oak, etc.).Directed content strategy for the 2025 “Paradise: Escape Your Reality” theme, helping the band win Band of the Year. Produced and managed content pieces, including countdown campaigns, recap reels, and behind-the-scenes storytelling. Designed cultural branding assets (e.g., section reveals like Celestia, Isla, Nirvana, Pyronis, etc.) with fantasy-inspired creative direction. Oversaw Instagram growth (2.5M+ views in one month, 200%+ increase in reach, 746% spike in profile visits). Collaborated with sponsors, designers, and performers to align content with brand partnerships (Mielle, White Oak, etc.).

Graphic Designer at Carib Biz Network

May 1, 2025 - August 1, 2025

Social Media Manager at Toronto Revelers Association

December 31, 2025 - October 16, 2025

Directed social media strategy and content production for Paradise: Escape Your Reality, achieving 2.5M+ views monthly and a 6% follower increase in under three months. Designed and launched high-impact Reels and digital campaigns reaching up to 16.9K views per post, averaging 10K+ views across major promotional assets. Produced viral content generating 500+ shares and 600+ interactions on key event posts, contributing to sell-outs across multiple product lines. Leveraged Instagram analytics to optimize timing, captions, and storytelling, yielding a 35% engagement increase and stronger non-follower reach (up to 49.9%). Managed visual direction and caption strategy across 20+ sections, aligning cultural storytelling with campaign goals.

Social Media Manager / Content Producer at Paradise: Escape Your Reality

December 31, 2025 - October 16, 2025

Directed social media strategy and content production, achieving 2.5M+ monthly views and a 6% follower increase in under three months. Designed and launched high-impact Reels and digital campaigns reaching up to 16.9K views per post, averaging 10K+ views across major promotional assets. Produced viral content that generated 500+ shares and 600+ interactions on key event posts, directly contributing to 100% customer segment sell-outs across multiple product lines. Leveraged Instagram analytics and community insights to optimize timing, captions, and creative storytelling, resulting in a 35% increase in engagement and stronger non-follower reach (up to 49.9%). Managed visual direction, branding consistency, and caption strategy across 20+ sections, aligning cultural storytelling with campaign goals. Created social media templates, video scripts, and reels to strengthen audience connection and brand recognition. Monitored analytics using Meta Business Suite to identify trends and optimize

Education

Certficate at Brain Station

May 1, 2025 - June 25, 2025

Activities and societies: Lesson 1: UX & Design Thinking – Intro to UX, Design Thinking Lesson 2: User Research – Interviews, Personas, Empathy Maps Lesson 3: Info Architecture – IA Components, Task Flows Lesson 4: Interaction Design – Sketching, Design Principles Lesson 5: Wireframing & Prototyping – Wireframes, Prototypes Lesson 6: UI Design – Grids, Typography Lesson 7: Usability – Testing, Heuristics, Accessibility Lesson 8: Presenting – Final Case StudyActivities and societies: Lesson 1: UX & Design Thinking – Intro to UX, Design Thinking Lesson 2: User Research – Interviews, Personas, Empathy Maps Lesson 3: Info Architecture – IA Components, Task Flows Lesson 4: Interaction Design – Sketching, Design Principles Lesson 5: Wireframing & Prototyping – Wireframes, Prototypes Lesson 6: UI Design – Grids, Typography Lesson 7: Usability – Testing, Heuristics, Accessibility Lesson 8: Presenting – Final Case Study Completed an immersive UX Design program covering key areas: user research, design thinking, information architecture, interaction design, wireframing, prototyping, UI design, usability, and accessibility. Final project included a comprehensive UX case study and presentation. Equipped with practical, user-centered design skills for real-world application. Completed an immersive UX Design program covering key areas: user research, design thinking, information architecture, interaction design, wireframing, prototyping, UI design, usability, and accessibility. Final project included a comprehensive UX case study and presentation. Equipped with practical, user-centered design skills for real-world application. Skills: Graphic Design · Design Thinking · User Interface Design · Sketching · Wireframing · Typography · Usability Testing · Heuristics · Research & Interviews · IA Components · Taks Flows · UI Design · User Accessibility · Web Content Accessibility Guidelines (WCAG) · Accessible Design

UX Design Certificate at BrainStation

January 11, 2030 - June 1, 2025

Certificate in UX Design at BrainStation

January 11, 2030 - June 1, 2025